e article by the evening.

He said, “Nothing doing. You are going to finish the article now and send it to your ezine within one hour.”

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards. From this experience I wrote my third and the most vital guiding point.

3. Be your own customer.

Now I f

The first time I decided to write an article for an ezine I was quite excited. I had written technical articles earlier for print media therefore I thought this would be an easy task.

But I was in for a surprise. Although I knew what I wanted to write I just could not complete my article even after working on it for two full days. Several times I started writing and then scratched what I had written.

On the third day I decided to take some help. I searched Google on how to write articles and got advice from several sites. Then I summarized what I had learned and wrote two points for my guidance.

1. Write as if you are talking to one single person.

2. Initially just keep writing whatever comes to your mind. Later you can organize the article and do grammar and spelling.

I thought I had found the magic formula. But I was still struggling with my writing. Just then Hari, a friend of mine, came to my house. He looked at me once and understood that I was in some deep trouble. He asked what was troubling me and I told him about my predicament.

Then he asked, “But what do you want to write about?”

I said, “Something about mind control.”

“What? Mind control? What is that and why is it so important?”

“It is important because just by modifying your thinking process you can transform your life and change you destiny. But this theory does not seem to be working for me just now.”

Like this we set up a conversation. He asked me questions and I replied. But I did not notice that he was writing the points on a paper. After about 20 minutes he handed me that paper and said, “There is your article.”

On the sheet of paper he had written down the main points as we had discussed. I immediately saw that not only I had the content for my article but the content was also logically arranged. I thanked him and said that I would finish the article by the evening.

He said, “Nothing doing. You are going to finish the article now and send it to your ezine within one hour.”

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards. From this experience I wrote my third and the most vital guiding point.

3. Be your own customer.

Now I f

n how to write articles and got advice from several sites. Then I summarized what I had learned and wrote two points for my guidance.

1. Write as if you are talking to one single person.

2. Initially just keep writing whatever comes to your mind. Later you can organize the article and do grammar and spelling.

I thought I had found the magic formula. But I was still struggling with my writing. Just then Hari, a friend of mine, came to my house. He looked at me once and understood that I was in some deep trouble. He asked what was troubling me and I told him about my predicament.

Then he asked, “But what do you want to write about?”

I said, “Something about mind control.”

“What? Mind control? What is that and why is it so important?”

“It is important because just by modifying your thinking process you can transform your life and change you destiny. But this theory does not seem to be working for me just now.”

Like this we set up a conversation. He asked me questions and I replied. But I did not notice that he was writing the points on a paper. After about 20 minutes he handed me that paper and said, “There is your article.”

On the sheet of paper he had written down the main points as we had discussed. I immediately saw that not only I had the content for my article but the content was also logically arranged. I thanked him and said that I would finish the article by the evening.

He said, “Nothing doing. You are going to finish the article now and send it to your ezine within one hour.”

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards. From this experience I wrote my third and the most vital guiding point.

3. Be your own customer.

Now I f

He looked at me once and understood that I was in some deep trouble. He asked what was troubling me and I told him about my predicament.

Then he asked, “But what do you want to write about?”

I said, “Something about mind control.”

“What? Mind control? What is that and why is it so important?”

“It is important because just by modifying your thinking process you can transform your life and change you destiny. But this theory does not seem to be working for me just now.”

Like this we set up a conversation. He asked me questions and I replied. But I did not notice that he was writing the points on a paper. After about 20 minutes he handed me that paper and said, “There is your article.”

On the sheet of paper he had written down the main points as we had discussed. I immediately saw that not only I had the content for my article but the content was also logically arranged. I thanked him and said that I would finish the article by the evening.

He said, “Nothing doing. You are going to finish the article now and send it to your ezine within one hour.”

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards. From this experience I wrote my third and the most vital guiding point.

3. Be your own customer.

Now I f

r me just now.”

Like this we set up a conversation. He asked me questions and I replied. But I did not notice that he was writing the points on a paper. After about 20 minutes he handed me that paper and said, “There is your article.”

On the sheet of paper he had written down the main points as we had discussed. I immediately saw that not only I had the content for my article but the content was also logically arranged. I thanked him and said that I would finish the article by the evening.

He said, “Nothing doing. You are going to finish the article now and send it to your ezine within one hour.”

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards. From this experience I wrote my third and the most vital guiding point.

3. Be your own customer.

Now I f

e article by the evening.

He said, “Nothing doing. You are going to finish the article now and send it to your ezine within one hour.”

I started writing the article feverishly. Within 15 minutes I wrote about one and half pages and completed the article. Then I started typing like mad. And I was able to submit the article shortly afterwards. From this experience I wrote my third and the most vital guiding point.

3. Be your own customer.

Now I find that this theory works well in many areas not only in writing articles. Before you get down to write the article imagine that your customer, who in this case is your reader, is sitting in front of you.

You talk to him about the article and as your imaginary conversation continues you write down the points. And there you have the blueprint for your article.

This approach makes you think from your customer’s perspective. This way you do not see what you are offering but you see how your offer looks like.

Look at it this way. You are writing articles for others to read. Why will others read your articles? They will read if there is good content and it is properly arranged. If you want to see how your article appears to your reader, come out of yourself and critically look at your article as if you are the reader and not the writer. When you look at your article from a distance you get a much wider picture.