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Write You - How Do You Protect Your Business in an Expanding Market
The 'No Brand' Brand
Branding is ‘the’ buzzword of the 21st Century. It is the consumer’s bible by which we live by to distinguish what is ‘right’ about certain products and services and what is ‘wrong’. Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet what if you turned your back on brands, or at least say you have. If a brand is a corporate identity, are you not in effect turning your back on identifying yourself to the general public? With the debut opening of the first Muj
owners unknowingly change their focus. They see a new guy come to town and they immediately thBranding is ‘the’ buzzword of the 21st Century. It is the consumer’s bible by which we live by to distinguish what is ‘right’ about certain products and services and what is ‘wrong’. Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet what if you turned your back on brands, or at least say you have. If a brand is a corporate identity, are you not in effect turning your back on identifying yourself to the general public? With the debut opening of the first Muj
Truck Driving Schools: How to Make the Best Choice
Truck driving schools are plentiful throughout the United States. There are literally thousands dotted across the country, ready to assist the new driver with achieving the CDL license. What things should you look out for when choosing a truck driving school? How can you be sure that the facility is what it claims to be? There are important factors you need to be aware of when approaching a CDL driver training course.Most important, you must make certain that the school is certified. Certification means that the facility has met the standards set by the <
If you have a business in an expanding market like many of the cities in Southern California, or Phoenix, or Dallas -- a major concern has to be protecting your business as new competitors arrive. This can be especially frustrating if you’ve been there awhile. Maybe going all the way back to when it was just you and one or two other competitors.Truck driving schools are plentiful throughout the United States. There are literally thousands dotted across the country, ready to assist the new driver with achieving the CDL license. What things should you look out for when choosing a truck driving school? How can you be sure that the facility is what it claims to be? There are important factors you need to be aware of when approaching a CDL driver training course.Most important, you must make certain that the school is certified. Certification means that the facility has met the standards set by the <
Too frequently business owners unknowingly change their focus. They see a new guy come to town and they immediately thi
How to Prevent Distortion, Rumors, and Hearsay
Why is listening so difficult, and what can we do about it? Why do"rumors and hearsay continue, and how do we stop them? The first step is to uncover the root of these problems, which in turn will provide some solutions.Problem One: People Don’t ListenAlthough studies differ on the matter, many conclude that people speak about 150 to 200 words per minute and think at least 600 words per minute -- and probably a lot faster than that. Whatever the research, it is universally accepted that we all think faster than we speak. Therein lies the challenge. Our brains
or Phoenix, or Dallas -- a major concern has to be protecting your business as new competitors arrive. This can be especially frustrating if you’ve been there awhile. Maybe going all the way back to when it was just you and one or two other competitors.Why is listening so difficult, and what can we do about it? Why do"rumors and hearsay continue, and how do we stop them? The first step is to uncover the root of these problems, which in turn will provide some solutions.Problem One: People Don’t ListenAlthough studies differ on the matter, many conclude that people speak about 150 to 200 words per minute and think at least 600 words per minute -- and probably a lot faster than that. Whatever the research, it is universally accepted that we all think faster than we speak. Therein lies the challenge. Our brains
Too frequently business owners unknowingly change their focus. They see a new guy come to town and they immediately th
The Forgotten Customers
Driven by an ad offering a 40% savings on a much needed piece of office equipment I ventured to the store. I found what I was looking for but it did not appear to be on sale. I asked the nearest employee if the item really was on sale; he promptly went to ask the manager. It was very apparent by the animated discussion that ensued that the manager was not thrilled with the inquiry and upon his return, the employee apologetically advised me that the item was indeed 40% off.On my way out of the store (with the item) I came across the manager who made a point of telling me tha
arrive. This can be especially frustrating if you’ve been there awhile. Maybe going all the way back to when it was just you and one or two other competitors.Driven by an ad offering a 40% savings on a much needed piece of office equipment I ventured to the store. I found what I was looking for but it did not appear to be on sale. I asked the nearest employee if the item really was on sale; he promptly went to ask the manager. It was very apparent by the animated discussion that ensued that the manager was not thrilled with the inquiry and upon his return, the employee apologetically advised me that the item was indeed 40% off.On my way out of the store (with the item) I came across the manager who made a point of telling me tha
Too frequently business owners unknowingly change their focus. They see a new guy come to town and they immediately th
7 Steps to Workforce Retention
It's an IT jungle out there …and many of your employees may be thinking the jungles a bit greener somewhere else. With solo contracting becoming increasingly attractive, how do you make sure you retain key IT personnel?Here are seven tips I’ve found helpful when working with companies suffering from talent drain, things you can do to not only retain staff but increase productivity and performance.1. Stay on top of your rate of attrition Ironically, many companies examine their rate of staff attrition only after extensive losses. A widely publicized s
y back to when it was just you and one or two other competitors.It's an IT jungle out there …and many of your employees may be thinking the jungles a bit greener somewhere else. With solo contracting becoming increasingly attractive, how do you make sure you retain key IT personnel?Here are seven tips I’ve found helpful when working with companies suffering from talent drain, things you can do to not only retain staff but increase productivity and performance.1. Stay on top of your rate of attrition Ironically, many companies examine their rate of staff attrition only after extensive losses. A widely publicized s
Too frequently business owners unknowingly change their focus. They see a new guy come to town and they immediately th
Should Franchisors be Required to List Litigation in Disclosure Documents?
Currently Franchisors are required to list litigation in the Uniform Franchise Offering Circular, which is against them. Soon they maybe required to list the litigation that they file as well. In my opinion this is a bad idea all the way around. First of all putting dirty laundry in a UFOC is bad business, the more that is there the worse it is for the brand name and the future franchisees psyche going into a new business. It creates fear, it closes communication; if the franchisor is required to list the litigation that they file then, it makes the franchisee more apt to hide pr
owners unknowingly change their focus. They see a new guy come to town and they immediately think about how they can keep him from becoming successful. While a second location may have been on their mind, now that they see a competitor opening up, they panic and rush to get an expansion going. Many times this leads to selecting a poor location or moving ahead with less than sufficient resources (capital and people.)Currently Franchisors are required to list litigation in the Uniform Franchise Offering Circular, which is against them. Soon they maybe required to list the litigation that they file as well. In my opinion this is a bad idea all the way around. First of all putting dirty laundry in a UFOC is bad business, the more that is there the worse it is for the brand name and the future franchisees psyche going into a new business. It creates fear, it closes communication; if the franchisor is required to list the litigation that they file then, it makes the franchisee more apt to hide pr
The owner may have a fine, growing business with
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