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Who Needs Market Research?
Market research can be expensive, and it takes a fair amount of time and thought to do well, so why do it? The short answer is that management wants to make informed decisions and to ensure that they’re keeping their finger on the pulse of the guy who employs them – the customer.When pondering market research, generally companies are considering a decision that involves a significant investment, or that has a large potential for risk if they were to make the wrong decision. In some cases they’re trying make a million dollars on a new product, and in other cases they’re simply trying to hedge their bets to make sure that they protect what they already have.Knowledge is Power!Market re

money in this business."

The young lumberjack looked at him a little uncertainly.

"Oh, I'm serious, all right. I used to use an axe just like you, and I was going broke. But once I got my hands on one of those....", the older man pointed to the chainsaw on the counter, and nodded his head significantly.

That's when Bob chimed in, "Yessir. They don't make 'em any better than these. Why, you'll be able to do ten times the work in half the time than with that." He gesture

PPC Ads Face A New Trademark Limitation
A federal court ruled last week that it is not only a trademark violation any longer to use another company’s trademark to deceive search engine users in the paid ad headline. The court has further ruled, that you can not purchase a trademark as a keyword to bring up your paid listing on Google, Yahoo, MSN and other search engines. This decision stemmed from a national jewelry company, who bid on the term, “dating ring” to bring up their ad for the sale of the companies own diamond rings. The problem was that another company already had the trademark to the term “The Dating Ring”. When this term was entered by users of the search engines, the national company’s ad came up for the sale of rings.The defendant argued it never pla

I've used the story before, but this time I'm going to take it a little further along. In his book, "Super Prospecting: Special Offers & Quick-Start Systems", Tom "Big Al" Schreiter tells the story of a young lumberjack who was too busy trying to cut down a tree with a dull axe to take it to the hardware store to get it sharpened. His point was, of course, that you need to acquire and prepare your tools in order to be effective in your network marketing business, and that it is worth the time and effort to prepare for success.

He also talks about a fact of life that anybody in marketing knows to be true...almost all of us HATE to sell! You want people to BUY from you, but you HATE to sell things. This is particularly true when you first start out. You are nervous, afraid that you will make a mistake, worried about what people will think of you, and so on. So what happens? Most of you will miss quite a few opportunities to get your businesses off the ground. Most of you will do little or nothing in the way of sales or recruiting. Most of you will fade away and leave network marketing with a bitter taste in your mouths. All because most of us are afraid of selling, or making fools of ourselves.

This brings us back to Big Al's young lumberjack. Big Al left him in the woods in his book, but, you see, I followed him to the hardware store, and here's what REALLY happened.

My old buddy, Bob (I blame everything on Bob) was working behind the counter early that morning when the young lumberjack came in to get his axe sharpened. Bob had just gotten in some new items and had one in his hands when the lumberjack walked in. The lumberjack walked up to the counter, dropped his dull, rusty axe in front of Bob and said that he wanted it sharpened. His eyes got a little wide as he stared at the contraption on the counter.

An older lumberjack standing beside him said, "Young fellow, you need one of those if you are serious about making money in this business."

The young lumberjack looked at him a little uncertainly.

That's when Bob chimed in, "Yessir. They don't make 'em any better than these. Why, you'll be able to do ten times the work in half the time than with that." He gestured

My Investments are Down, What Can I Do?
First, understand that this is more than an intellectual question. It is a highly charged emotional issue. Considering the consequences for many people retired, or close to it, these decisions can have life changing impact.The logical place to go for help is to the person who made the initial recommendations; however, if not that person, then someone with similar experience and credentials. But, before you can speak with any financial advisor about your portfolio, first be aware of your attitude towards the situation – are you angry, fearful, sick to your stomach, or indifferent?If you are desperate to gain back the losses, you are liable to make emotional decisions that may or may not be appropriate. If you blame the advis

ime and effort to prepare for success.

This brings us back to Big Al's young lumberjack. Big Al left him in the woods in his book, but, you see, I followed him to the hardware store, and here's what REALLY happened.

An older lumberjack standing beside him said, "Young fellow, you need one of those if you are serious about making money in this business."

The young lumberjack looked at him a little uncertainly.

That's when Bob chimed in, "Yessir. They don't make 'em any better than these. Why, you'll be able to do ten times the work in half the time than with that." He gesture

The Rise of Executive Background Checks
With the recent corporate scandals of Enron and WorldCom, the popularity and necessity of executive background checks has greatly increased. In order to protect themselves from potential disasters later on, many companies are now requiring extensive investigation on prospective executives to verify their employment and educational history as well as information regarding any past wrongdoings.As with any other type of pre-employment background investigations, employers need to have the appropriate disclosures available. According to Federal law and the Fair Credit Reporting Act, applicants must sign and date specific disclosures regarding the various types of background checks employers desire. It is important to respect the privac

you will do little or nothing in the way of sales or recruiting. Most of you will fade away and leave network marketing with a bitter taste in your mouths. All because most of us are afraid of selling, or making fools of ourselves.

This brings us back to Big Al's young lumberjack. Big Al left him in the woods in his book, but, you see, I followed him to the hardware store, and here's what REALLY happened.

An older lumberjack standing beside him said, "Young fellow, you need one of those if you are serious about making money in this business."

The young lumberjack looked at him a little uncertainly.

That's when Bob chimed in, "Yessir. They don't make 'em any better than these. Why, you'll be able to do ten times the work in half the time than with that." He gesture

Ease Your Credit Worries With Poor Credit Unsecured Loan
There is a solution for everything on this earth, only you have to find it out. Do you know what you will have to do when you are running with poor credit? You might be contemplating on taking loan to put the poor credit away but you don’t have any collateral to pace. But, in today’s world these are not any problem at all. As there is a solution for everything, there is poor credit unsecured loan to help you out in erasing your poor credit problems.Poor credit unsecured loan does not want you to place any collateral for the loan. This means that there is no risk at your end. However, poor credit unsecured loan is the ideal loan also for the tenants to help themselves in fighting poor credit records. There are ways for doing that.

ter early that morning when the young lumberjack came in to get his axe sharpened. Bob had just gotten in some new items and had one in his hands when the lumberjack walked in. The lumberjack walked up to the counter, dropped his dull, rusty axe in front of Bob and said that he wanted it sharpened. His eyes got a little wide as he stared at the contraption on the counter.

An older lumberjack standing beside him said, "Young fellow, you need one of those if you are serious about making money in this business."

The young lumberjack looked at him a little uncertainly.

That's when Bob chimed in, "Yessir. They don't make 'em any better than these. Why, you'll be able to do ten times the work in half the time than with that." He gesture

How Do I Establish A Good Line of Credit?
A line of credit, roughly defined, is the amount of credit that can be given to a borrower from a lender. Usually a contract or note of promissory is exchanged between the two parties, in which both parties agree to the line of credit amount, as well as the annual interest due to the lender at the end of the term.Line of credit can be anywhere from a paltry sum such as twenty dollars, to a home lone of over twenty thousand dollars. Line of credit speaks volumes about your character and shouldn't be taken lightly. Where and how much your line of credit can be extended is at the sole discretion of the lender. The lender holds all the cards in the transaction, basically.Qualifying for a good line of a credit is somewhat of

money in this business."

The young lumberjack looked at him a little uncertainly.

That's when Bob chimed in, "Yessir. They don't make 'em any better than these. Why, you'll be able to do ten times the work in half the time than with that." He gestured at the rusty old axe.

"I'll take it," cried the young man, and throwing a wad of bills on the counter he ran out the door holding his new prize.

Now, this should have been a happy ending, just as new network marketers taking their bright and shining faces and glossy new brochures into the wide wonderful world should live happily ever after.

That's in fairy tales.

Just before closing that evening, as Bob was waiting on a few final customers, in stormed the young lumberjack. He was dirty. He was disheveled. He had tree bark in his hair and though the day was cold, his clothes were soaked with sweat. Almost running across the room, he threw the chainsaw on the counter, grabbed Bob by the front of his shirt, and roared, "Give me back my money, you lying cheat! I've worked all day with that piece of junk you conned me into buying, and I haven't cut down a single tree!"

Well, Bob has always been one to see both sides of any situation, especially when life and limb were in danger, so he very rapidly produced the young man's refund. Several people who had been standing around looking at the new shipment of chainsaws looked at each other, shook their heads knowingly, and headed for the door right behind the young man. As he reached the street, he began telling everyone he passed how the guy in the hardware store had tried to cheat him out of his money. They all nodded. Everybody knew you couldn't trust those guys! This just proved it.

Back in the hardware store, Bob was confused, though happy to be in one piece. Thet sort of thing could ruin his business! Why, he had tested that chainsaw not five minutes before the young man had come in that morning! It had worked like a charm! What could have gone wrong? He picked it up, gave the cord a yank...and it sprang to life with a strong, healthy roar. It worked just fine!

Out in the street, the young man was surrounded by a crowd which was almost on the verge of p

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Finding a job today can be an extremely daunting task, especially if you are looking to change careers, have financial difficulty or have just graduated from college.

One important way to help improve your wealth image and bring you closer to achieving a healthy wealth image is to make some decisions about where you want to be wealth wise and begin setting goals toward that end.

Even if you’re counting on rising property values to eventually make a profit on an investment property, it’s far more desirable to have a positive cash flow each month. If you’re losing money on a property every month, it may not take long until your future profits will have been lost. Owning investment property is much more enjoyable if you’re making money along the way.

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