Write You - Writing and Speaking

Innovating Can Be as Difficult as Learning to Swim
When you first learn to swim you may be afraid of the water.When you work with other people there may be areas of talk where you may not be prepared to go for the same reason.In order to overcome the swimming phobia you have to learn to swim - and you can be taught.In order to develop your innovation skills you may not be able to be taught - you have to learn yourself, albeit in the right environment.If you described to other people how you might swim, and what the problems were - and then illustrated why swimming was difficult the result would be - swimming is difficult. There is no new information.If you asked the right questions about your fear to others - they may or may not be able to help you. If they gave you advice - you could take it. There is an opportunity to swim - or do something different - providing there is sufficient motivation. If you are suf

out working 60 hours or more a week?

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The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!

LET ME SHOW YOU EXACT

How to Increase Sales and Profits Without Spending a Cent!
Ever heard of something called "conversion rate". You may have but are you measuring it all the time, or are you just guessing what it might be?If you don't know what conversion rate means you're missing out on the most powerful strategy there is in the world to increase sales, without spending a cent. Plus, by increasing your conversion rate your net profits always go up!So what is conversion rate?Conversion rate is the difference between how many call, walk in or contact your business and then how many of them end up buying. For example, if you had 10 phone calls to your business and you took their name and phone over time you simply track how many of them actually spent money with you. So if you have 3 people buy from you your conversion rate would be 30% or 3 out of 10.This simple measurement is life changing for business owners when they see the power of it. If

What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!

I'll let you in on a little secret. If you master the fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that's the essence of the AIDA formula. Here's a perfect example of the type of fundamental copywriting I'm referring to:

Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.

ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACTL
Why You Should Go to Law School
There are so many choices of studies at the College and University Level, it is amazing the options and recently I talked with a full-time Law Student at one of the top State Universities in the Nation. I must say I was impressed with her knowledge base and business acumen from her previous experience. I even thanked her for the excellent conversation and said; It is good to meet someone with their brain turned on.In her last year of Law School she was reflecting back on the realities of such studies and I mentioned that I suppose if I were to go back to school that studying law might be a potential major. Why you ask? Why would an entrepreneur wish to go back to get a law degree? Well, a Law Degree can be used in nearly any field. For instance most people never use their major in employment and within 1-5 years only 20% of the people who have college degrees are in the same field as the
"psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!
I'll let you in on a little secret. If you master the fundamentals of copywriting, you'll automatically be writing hypnotic, psychological copy, because that's the essence of the AIDA formula. Here's a perfect example of the type of fundamental copywriting I'm referring to:
Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACT
Choosing Colors For Your Restaurant
Every restaurant needs a color scheme. Colors must be chosen for your walls, decor, tables, linens, the exterior, signage, logo, basically everything, but what colors are best? How do you choose? Let's take a look at some choices:Red - Red is a color that is bold, noticeable and gives a sense of urgency. However, it can also be a color that symbolizes anger but also love. Red is a good color for many ethnic restaurants, since red is a dominant color in so many country's flags.Green - Green is a color that may signify good luck, nature and money. Green can also symbolize jealousy. Green is usually a good choice for an accent color.Blue - Blue symbolizes peace, calm and serenity. Blue can also make a person feel cool, cold or disconnected. Blue is a nice color for a restaurant that is laid back.Yellow - Yellow is a color that can signify happiness, joy and summer. Yell
s the essence of the AIDA formula. Here's a perfect example of the type of fundamental copywriting I'm referring to:
Following is a sales letter written by someone whom I have a tremendous amount of respect for, Dr. Kevin Nunley. I chose not to use a sales letter I'd written myself, because I thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACT
San Diego Commercial Rental Property
If you are looking to diversify your real estate investment portfolio, a step toward the San Diego commercial rental property market may not be a good option for you.Many San Diego investors looking to remain loyal to their home market have been wondering if investing in a different property class is a good way to stay local. These investors are hoping to ride out overall changing market conditions by staying local because (1) they know the area and (2) they are nervous about investing elsewhere. They want to believe that they may find shelter (and hopefully a little profit) in the San Diego commercial rental property market.However, the latest news from the San Diego commercial rental property market has not been encouraging. Local investors are finding out that much of the market here has been tapped out. The latest numbers show that there are very few ?suitable? replacement pro
yself, because I thought that might appear to be self-serving.
ATTENTION AUTO SHOP OWNERS!
Are you making the kind of money you deserve? Could your business use a kick-start? Are you looking for that easier, more effective way to run your business without working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACT
Is Venture Capital Right for You?
I tried and I gave up. When we started out high-tech Merger and Acquisition Practice, I thought it a natural fit to also offer finder services for Entrepreneurs seeking Venture Capital Funding. That service is no longer available. Why not you ask? We failed miserably. Our firm has successfully completed several small high tech M&A deals at great multiples, but finding venture capital turned out to be a very frustrating and unproductive experience.Unfortunately many high tech entrepreneurs have eventually landed on our doorstep totally drained from their experience of trying to raise venture funding themselves. Quite frankly, the process has caused several of these businesses to fail. According to venture industry statistics only 2% -3% of firms seeking venture capital actually are successful in receiving funding. Only 2 out of 10 of those firms that receive funding provide the target re
out working 60 hours or more a week?
CLICK HERE TO GET MY FREE SPECIAL REPORT
The 5 Biggest Mistakes Most Auto Repair Shop Owners Make Causing Them To Go Broke, Or Retire Worrying About Money! And How You Can Prevent It From Happening To You!
LET ME SHOW YOU EXACTLY HOW I GREW MY SHOP FROM JUST AN IDEA, TO THE BUSIEST AUTO REPAIR SHOP IN TOWN THAT WAS PRODUCING $25,000 PER BAY ON A MONTHLY BASIS!
This is a true story that can be your story, too! I really did it--I started with nothing but an idea for my own repair shop, and grew it to be the best one in town. Just a few years later, my shop was producing on average $25,000 dollars per bay. This almost doubles the industry standard! The best part about it was that I did not even need to be at the shop!
It may sound amazing, but you can do it, too. Lucky for you, you don't have to go through all the trial and error that I did. You don't have to make the same costly mistakes, or jump into things with blinders on. I can show you what to do every step of the way.
Welcome to RobRussellInfo.com! My name is Rob Russell. I have designed this website to provide valuable information to anyone interested in succeeding as a shop owner. If you are a technician looking to get started with your own operation, or a seasoned shop owner looking for help in making your sho

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If you do any importing or are thinking about buying your goods or parts overseas, you may not fully understand the importance of The Chinese New Year. It can effect your business greatly if you do not plan accordingly.

Getting a home insurance quote online is as easy as it gets for comparing different policies and rates from several insurers. There are many benefits in getting an online insurance quote for your home.

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