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Write You - Going Solo And Loving It
Sad Truth: Career Changers Live In Hope
As a career coach, workers reveal their souls to me. Not just clients, where the relationship requires and benefits from, deep personal exploration -- but complete strangers send me emails, almost daily, about their work experience, their frustrations and dreams. Always, they ask, “What shall I do?”More often than not, they tell me that they’ve been working on a career shift for a long time – a year, or longer. And it’s clear that they have made little to no progress on their path.Granted, career change does take a long time…and people learn and grow in different ways. But to have worked for a year or two, and be
work not only defines what he does, but who he isAs a career coach, workers reveal their souls to me. Not just clients, where the relationship requires and benefits from, deep personal exploration -- but complete strangers send me emails, almost daily, about their work experience, their frustrations and dreams. Always, they ask, “What shall I do?”More often than not, they tell me that they’ve been working on a career shift for a long time – a year, or longer. And it’s clear that they have made little to no progress on their path.Granted, career change does take a long time…and people learn and grow in different ways. But to have worked for a year or two, and be
Is Your Sales Letter Too Long Or Just Plain Old Boring
Interestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat.You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do that it is impossible to write in a manner that will convince the reader to take action and buy their product.No, your main focus when writing a sales letter must be on the job it has to do and that, in a nutshell, is to convince the reader that he or she needs to buy your product.Pay special attention to the word 'need' here. You must focus upon the emotiona
So what is it about cutting the umbilical cord that appeals to so many, fed up with the hierarchy and red tape of the corporate jungle? Anil, a 32 year old I.T outsourcing entrepreneur feels his work not only defines what he does, but who he isInterestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat.You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do that it is impossible to write in a manner that will convince the reader to take action and buy their product.No, your main focus when writing a sales letter must be on the job it has to do and that, in a nutshell, is to convince the reader that he or she needs to buy your product.Pay special attention to the word 'need' here. You must focus upon the emotiona
Words of Value, Words of Truth
When was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create
at appeals to so many, fed up with the hierarchy and red tape of the corporate jungle? Anil, a 32 year old I.T outsourcing entrepreneur feels his work not only defines what he does, but who he isWhen was the last time you thought about the words your business uses to describe itself and what it does? In the rush of market pressures and getting things done, it's easy to forget that we establish our unique value (and values) in relationship with those who happen upon our web sites, brochures, articles, papers, and sales literature.We aren't using words merely to make nice sounds. We're establishing dialogue with the people we are best equipped to serve. Once we've identified those people and understand how to express our unique value from their perspective, we have to consider the value words we want to use to create
Four Symptoms Your Small Business Accounting System Doesn't Work
Every year about this time, I see too many accounting systems that don’t work… QuickBooks and PeachTree and Microsoft Small Business Accounting programs that don’t do what their small business users want or need.Sometimes, people know their accounting systems don’t work. And they don’t care. But, sadly, sometimes, the struggling small business person doesn’t even know his or her system isn’t working until it’s too late. Until the business fails because the owners don’t realize they aren’t making money.Fortunately, perhaps surprisingly, you can usually tell pretty quickly whether an accounting system like QuickBooks,
and red tape of the corporate jungle? Anil, a 32 year old I.T outsourcing entrepreneur feels his work not only defines what he does, but who he isEvery year about this time, I see too many accounting systems that don’t work… QuickBooks and PeachTree and Microsoft Small Business Accounting programs that don’t do what their small business users want or need.Sometimes, people know their accounting systems don’t work. And they don’t care. But, sadly, sometimes, the struggling small business person doesn’t even know his or her system isn’t working until it’s too late. Until the business fails because the owners don’t realize they aren’t making money.Fortunately, perhaps surprisingly, you can usually tell pretty quickly whether an accounting system like QuickBooks,
Why Are Turnkey Business Opportunities So Lucrative?
Amidst everyone's busy life, one may, in one time or the other, stop and think-one person has a steady nine to five job, generating a steady income, may want, or wishes that she can stay at home and be with the kids... but has no choice, one must earn, to make a living. Others, may not want to stay at home, but wishes still, could make a larger income and be their own boss. Others still, are not satisfied, or do not enjoy what they do at work, and again, wishes to find a job or a business that render them contented of what they do. And there are others who want, put quite simply, to create an income, without putting up a large cap
year old I.T outsourcing entrepreneur feels his work not only defines what he does, but who he isAmidst everyone's busy life, one may, in one time or the other, stop and think-one person has a steady nine to five job, generating a steady income, may want, or wishes that she can stay at home and be with the kids... but has no choice, one must earn, to make a living. Others, may not want to stay at home, but wishes still, could make a larger income and be their own boss. Others still, are not satisfied, or do not enjoy what they do at work, and again, wishes to find a job or a business that render them contented of what they do. And there are others who want, put quite simply, to create an income, without putting up a large cap
My Landscaping Business is Better Than Your Lanscaping Business...
Yesterday I was having a discussion with Mary who I know from a mother’s group that I attend with my daughter Sammi. Through previous conversations I have determined that this woman is very talented in the areas of landscaping and interior design.I couldn’t help myself…As we talked, I asked her if she had thought about going into business for herself which would be a perfect way to do work she loves while making money. Her reply to me was, “It’s really hard to make money at it. People aren’t willing to pay.”Now if Mary were a client, my next question would have been, “So no one makes money doing landscaping and in
work not only defines what he does, but who he is. “I have effectively re-invented myself and achieved unbelievable success that I would never have seen as an employee in my old company”. In many ways, achievement on your own is harder and da
Yesterday I was having a discussion with Mary who I know from a mother’s group that I attend with my daughter Sammi. Through previous conversations I have determined that this woman is very talented in the areas of landscaping and interior design.I couldn’t help myself…As we talked, I asked her if she had thought about going into business for herself which would be a perfect way to do work she loves while making money. Her reply to me was, “It’s really hard to make money at it. People aren’t willing to pay.”Now if Mary were a client, my next question would have been, “So no one makes money doing landscaping and in
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