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Write You - Your Not-For-Profit Fundraising Letter Programs Has Three Goals
When you are starting a new business in Florida, you can set it up under sole proprietorship, a cooperative, or as a corporation. If you go with incorporating, it is the process of forming a new corporation, which can be set up as a business, a non-profit organization, or a new government of a new city or
My favorite project management mantra is “Validate Critical Data”. I don’t remember what wise teacher I learned this from but it is one of those sayings that rings through my head when I’m jumping into a new project. After many years it continues to be an important part of my project management success (w
If your organization is typical, you lose around 15 percent of your donors each year. They simply stop responding to your appeals.
Fifteen percent is average, but it’s a terrifying percentage all the same. If your organization has 10,000 active donors today, and if 15 percent stop giving this year, then you will lose 1,500 donors.
This is the main reason that you need to create and manage a well-planned, annual donor acquisition program. You cannot afford to simply mail to your existing donors only. You need to replace the donors who never renew. Without a steady influx of new donors, you will be moving backwards each year, not forwards.
Goal 2. Renews donors
A whopping 65 percent of donors acquired by direct mail give once and never give again. What all of this means is that the most important gift in direct mail fundraising isn’t the first gift but the second one. What’s vital over the long-term isn’t the first mailing that acquires the donor, although that’s vital, obviously, but the second mailing (or third or fourth) that keeps the donor. That’s why a healthy annual direct mail program includes a series of renewal mailings designed to renew the support of donors and members year after year.
Goal 3. Upgrades donors
Most people start supporting a non-profit organization by making a small donation. Often, that donation is sent through the mail in response to a direct mail appeal. Major donors, board members, those people who left you a large bequest in their will, all of them likely started out with a small gift. So you can see the necessity of cultivating all of your direct mail donors over time, nurturing them so that they increase their comm
Job seekers outside of the creative fields are now seeing the value of utilizing portfolios in their job search. Traditionally, only artists and writers have used portfolios when seeking freelance work. With job security less certain, workers need to continually update and enhance their skills, while keep
This is the main reason that you need to create and manage a well-planned, annual donor acquisition program. You cannot afford to simply mail to your existing donors only. You need to replace the donors who never renew. Without a steady influx of new donors, you will be moving backwards each year, not forwards.
Goal 2. Renews donors
A whopping 65 percent of donors acquired by direct mail give once and never give again. What all of this means is that the most important gift in direct mail fundraising isn’t the first gift but the second one. What’s vital over the long-term isn’t the first mailing that acquires the donor, although that’s vital, obviously, but the second mailing (or third or fourth) that keeps the donor. That’s why a healthy annual direct mail program includes a series of renewal mailings designed to renew the support of donors and members year after year.
Goal 3. Upgrades donors
Most people start supporting a non-profit organization by making a small donation. Often, that donation is sent through the mail in response to a direct mail appeal. Major donors, board members, those people who left you a large bequest in their will, all of them likely started out with a small gift. So you can see the necessity of cultivating all of your direct mail donors over time, nurturing them so that they increase their com
Do you consider your business card a marketing tool, or just a basic business necessity? If your answer is "a basic business necessity" you're missing out on an inexpensive, often overlooked, valuable marketing tool.I think many small business owners miss the boat when it comes to their business
A whopping 65 percent of donors acquired by direct mail give once and never give again. What all of this means is that the most important gift in direct mail fundraising isn’t the first gift but the second one. What’s vital over the long-term isn’t the first mailing that acquires the donor, although that’s vital, obviously, but the second mailing (or third or fourth) that keeps the donor. That’s why a healthy annual direct mail program includes a series of renewal mailings designed to renew the support of donors and members year after year.
Goal 3. Upgrades donors
Most people start supporting a non-profit organization by making a small donation. Often, that donation is sent through the mail in response to a direct mail appeal. Major donors, board members, those people who left you a large bequest in their will, all of them likely started out with a small gift. So you can see the necessity of cultivating all of your direct mail donors over time, nurturing them so that they increase their com
Millions of people are starting online businesses in hopes of creating additional income for themselves and their families. With many men and women sharing the same names how do you get your name to stand out?The only solution is to create a Unique Personal Brand.What is a personal brand?<
Goal 3. Upgrades donors
Most people start supporting a non-profit organization by making a small donation. Often, that donation is sent through the mail in response to a direct mail appeal. Major donors, board members, those people who left you a large bequest in their will, all of them likely started out with a small gift. So you can see the necessity of cultivating all of your direct mail donors over time, nurturing them so that they increase their com
“Some contend that differentiation is nuts – bad for moral” – Jack WelchWe get taught from a very young age that differentiation is bad, and that people’s feelings can get hurt, and people will be upset. But this leaves us in an emotional rollercoaster.Business is not about emotion, it’s abo
As you can see, direct mail fundraising isn’t primarily about money. Your direct mail program is primarily about finding new friends (acquisition), keeping those friends (renewal) and building lasting relationships with those friends (donor cultivation). When you manage to get all three of these things right year after year, the results show on your income statement. And you feel more fulfilled as a fundraiser.
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