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Write You - The Tortoise and the Hare Model for Successful Small Business Start Ups
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Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure. Open Event Registration On Time
When you're planning an event, timing is of essence and one deadline after another makes its mark on the calendar. Getting registration started is an early priority as people may lose interest if they can't register when they want to or they may have made other commitments by the time registration begins.If you're using online registration, a simple online form can take as little as a day to set up, but numerous factors can extend that timeline.Recently, a client presented us with a simple online form which she wanted live by the end of the week. We start
Thus began my relationship with the fable "The Tortoise and the Hare" found in the much beloved bedside collection The Fables of Aesop. "The Tortoise and the Hare" is perfect for illustrating sound start up practices.
Aesop's The Tortoise and the Hare
Once upon a time, there was a hare who, boasting that he could run faster than anyone else, was forever teasing tortoise about his slowness. Then one day, the irate tortoise accepted the challenge when the hare boasted that "there was no one in the world who could beat him in a race."
The next day the race began, and the hare yawned sleepily as the meek tortoise trudged slowly off. When the hare saw how painfully slow his rival was, he decided, half-asleep on his feet, to have breakfast and a quick nap. "Take your time!" he said. "I'll have forty winks and catch up with you in a minute."
The sun started to sink below the horizon. The tortoise, who had been plodding towards the winning post since morning, was less than a yard away from the finish when the hare awoke with a jolt. Away he dashed! Though he leapt and bounded with great effort and speed toward the finish line, he was too late. The tortoise had beaten him. Tired and in disgrace, he slumped down beside the tortoise who said, with a knowing smile, "Slowly does it every time!"
The Tortoise and the Hare Start Up Model
From the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure.
Imagine that for the past year you have been negotiating a huge deal with an overseas firm. On the day the deal will be finalized, your companys big brass troops to the conference room. You are tickled pink that the deal will be completed using the teleconferencing service provider you just chose for the company. What's more, you saved a few bucks by picking a brand new start-up company!With everything and everyone posed to close the deal, what could possibly go wrong? The answer is everything! The teleconferencing monitor at the front of the room short circuit
The next day the race began, and the hare yawned sleepily as the meek tortoise trudged slowly off. When the hare saw how painfully slow his rival was, he decided, half-asleep on his feet, to have breakfast and a quick nap. "Take your time!" he said. "I'll have forty winks and catch up with you in a minute."
The sun started to sink below the horizon. The tortoise, who had been plodding towards the winning post since morning, was less than a yard away from the finish when the hare awoke with a jolt. Away he dashed! Though he leapt and bounded with great effort and speed toward the finish line, he was too late. The tortoise had beaten him. Tired and in disgrace, he slumped down beside the tortoise who said, with a knowing smile, "Slowly does it every time!"
The Tortoise and the Hare Start Up Model
From the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure. Hiring For Your Craft Show Business
What sort of things should you consider? What do you want your employee to do? Is the expense of an employee, or you going to make more money, or is it going to cost you more in the end? These are some of the questions you are going to have to ask yourself before you decide to add to your workforce.Here are 4 things you should consider before you decide to hire:Cost vs. Profit Having an employee can certainly increase your production, and even help you make more sales. But, it is important to consider whether an employee with wages and expenses is grtoise who said, with a knowing smile, "Slowly does it every time!"
The Tortoise and the Hare Start Up Model
From the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.
The Tortoise Speaks
Do you have an overall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure. How About Printing Your Own Business Cards?
Business cards do not have to be boring. In fact, the more exciting and unique your business card is the more likely it is to be noticed. Since fifteenth century China business cards have been used as a tool for marketing, advertising and promotion.Although there is no definition for combined phrase business card in Webster's or Oxford's Dictionary there is a general explanation for the word card, which is defined as (a) thick, stiff paper or thin cardboard, (b) a piece of card for writing on, especially a postcard or greetings card, and (c) a business carverall plan for start up success and becoming a leader in your industry?
Do you have a viable niche market?
Do you have a purple cow product/service?
Is your profit margin adequate to support your income goals?
Do you have cohesive branding that effectively communicates what you do?
Do you have a business coach or mentor?
Do you have lots of time?
Do you have the courage and commitment to see it through?
Do you have sustained financial recourses?
The Hare Chimes In
Are you able to easily adapt and maneuver within the overall plan?
Are you computer savvy?
Do you have a reliable computer with high-speed Internet service?
Does a reputable Internet company host your domain?
Do you have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure. Networking to Success
It was an awesome sight to wake up in the morning after a nice long sleep to find sign ups to your business. But, less then a month down the road, they were OUT!Your head spinned around and around. What happened? Where did they go?Well, let me tell you this:TEAM WORK MAKES THE DREAM WORK! Heard that before? It is true!If you are not networking with your sign ups and working together as a TEAM, they will split!Make sure that your Team knows that yuo are there for them and so is the upline.I was involved with so many programyou have the tools and skills to create a web site and edit web pages?
Do you have a variety of ways to drive visitors to your web site?
Do you have an Internet merchant account and shopping cart?
Do you have a list serve or another way to send thousands of emails out to customers/clients?
The Tortoise and the Hare Share Thoughts
Realistically, it takes the winning combination of tortoise and hare characteristics to successfully start up and launch a new small business. It really isn't a matter of one being better than another, nor is it about choice. It's a combination of preparation, flexibility, strategy, ability, sustainability and maneuverability in today's business world that makes the difference between a success start up success and failure.
Moral of the Story
Getting out to an early start may seem like the thing to do, yet, the moral of The Tortoise and the Hare is that slow and steady wins the race. Follow the example of the tortoise: focus on the task, pay close attention to the tried-and-true business start up fundamentals, and see things through. Then follow the example of the hare by being nimble and quick to adapt and maneuver when necessary. Taking the best from both the tortoise and the hare ensures that slow and steady will win the race, while high-octane speed and adaptability will set the pace.
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