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  • Write You - Don't Make This Huge Writing Mistake!

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    “What did Pig # 1 discover?”

    3. BACKGROUND – Bring the reader up-to-date on a problem. Example: “As you might remember from the original fable, the three

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    You can create a great headline, a dynamic first sentence, and a brilliant lead paragraph. But if you can’t hold readers during those middle paragraphs, they’ll never see your conclusion.

    What can you do? Here are seven ways to anchor that wayward reader from your first paragraph to your last:

    1. QUESTION – Ask a question in the last sentence of the opening paragraph. Example: “What did the three little pigs learn when they went out on their own?”

    2. ANOTHER QUESTION – If you don’t ask a question as the last sentence of your opening paragraph, try asking it in the first sentence of a few middle paragraphs. Example: “What did Pig # 1 discover?”

    3. BACKGROUND – Bring the reader up-to-date on a problem. Example: “As you might remember from the original fable, the three

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    never see your conclusion.

    What can you do? Here are seven ways to anchor that wayward reader from your first paragraph to your last:

    1. QUESTION – Ask a question in the last sentence of the opening paragraph. Example: “What did the three little pigs learn when they went out on their own?”

    2. ANOTHER QUESTION – If you don’t ask a question as the last sentence of your opening paragraph, try asking it in the first sentence of a few middle paragraphs. Example: “What did Pig # 1 discover?”

    3. BACKGROUND – Bring the reader up-to-date on a problem. Example: “As you might remember from the original fable, the three

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    Ask a question in the last sentence of the opening paragraph. Example: “What did the three little pigs learn when they went out on their own?”

    2. ANOTHER QUESTION – If you don’t ask a question as the last sentence of your opening paragraph, try asking it in the first sentence of a few middle paragraphs. Example: “What did Pig # 1 discover?”

    3. BACKGROUND – Bring the reader up-to-date on a problem. Example: “As you might remember from the original fable, the three

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    QUESTION – If you don’t ask a question as the last sentence of your opening paragraph, try asking it in the first sentence of a few middle paragraphs. Example: “What did Pig # 1 discover?”

    3. BACKGROUND – Bring the reader up-to-date on a problem. Example: “As you might remember from the original fable, the three

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    “What did Pig # 1 discover?”

    3. BACKGROUND – Bring the reader up-to-date on a problem. Example: “As you might remember from the original fable, the three pigs wandered off in different directions, each with completely different plans.”

    4. PROMISE – Offer a few specifics in a paragraph, and offer to reveal more details later. Example: “The three pigs each built separate houses, which we’ll discuss in detail later.”

    5. CLARIFY – Show the reader that you’re about to explain some previously unrevealed data. Example: “If Pig # 1 had built a stronger house, would he be out of danger?”

    6. REMIND – Reinforce points made in earlier paragraphs. Example: “Remember that each pig needed to find a house quickly.”

    7. LIST – Make a list of items previously discussed. Example

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