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Write You - How To Keep Your Customers Coming Back -- Understanding Customer Retention
Checking everywhere for information about jobs and writing? Well grab a pen and some paper because you're about to get two very solid recommendations on how you can have BOTH!While the two concepts sound like they come from two very different planets, there are people out there who've manage to meld the two.1) BECOME A COPYWRITERAs a former copywriter having worked at some of the biggest ad agencies in NYC, I hav
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a le
For three days the temperature hovered around ninety five degrees, not terrible in the shade with the breeze, but insufferable inside. We live on a budget so we just put up with the heat and our broken central air conditioner. It clicked and hummed, then clicked again. But no cool air, no air at all.Then I noticed an air conditioning van in the street, stopped at our drive. One hour later he emerged from our neighbor's doo
These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business that wishes to maintain a loyal customer base.
Ask yourself these simple questions.
•Does your business have a comprehensive retention strategy?
•Are you devoting a portion of your marketing budget to keeping current customers?
If you answered no, then you are jeopardizing the long-term success of your business.
Remember it is costs less to keep your current customers then it does to acquire new ones. That doesn’t mean that you should quit spending on marketing attempts to acquire new customers, but you should invest some of your marketing budget on retention strategies. Consider the 80/20 rule which states 80% of your business income comes from just 20% of your customers. A good Customer Retention program will work to convert those occasional customers into “loyal customers” who spend more money on a more frequent basis.
Customer retention doesn’t just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful, the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting department too abrasive when collecting overdue accounts? Is the receptionist chewing gum when answering the phone? Every contact with your customer has to be positive for any retention program to work. Depending on the type of business you operate, there are several possibilities in the type of customer retention program could develop:
Frequent contact
You can develop a program that provides regular, scheduled contact with customer or prospect (a drip campaign). For example, develop a (opt-in) newsletter campaign, letter campaign or important reminder campaign (oil change, domain renewal etc). This is an excellent approach for many service industries or for sales professionals such as real estate agents or car sales people or any other industries where there is a significant lapse in time between new purchases. You can keep your business name fresh in your clients mind so that they call you instinctively when it is time for the next purchase.
Rewards
Develop a “rewards” program such as points, free product or service or discounts earned by making. This is the retail rewards program most people are familiar with, but this type of retention program is often used in business to business relationships as well. You could develop a program that will offer cash back or a discount to businesses based on the volume of purchases annually. This type of program works particularly well if you have a diversified selection of products or services, and are looking to encourage your customers to purchase a broader range of your products or services
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a leg
No matter in which country or state you and your company are based, you can incorporate in states within the United States. You can even incorporate online. The most common form of business organization, a corporation in the United States has many of the same rights and responsibilities as a person. The corporation is characterized by the limited liability of its owners, the issuance of shares of easily transferable stock, and exi
Remember it is costs less to keep your current customers then it does to acquire new ones. That doesn’t mean that you should quit spending on marketing attempts to acquire new customers, but you should invest some of your marketing budget on retention strategies. Consider the 80/20 rule which states 80% of your business income comes from just 20% of your customers. A good Customer Retention program will work to convert those occasional customers into “loyal customers” who spend more money on a more frequent basis.
Customer retention doesn’t just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful, the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting department too abrasive when collecting overdue accounts? Is the receptionist chewing gum when answering the phone? Every contact with your customer has to be positive for any retention program to work. Depending on the type of business you operate, there are several possibilities in the type of customer retention program could develop:
Frequent contact
You can develop a program that provides regular, scheduled contact with customer or prospect (a drip campaign). For example, develop a (opt-in) newsletter campaign, letter campaign or important reminder campaign (oil change, domain renewal etc). This is an excellent approach for many service industries or for sales professionals such as real estate agents or car sales people or any other industries where there is a significant lapse in time between new purchases. You can keep your business name fresh in your clients mind so that they call you instinctively when it is time for the next purchase.
Rewards
Develop a “rewards” program such as points, free product or service or discounts earned by making. This is the retail rewards program most people are familiar with, but this type of retention program is often used in business to business relationships as well. You could develop a program that will offer cash back or a discount to businesses based on the volume of purchases annually. This type of program works particularly well if you have a diversified selection of products or services, and are looking to encourage your customers to purchase a broader range of your products or services
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a le
1.Be aware of what your competition is doing but don’t “compete” with them. To do so results in a game of “leapfrog” – this year your product’s a little better, next year, theirs is a little better, etc. This is a tough way to do business. This is the way to stay at breakeven or less. Instead, keep your focus on your customers and on how to “create” a better world for them. You’ll soon be so far ahead of the competition t
Frequent contact
You can develop a program that provides regular, scheduled contact with customer or prospect (a drip campaign). For example, develop a (opt-in) newsletter campaign, letter campaign or important reminder campaign (oil change, domain renewal etc). This is an excellent approach for many service industries or for sales professionals such as real estate agents or car sales people or any other industries where there is a significant lapse in time between new purchases. You can keep your business name fresh in your clients mind so that they call you instinctively when it is time for the next purchase.
Rewards
Develop a “rewards” program such as points, free product or service or discounts earned by making. This is the retail rewards program most people are familiar with, but this type of retention program is often used in business to business relationships as well. You could develop a program that will offer cash back or a discount to businesses based on the volume of purchases annually. This type of program works particularly well if you have a diversified selection of products or services, and are looking to encourage your customers to purchase a broader range of your products or services
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a le
In reality, no job is ever perfect, but there is nothing wrong with fantasizing about your ideal job. In fact, it may help you set goals for current employment and your future career. Your fantasy job can help you evaluate real jobs. Real jobs come in three forms: Survival Jobs, Bridge Jobs, and Career Jobs. All three require skills and the ability to describe your skills.Fantasy Job Hav
Rewards
Develop a “rewards” program such as points, free product or service or discounts earned by making. This is the retail rewards program most people are familiar with, but this type of retention program is often used in business to business relationships as well. You could develop a program that will offer cash back or a discount to businesses based on the volume of purchases annually. This type of program works particularly well if you have a diversified selection of products or services, and are looking to encourage your customers to purchase a broader range of your products or services
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a le
Are women discriminated against in construction? How many women are on a job site? Are they in management? Most women in construction are in the office in secretarial positions. Do they put themselves there or is that where men want to keep them?Most women on a job site are either on a roller or holding a slow/stop paddle for passing traffic. Is this because men believe women don't have the skill or brain to be in managem
Combination
You could develop a Members only club that combines aspects from both the frequent contact and rewards program.
The best retention programs are those that provide an opportunity for you to learn more about your clients and their spending habits. This is invaluable information that can easily give you a leg up on the competition.
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