them the long bombs; in investing, they’re the ten-baggers. In fact, since 1926, dividends and their growth from reinvestment accounted for about half of total stock market returns.

Even in regions

Former San Francisco Forty-Niners’ coach Bill Walsh is known for his low-risk high return West Coast offensive strategy, which yielded high returns indeed. From 1984 to 1989, San Francisco had a 75.7% winning percentage and won three Super Bowls. Walsh noticed that short passes to backs and receivers led to a much higher completion rate and, just as important, more than half the yards gained from each completion were from running after the catch.

In the world of investments, think of dividends as these short pass completions and the capital appreciation from re-invested dividends like running down the field after the catch.

The role of dividends relative to total returns is under appreciated by most investors. Most are obsessed with the low probability deep passes. In football, you’d call them the long bombs; in investing, they’re the ten-baggers. In fact, since 1926, dividends and their growth from reinvestment accounted for about half of total stock market returns.

Even in regions

nning percentage and won three Super Bowls. Walsh noticed that short passes to backs and receivers led to a much higher completion rate and, just as important, more than half the yards gained from each completion were from running after the catch.

In the world of investments, think of dividends as these short pass completions and the capital appreciation from re-invested dividends like running down the field after the catch.

The role of dividends relative to total returns is under appreciated by most investors. Most are obsessed with the low probability deep passes. In football, you’d call them the long bombs; in investing, they’re the ten-baggers. In fact, since 1926, dividends and their growth from reinvestment accounted for about half of total stock market returns.

Even in regions

ompletion were from running after the catch.

In the world of investments, think of dividends as these short pass completions and the capital appreciation from re-invested dividends like running down the field after the catch.

The role of dividends relative to total returns is under appreciated by most investors. Most are obsessed with the low probability deep passes. In football, you’d call them the long bombs; in investing, they’re the ten-baggers. In fact, since 1926, dividends and their growth from reinvestment accounted for about half of total stock market returns.

Even in regions

n the field after the catch.

The role of dividends relative to total returns is under appreciated by most investors. Most are obsessed with the low probability deep passes. In football, you’d call them the long bombs; in investing, they’re the ten-baggers. In fact, since 1926, dividends and their growth from reinvestment accounted for about half of total stock market returns.

Even in regions

them the long bombs; in investing, they’re the ten-baggers. In fact, since 1926, dividends and their growth from reinvestment accounted for about half of total stock market returns.

Even in regions like Asia where countries like Japan have companies with historically low dividend yields, dividends are responsible for a substantial portion of total investment returns. A vast majority of the 300 or so ETF baskets on the market follow the conventional market cap strategy of weighting companies in the basket by their market value.

This means that the big companies like Exxon Mobil, Coca-Cola and General Motors get more of your investment in an ETF than companies that are smaller. WisdomTree ETFs are the exception to the norm because they weight companies in their ETF baskets by a company’s record of paying cash dividends. Investors thus capture this dividend stream and also gain a sell discipline since company weightings are rebalanced based on annualized quarterly dividend yields.

The