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Write You - Copywriting is NOT the Most Important Skill for Online Success
Few places can boast the unadulterated beauty and seaside charm of Newport Beach, California. The sumptuous golden sands, sparkling clean ocean water and unrelenting sunshine all combine to make the Newport Beach real estate market one of the most prosperous in the wonderful state of California. It is fair to say that this seaside city is awash with people who love the ocean and enjoy all the rec
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't
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What is the most important skill to master if you want to make a fortune online?
Many online marketing experts and gurus say that copywriting is the most important skill you need to learn to build a profitable online business.
And while I agree, copywriting is a critically important skill to master. There is another skill that is even more important and profitable.
In fact this skill is so powerful that if truly mastered, it will make you a great copywriter by default.
So what is this powerful skill?
Simple. It's testing.
I am not aware of a single world-class, millionaire marketer who is not also a fanatical tester. If I had to choose one skill that differentiates those who make millions of dollars per year online and those who struggle to make a few thousand dollars each year, it would be testing.
Not copywriting.
Not list building.
Not traffic generation.
Not joint ventures.
Not product creation.
Not search engine optimization.
Not affiliate marketing.
But testing...
Granted, all of these other skills are important. And having excellent copy to begin with will give you a strong foundation to begin your testing and it will help maximize your initial conversion rate. But over time and with continual testing even the most mediocre initial copy can be transformed into a profit pulling masterpiece.
(The real magic occurs when you combine world-class copywriting WITH world-class testing... That's the stuff fortunes are made of!)
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't
You have spent hundreds or perhaps thousands of hours writing your masterpiece and now you want the world to read it. You also want it to generate an income for you that is proportionate to the work you put into it. So, what should you do with it? You can send a manuscript of it off to dozens of publishing houses with the hopes that one of them thinks it is worthy of their label, or you can ha
In fact this skill is so powerful that if truly mastered, it will make you a great copywriter by default.
So what is this powerful skill?
Simple. It's testing.
I am not aware of a single world-class, millionaire marketer who is not also a fanatical tester. If I had to choose one skill that differentiates those who make millions of dollars per year online and those who struggle to make a few thousand dollars each year, it would be testing.
Not copywriting.
Not list building.
Not traffic generation.
Not joint ventures.
Not product creation.
Not search engine optimization.
Not affiliate marketing.
But testing...
Granted, all of these other skills are important. And having excellent copy to begin with will give you a strong foundation to begin your testing and it will help maximize your initial conversion rate. But over time and with continual testing even the most mediocre initial copy can be transformed into a profit pulling masterpiece.
(The real magic occurs when you combine world-class copywriting WITH world-class testing... That's the stuff fortunes are made of!)
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't
To wash an airplane there are many items you will need to keep in mind. The first is safety while working on the tarmac of an airfield. When moving any vehicle on the tarmac the driver should always maneuver the vehicle in square turns. The reason for this is so that the pilots of the other airplanes can predict the movement of your vehicle. A person should never drive their car or truck under th
Not copywriting.
Not list building.
Not traffic generation.
Not joint ventures.
Not product creation.
Not search engine optimization.
Not affiliate marketing.
But testing...
Granted, all of these other skills are important. And having excellent copy to begin with will give you a strong foundation to begin your testing and it will help maximize your initial conversion rate. But over time and with continual testing even the most mediocre initial copy can be transformed into a profit pulling masterpiece.
(The real magic occurs when you combine world-class copywriting WITH world-class testing... That's the stuff fortunes are made of!)
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't
Choosing a selling agent, or listing agent, to handle the sale of your home is a big decision. You want an agent that can sell your home quickly for what you want for it.It is important to shop around when looking for an agent. You are looking for an agent that is familiar with yoru neighborhood. This often translates into an agent that has a nearby office. You want someone that uses curre
(The real magic occurs when you combine world-class copywriting WITH world-class testing... That's the stuff fortunes are made of!)
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't
What is email marketing? Email marketing is the process of marketing via email (as opposed to direct mail or billboard marketing).So when you are getting started in email marketing, what do you need to do?There are 3 real things that are important with email marketing:1) You have to have a series of emails2) You have to have a niche and a purpose3) You have
Unfortunately, after performing web site evaluations on hundreds of sites in dozens of niches and consulting on a daily basis with web site owners and online marketers who are desperate to improve their conversion rates, it's painfully obvious that less than 1% of online businesses conduct ANY form of regular testing.
They are leaving obscene amounts of money on the table and don't even know it!
It doesn't matter if Gary Halbert, Michel Fortin, Clayton Makepeace, John Carlton, Gary Bencivenga and Dan Kennedy all sat down at a table and wrote your sales letter together. What ever masterpiece of written persuasion generated by that world-class dream team of copywriting geniuses could still be improved over time by continual testing.
In fact if you talk to any of the top copywriters (both online and off-line) they will all tell you that the way they became a top copywriter is by learning what works and what doesn't through rigorous and continuous testing.
So the bottom line is this...
You can have the greatest product in the world. You can spend $15,000 on a sales letter written by one of the best copywriters on earth. You can attract dozens of superstar joint venture partners to e-mail your offer to their 100,000+ subscriber mailing lists. You can drive millions of visitors to your web site each month with top paid and organic search engine listings.
But... if you are not continually testing and improving your conversion rates, you are still leaving a tremendous amount of money on the table!
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