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Write You - Media Dynamo Secrets
If you want to start a business online with minimal risk and great growth potential, the affiliate model is the best for you.You won't have to develop a product, write sales copy, set up an ecommerce site, get a merchant account or a payment processing company, deal with support issues. No, you won't have to deal with all those.All you'll have to do is send referrals to a merchant. When they buy, you get a commission. If you send a few who buy, you get a little commission. If you send a lot of referrals who buy, you get a fat check.That should be simply, shouldn't it? It is but believe me, you can fail in affiliate marketing if you don't know the basics.It is a great way to start but you must make sure you start at the right place: Get information and make sure it is the right information on how to build a great affiliate business.Read through diligently and take notes of what you have to do. Do not take this stage lightly. Do not be presumptuous. If you think it should work, it might work; it might also NOT work. Use what's been proven to work. You're not here to reinvent the wheel. You're here to build a great business with the least pain.Now, after reading through and understanding what you've read, take action. Don't wait for everything to be perfect. It won't.And remember, you don't want to build a perfect business. You want to build a profitable business. So, go ahead even if a few things are imperfect.
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
<If you are a first time buyer, no doubt you will have lots of queries about rate of interests, about type of interests, about lender’s profile and their reliability etc. Such queries are normal and understandable.Mortgage market is full of shocks. Fake claim is familiar in this trade. You can find many lenders ready to offer you more unreal deal that may not even materialise. So, you have to be guarded against such claims, specially, if you are a first time buyer.There are plenty of first time buyer mortgages these days like shared ownership, guarantor mortgages, 100 per cent or zero deposit deals. Mortgages are also available with housing associations. The most important thing for the first time buyer is to be aware of resale value of their property and then they should be able to calculate the amount they intend to borrow. You should always include miscellaneous expenses in the mortgage deal.Firstly, you should choose a home that you are going to purchase. Then you should let your property get evaluated. Of course, your lender will get it done for you. After evaluating the cost, you have to see your own budget that you can put as down payment.Next step will be to search for genuine offers. You will have to understand the pros and cons of mortgages. Otherwise; there are grave chances that you will fall pray to the so called loan sharks. Since a first time buyer is susceptible, lenders prefer to exploit them, squeeze them and try to earn maximum from them.If you ar
Remember the call letters of the special station, WPEI-AM.. If you bear these in mind, you'll always be a success. What is WPEI-AM? With Preparation and Enthusiasm, I Am Magnificent! There's no reason you can't be a media dynamo and sell thousands of dollars worth of books. The opportunity awaits.
Pre-Interview Tactics
Re-read your book. Months, sometimes years, will have passed since you wrote the book. While few reviewers will read your baby cover to cover, some will. It's most embarrassing if they ask you a question from the book that stumps you.
Write a mission statement. This is a 20- to 30-word statement, covering the core thrust of your book. It will help you get—and stay—focused as you think through the interview process.
Request an advertising media kit. This is typically used by the station to sell ads. It will help you pinpoint the demographics and target audience of radio stations. This allows you to slant your comments more specifically to the appropriate listening audience.
Think of ways to help people relate. If you must use statistics, equate them to something listeners and viewers can get a handle on. Rather than saying X number of Americans suffer from a certain disease, break it down to one in X Americans suffer from . . . Get the idea?
Use controversy whenever possible. There's no question that controversy sells books. Of course it also leaves you more vulnerable. You must be able to express yourself effectively and know your facts. It takes a cool and confident person to handle antagonistic people during a call-in show. Develop a list of possible hooks. What will work on one show will flop on another. If you offer several approaches, you're more likely to intrigue a producer with one of them. While the main thrust of a book might be about parenting, there could be angles for grandparents, step-parents, and foster-parents. These might parallel a news issue. And what about completely parentless children who live on the streets? Perhaps you could even turn this into a story about abortion—showing the plight of unwanted children.
Contact the right person. Always get the name of the appropriate producer and the correct spelling so you can direct correspondence to the right individual. After a couple of weeks, follow-up with a phone call. Speak only to the producer or guest booker. There's no point in trying to woo an assistant or even the host. These people don't typically decide who will appear. Once reaching the proper party, you'll only have a minute or two for your pitch. Be polite, persistent, and prepared. Consider using email as a contact and/or follow-up mechanism.
Offer to help set up a program. Many shows depend on a panel of complementary or opposing guests. As the expert, you know the field better than the producer does. By volunteering to take over responsibility for setting up a program, you put yourself in a power position. An extraordinary program can often be developed around dissimilar viewpoints or with related experts.
Prepare for the hard questions. This way you'll never be caught off guard. If you have a controversial book, be sure you know the other side of the issue. And if you're asked a question you find yourself stumbling over, write it down after the interview so you can practice how to handle it better the next time.
Think in term of "sound bites." These are short, pithy, provocative statements covering the three or four main points you want to address during the interview. Politicians, CEO's, and others adept at media interface often talk in sound bites. Thus, they're very quotable. Once you have these three or four sound bites as a skeleton, you can then flesh them out no matter what length interview you have. If you only have a few minutes, you won't get much beyond the three points. Yet if you're going to be on for half an hour on a radio show, you can embellish each point with stories or examples to enrich the message.
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if you package six interviews or more in one session. It's extremely unnerving to wonder whether you've covered a point in this interview—or two interviews back. In Phoenix I appeared on seven shows in one day. The last one was a nightmare. My memory became mangled. I couldn't remember if I was making a fresh point—or repeating something I'd had already discussed on this program!
Conducting the Interview
Use the name of the host or hostess occasionally. We all like to hear our own names, and it behooves you to make a good impression with this person. Develop a stalling phrase. This will be a big help if you're asked a question you aren't immediately ready to answer. Something like "that's a very good question" gives you a few seconds to organize your thoughts. So does repeating the question.
Keep conversation generic. Don't mention a specific time of day, dates, holidays, comments about the weather, or make any statements that would otherwise date your interview. Many taped programs are run in subsequent time slots. If you've said "good morning," however, talked about some current issue in the news, or mentioned a holiday, this precludes using that interview for future airing.
Avoid jargon. Your listening or viewing audience will not understand insider terminology or acronyms. Be sure you're talking so everyone can comprehend your message.
Keep the interview fresh, upbeat, and stimulating. If you're not passionate about your book, how do you expect other people to be?
Project and perform. If you're doing a radio "phoner" from your home or office, get a longer telephone cord. Standing or walking while actually delivering your message will give you a more powerful, resonating presence. Movement also helps release tension.
Mention the title of your book several times. Referring to "my book" doesn't help people if they've recently tuned in and don't know what your book is. How can they go to a book store and order "my book"? There are ways to insert your title without being obnoxious. Here are the things we say: "At the end of our Complete Guide to Self-Publishing we include a Publishing Timetable. It gives fail-safe step-by-step guidance on what to do when . . ." Or "What readers tell us they like most about The Complete Guide to Self-Publishing is . . ." Or "The eight strategies we talk about in The Complete Guide to Self-Publishing cover . . ."
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
You need to focus on building your list to gain success. The more opt-in subscribers you have in your list, the more sales you will make - if you use your list appropriately.Do you know how to effectively focus on building your list to add to the success of your online business? Many online business owners agree that the best asset they have for their business is their list, and they keep a back up on disc in case anything should ever happen.Of course, how many sales you make from your list does depend on how you use your list, what you send your list, and so on.Here are 3 ways you can focus on building your list to achieve more success for your online business:1. Offer Something for Free: Get more and more people to subscribe to your list by offering them something for free when they subscribe. You gain their attention by offering them something for free if they should subscribe.If you offer them a PDF booklet for free be sure to include information so helpful that your subscribers will want to print it out so they always have it. You have already slightly gained their trust by giving them something for free. Take it to the next level and earn more trust be offering something useful, helpful, inspirational, and/or resourceful.2. Make it Easy: Always make it incredibly easy for people to subscribe to your list. If people have to fill in their name, address, phone number, and more they will probably not subscribe.Ask only for their email, and if you have to, their first name only. This makes your subscribers feel more secure and safe by subscribing to your list. If
Contact the right person. Always get the name of the appropriate producer and the correct spelling so you can direct correspondence to the right individual. After a couple of weeks, follow-up with a phone call. Speak only to the producer or guest booker. There's no point in trying to woo an assistant or even the host. These people don't typically decide who will appear. Once reaching the proper party, you'll only have a minute or two for your pitch. Be polite, persistent, and prepared. Consider using email as a contact and/or follow-up mechanism.
Offer to help set up a program. Many shows depend on a panel of complementary or opposing guests. As the expert, you know the field better than the producer does. By volunteering to take over responsibility for setting up a program, you put yourself in a power position. An extraordinary program can often be developed around dissimilar viewpoints or with related experts.
Prepare for the hard questions. This way you'll never be caught off guard. If you have a controversial book, be sure you know the other side of the issue. And if you're asked a question you find yourself stumbling over, write it down after the interview so you can practice how to handle it better the next time.
Think in term of "sound bites." These are short, pithy, provocative statements covering the three or four main points you want to address during the interview. Politicians, CEO's, and others adept at media interface often talk in sound bites. Thus, they're very quotable. Once you have these three or four sound bites as a skeleton, you can then flesh them out no matter what length interview you have. If you only have a few minutes, you won't get much beyond the three points. Yet if you're going to be on for half an hour on a radio show, you can embellish each point with stories or examples to enrich the message.
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if you package six interviews or more in one session. It's extremely unnerving to wonder whether you've covered a point in this interview—or two interviews back. In Phoenix I appeared on seven shows in one day. The last one was a nightmare. My memory became mangled. I couldn't remember if I was making a fresh point—or repeating something I'd had already discussed on this program!
Conducting the Interview
Use the name of the host or hostess occasionally. We all like to hear our own names, and it behooves you to make a good impression with this person. Develop a stalling phrase. This will be a big help if you're asked a question you aren't immediately ready to answer. Something like "that's a very good question" gives you a few seconds to organize your thoughts. So does repeating the question.
Keep conversation generic. Don't mention a specific time of day, dates, holidays, comments about the weather, or make any statements that would otherwise date your interview. Many taped programs are run in subsequent time slots. If you've said "good morning," however, talked about some current issue in the news, or mentioned a holiday, this precludes using that interview for future airing.
Avoid jargon. Your listening or viewing audience will not understand insider terminology or acronyms. Be sure you're talking so everyone can comprehend your message.
Keep the interview fresh, upbeat, and stimulating. If you're not passionate about your book, how do you expect other people to be?
Project and perform. If you're doing a radio "phoner" from your home or office, get a longer telephone cord. Standing or walking while actually delivering your message will give you a more powerful, resonating presence. Movement also helps release tension.
Mention the title of your book several times. Referring to "my book" doesn't help people if they've recently tuned in and don't know what your book is. How can they go to a book store and order "my book"? There are ways to insert your title without being obnoxious. Here are the things we say: "At the end of our Complete Guide to Self-Publishing we include a Publishing Timetable. It gives fail-safe step-by-step guidance on what to do when . . ." Or "What readers tell us they like most about The Complete Guide to Self-Publishing is . . ." Or "The eight strategies we talk about in The Complete Guide to Self-Publishing cover . . ."
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
<Teamwork is much more challenging task that doing an individual project. While doing teamwork one should proceed from one step to another keeping the whole flock together, managing the interchange of ideas, views and experiences, deploying individual tasks as well as dealing with different individual behaviours. At the same time, one has to concentrate on the real motive of the project report, not to mention the least. I would like to share my first experience during a group work of the Strategic Management project at the University of Wales.There were six members in my group, belonging to various different Asian and European countries. I was really excited and keenly looking forward towards our initial meeting as I would have a chance to know personally each of my colleagues in my group. All the members of the group met in the library of Colchester Avenue, University of Wales Institute, Cardiff, at eleven in the morning to get acquainted with one another and thus feel at ease while working together.The meeting lasted for about two and a half hours. In the meeting each and every group individual was given a chance to come up with a topic for the prospected project. It was really a very nice experience listening to various creative ideas and suggestions of different individuals. There was the interchange of knowledge, views and ideas of each of the proposed topic. At first it was decided to do a project on the NHS (National Health Service) that later was abandoned as some of the colleagues did not like the idea and came up with other interesting topic for the project.Ultimately it was a unani
Practice aloud. Use a tape recorder and listen to how you sound. Critique the way you're coming across. Note not only voice inflection but also pacing and organization.
Give away a freebie. This might take the form of a quiz, a checklist, or a "tips" flier. Always ask listeners to send you a self-addressed, stamped envelope. Of course, you will also include ordering information for the book when you receive freebie requests.
Have a toll-free number. Today's it's very inexpensive to offer toll-free ordering. This increases your sales tremendously. The other component, however, is to accept Visa and Mastercard. A toll-free number with no response vehicle is like a swimming pool without water.
Prepare 3x5 "leave behind" cards. This is how you help folks contact you after the fact. The cards should contain the book title, author, price, plus publisher name, address, toll-free number, and web site URL. Give one to the telephone operator (or mail one) before the interview. One goes to the host or hostess and one to the producer. That way people can readily track you down after the interview segment.
Arrive early. If you do encounter road construction or an accident and you've allowed plenty of time, you won't be sabotaged by these unexpected inconveniences.
Don't book too many shows in one day. You lose track of what you've said if you package six interviews or more in one session. It's extremely unnerving to wonder whether you've covered a point in this interview—or two interviews back. In Phoenix I appeared on seven shows in one day. The last one was a nightmare. My memory became mangled. I couldn't remember if I was making a fresh point—or repeating something I'd had already discussed on this program!
Conducting the Interview
Use the name of the host or hostess occasionally. We all like to hear our own names, and it behooves you to make a good impression with this person. Develop a stalling phrase. This will be a big help if you're asked a question you aren't immediately ready to answer. Something like "that's a very good question" gives you a few seconds to organize your thoughts. So does repeating the question.
Keep conversation generic. Don't mention a specific time of day, dates, holidays, comments about the weather, or make any statements that would otherwise date your interview. Many taped programs are run in subsequent time slots. If you've said "good morning," however, talked about some current issue in the news, or mentioned a holiday, this precludes using that interview for future airing.
Avoid jargon. Your listening or viewing audience will not understand insider terminology or acronyms. Be sure you're talking so everyone can comprehend your message.
Keep the interview fresh, upbeat, and stimulating. If you're not passionate about your book, how do you expect other people to be?
Project and perform. If you're doing a radio "phoner" from your home or office, get a longer telephone cord. Standing or walking while actually delivering your message will give you a more powerful, resonating presence. Movement also helps release tension.
Mention the title of your book several times. Referring to "my book" doesn't help people if they've recently tuned in and don't know what your book is. How can they go to a book store and order "my book"? There are ways to insert your title without being obnoxious. Here are the things we say: "At the end of our Complete Guide to Self-Publishing we include a Publishing Timetable. It gives fail-safe step-by-step guidance on what to do when . . ." Or "What readers tell us they like most about The Complete Guide to Self-Publishing is . . ." Or "The eight strategies we talk about in The Complete Guide to Self-Publishing cover . . ."
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
<Here is another installment of The Article Guy's Article Marketing Interview Series. Today I interview internet marketer William Bell.1. How did you get started writing articles?I first got started writing articles after taking an English composition course in college over 30 years ago. I later became a staff writer for a religious journal that helped spark a new movement in Covenant Eschatology. I was on staff for about 6 years, and usually wrote an article a month, sometimes more, or sometimes less.My latest stint with articles came through a reference from Tom Antion, who suggested that we write articles to get links back to our websites. So, I started submitting articles and got about 30 completed in 2 months. I now have about 45 or so. Most are on Covenant Eschatology, but a few of the ones that have exceeded those in read response has been two articles I've submitted on Network Marketing.2. What has been your biggest mistake?My biggest mistake has been doubting whether I could write anything that other people would enjoy or appreciate reading. However after submitting a few articles, I've learned that people will read them. Of course I have much room for improvement which is why I signed up with your program.3. What has been your biggest success and/or accomplishment?I wrote a small book recently for which I received 30 credits and completed a Masters in Theology. That was pretty big for me. I'm yet looking for the opportunity to write something or for someone that will give me a decent income from writing. I do however sell a few products from a weekly news
Conducting the Interview
Use the name of the host or hostess occasionally. We all like to hear our own names, and it behooves you to make a good impression with this person. Develop a stalling phrase. This will be a big help if you're asked a question you aren't immediately ready to answer. Something like "that's a very good question" gives you a few seconds to organize your thoughts. So does repeating the question.
Keep conversation generic. Don't mention a specific time of day, dates, holidays, comments about the weather, or make any statements that would otherwise date your interview. Many taped programs are run in subsequent time slots. If you've said "good morning," however, talked about some current issue in the news, or mentioned a holiday, this precludes using that interview for future airing.
Avoid jargon. Your listening or viewing audience will not understand insider terminology or acronyms. Be sure you're talking so everyone can comprehend your message.
Keep the interview fresh, upbeat, and stimulating. If you're not passionate about your book, how do you expect other people to be?
Project and perform. If you're doing a radio "phoner" from your home or office, get a longer telephone cord. Standing or walking while actually delivering your message will give you a more powerful, resonating presence. Movement also helps release tension.
Mention the title of your book several times. Referring to "my book" doesn't help people if they've recently tuned in and don't know what your book is. How can they go to a book store and order "my book"? There are ways to insert your title without being obnoxious. Here are the things we say: "At the end of our Complete Guide to Self-Publishing we include a Publishing Timetable. It gives fail-safe step-by-step guidance on what to do when . . ." Or "What readers tell us they like most about The Complete Guide to Self-Publishing is . . ." Or "The eight strategies we talk about in The Complete Guide to Self-Publishing cover . . ."
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
<Being your own boss is a dream that hundreds of thousands of people aspire to every year. But out of the many people that start a business each year, approximately eighty percent fail. But, that also means that twenty percent of the dreamers build a successful business. Whether you want to open a family business, or you intend to build a chain of stores, there are some common elements that are necessary for success.A Business Plan is necessary for every business no matter how large or small. This plan should include such things as a description of your business and your plan for its future success. Operating without a business plan would be like starting on a vacation without knowing where you were going. You would make it somewhere, but it might not be where you wanted.A good business plan is written as a guide for your business. List what your objectives are; are your business objectives only to make a profit, or are you interested in long term expansion. These are questions to ponder.Your business plan should include a marketing plan. How will your customers know that you are there? What types of advertising are best for your business? Advertising rates can vary widely depending on which media you choose to use. Newspaper advertising may be successful for one promotion, but not for others. One business owner that I know created a very expensive radio advertising campaign during a basketball tournament to advertise a clothing store and did not do very well with the promotion. Other times, I have known radio campaigns that did very well. The best way to “get the word out” will
Link your topic to current events. While this isn't always possible, many times a book can be given fresh life by connecting it with a newsworthy item. Watch for ways to make your subject more timely by piggybacking on what's presently hot.
Avoid "yes" and "no" answers. Even if you're given a closed-end question that requires a yes or no, embellish it by taking the topic a step further. Such comments as, "The reason for this is . . ." allows you to carry the interview forward.
Being Sensational on Radio
Do wonders from your home or office. Radio phoners are very popular today. This is a process where a radio station from anywhere in the country calls you long distance at a pre-arranged time. The interview is conducted by telephone. It is a super way to save travel expenses and still get your message to the far corners of America. But, don't use an instrument with a "call waiting" feature. This is very disruptive in an interview. Throat lubricant tip. For radio interviews you do from home, keep a glass of slightly warm water laced with lemon juice handy. If your throat begins to tighten, this is a great lubricant.
Begin with a bang. If you're listening to a radio show and someone new comes on who sounds lethargic or boring, you flip the dial. Right? Don't cause that yourself. Be animated and excited about your topic! If possible, it's a good idea to experience the show before you appear on it. Notice the time length of the interviews, the format, what the host or hostess is like. Is he cordial or adversarial toward guests? Does She seem well prepared, or is it up to the guest to carry the interview? Knowing these things in advance will help you to be more effective.
Rehearse, then converse. Once you know where you're going and you've prepared yourself, relax! Have a friendly conversation with the host or hostess. Think in terms of a coffee-table chat as opposed to a formal presentation. There's nothing worse than parroting a scripted message. Have pertinent information written down. In the excitement of an interview, you can go blank at the most embarrassing times. If you always have your toll-free number and your web site address written down, you'll have a back-up system if you don't immediately remember specific information. (Inside the wrist works well—smile, smile.)
Restate your main points in longer interviews. If you are going to be on a half hour or more, people will be tuning in all the time. Many will not have heard the title of the book or your main points, so recast what you have to say in a slightly different way throughout a long radio interview. For call-in shows, set up a friend. Prime him or her with a provocative question. It's awkward if the lines are thrown open for questions—and there is response. It usually only takes a couple of calls to get the ball rolling. Be sure to give your friends the correct number for call-ins. It's often different from the station's regular business line.
Overall Strategies
Concentrate your efforts. Use the 80/20 rule. Once you've become proficient at handling local radio interviews, it's time to concentrate on the top markets. The top ten in order of importance are: New York, Los Angeles, Chicago, San Francisco, Philadelphia, Boston, Detroit, Dallas/Fort Worth, Washington DC, and Houston. Remember it isn't just the wattage of a radio station that counts. Location, especially in one of the top markets, can be indicative of a huge audience.
Prospect for nationally syndicated shows. Some shows are syndicated to as many as 500 markets. When you appear on one of these, you get enormous national exposure.
Use sound checks to your advantage. Before an interview, you'll typically be asked to do a sound check. Take this opportunity to say something other than "testing, testing, testing." Repeat your name and book title instead. This not only gives the engineer the needed audio levels, it also refreshes the interviewer's memory.
Before doing a radio interview, request a duplicate of the tape. Never do this afterward because it is more complicated for them. If you're appearing in person for your interview, take a new cassette tape to replace the one you're requesting.
Study these tapes! You can learn a great deal by listening to or watching your past interviews. Note what you did well—and where you could improve. Send a thank-you note. It's amazing how few people do this, yet it's common courtesy. It's a good idea to thank both the producer and the host. If you did well on the air and were gracious in your response afterward, guess who's name is going to pop into their mind when they're looking for a future guest or a last-minute replacement?
© Copyright 2005 Marilyn Ross
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