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    Want Career Success? Embrace Change!
    Do any of these scenarios resonate for you?You’ve been on a great career path for several years, but you’ve hit an advancement plateau.You’ve been working in one industry since college, but you find yourself thinking about doing something else.Your company has gone through a merger, and you feel like there’s a “downsize” target on your back.Seeing yourself in any of the above situations means you’re contemplating change – on your terms, or on terms handed to you with a severance package. Current conventional wisdom is that each of us will have three to five careers AND between 10 to 12 jobs in our lifetimes, so fasten your seatbelt. Change is inevitable.Change is the only constant in
    e conversations.

    Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any neg

    Are You Franchisee Material?
    As with any other organization, franchisors need to look for certain characteristics in applicants to determine if he is indeed right for the job. Candidates for priesthood must generally show their willingness to do away with the desires of the flesh. Army ranger candidates on the same line of reasoning must also show the correct amount of discipline, health and strength the job entails. For this reason, applicants of the franchise system must also show certain characteristics in order to be qualified family members of the organization.First and most important characteristic is the capability of the applicant to be good follower. As a franchise system is built upon the foundation of consistent and homogenous
    It's annual performance assessment time!

    Does the very thought of conducting a performance evaluation cause your heart rate to elevate or give you a sick feeling in the pit of your stomach?

    Performance evaluations are a standard management tool and managers know that providing their staff with constructive feedback is an essential part of their job. Yet there are few tasks managers would rather avoid.

    Why? Most managers will tell you that performance evaluations are time consuming and arduous, even when the employee is performing well. But when the employee has not been performing as expected and required, conducting a performance evaluation can become overwhelming and burdensome. Managers spend an inordinate amount of time preparing for this type of difficult conversation - crafting the message, determining how to address the issues, what words to use, and what phrases to avoid. All of this is done with the hope that the employee will receive the manager's feedback in the manner it was intended.

    While it is impossible to determine how an employee will react to a negative performance evaluation, there are patterns to how individuals respond to negative or conflictual issues. Understanding these patterns can help managers prepare for those difficult performance conversations.

    Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any nega

    Why 95% of Yellow Page Antique Ads Really Stink, and What You Can Do To Be in the Top 5%
    Did I get your attention? That's exactly what I intended to do. I wrote a compelling headline that concentrated on a problem, created interest and desire, and offered a solution...all in a few short words!It's a fact, most antique advertisements in the yellow pages are really lame! Oh, the "yellow page man" that sells you this crud will tell you that your ad "looks good", but does it generate business for you?What's the bottom line?The bottom line when you spend any amount of money on marketing your antique shop, mall or "offer to buy" must always be the same; did you get a good R.O.I. (return on investment) for the money that you laid out? If the answer to that question is "no", or "I don
    ack is an essential part of their job. Yet there are few tasks managers would rather avoid.

    Why? Most managers will tell you that performance evaluations are time consuming and arduous, even when the employee is performing well. But when the employee has not been performing as expected and required, conducting a performance evaluation can become overwhelming and burdensome. Managers spend an inordinate amount of time preparing for this type of difficult conversation - crafting the message, determining how to address the issues, what words to use, and what phrases to avoid. All of this is done with the hope that the employee will receive the manager's feedback in the manner it was intended.

    While it is impossible to determine how an employee will react to a negative performance evaluation, there are patterns to how individuals respond to negative or conflictual issues. Understanding these patterns can help managers prepare for those difficult performance conversations.

    Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any neg

    What's In It For Them?
    Without other people, you can’t make sales, you don’t have affiliates, you don’t have JVs, you don’t have collaboration. That means you painstakingly have to do everything yourself and you only ever have a very small percentage of the reach you could have.Earlier today I was re-reading Mike Filsaime’s Butterfly Marketing Manuscript. I’m not a fan of all of his work but he certainly was able to propel himself to the top of the guru heap in record time. His products continue to become bestsellers and that’s really no accident.This reading refreshed my mind as to the importance of WIIFM: what’s in it for me?It’s the question on everybody’s mind 98% of the time. When faced with just about any decisi
    mance evaluation can become overwhelming and burdensome. Managers spend an inordinate amount of time preparing for this type of difficult conversation - crafting the message, determining how to address the issues, what words to use, and what phrases to avoid. All of this is done with the hope that the employee will receive the manager's feedback in the manner it was intended.

    While it is impossible to determine how an employee will react to a negative performance evaluation, there are patterns to how individuals respond to negative or conflictual issues. Understanding these patterns can help managers prepare for those difficult performance conversations.

    Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any neg

    Recruiting Sales and Marketing Talent in a Full Employment Economy
    It’s no secret that the economy continues to hum along and is growing at a very nice pace. Barring any catastrophe in the Middle East or any oil shock, we expect this to continue for the next few years at least. What does this mean for companies that are trying to grow their businesses? It means it’s a tough sell out there to get top sales and marketing employees to make a job change. Why? All of the good talent is already working elsewhere, and making great money!If your company is constrained in its ability to grow its revenue because of a deficit in its employee ranks, you’ve got to find new ways to think about how to attract and retain employees. Retention may be tough as well. If you’re a sales and ma
    he manager's feedback in the manner it was intended.

    While it is impossible to determine how an employee will react to a negative performance evaluation, there are patterns to how individuals respond to negative or conflictual issues. Understanding these patterns can help managers prepare for those difficult performance conversations.

    Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any neg

    3 Simple Steps to Utilize the Power of the Internet in Your Marketing
    Are you looking for an incredible Internet presence? Many people reading this may already have a web presence. Others have no site at all. Although not absolutely necessary, in most cases having a web site is an expected aspect of doing business. With the right use of a site, you can give incredible benefit to your customers and prospects.Before you start, decide how will you be using your web site. To provide company information? To promote or sell products and services? To build your contacts? How your web site works with your marketing efforts will determine how elaborate it will be and how much money and time you invest in it.Present a Professional Image on the Internet Many businesses mistakenly a
    e conversations.

    Some employees will behave like Woodpeckers. Woodpeckers will discount everything you say, immediately. It may appear that the Woodpecker isn't even listening to what you're saying. The Woodpecker isn't likely to defend himself against the things you've said because he won't acknowledge any negative criticism. Rather, the Woodpecker will come out on the attack, making a point of why his lack of success is the direct result of someone else's incompetence.

    In order to deal with Woodpeckers, it is important not to get drawn into their communication pattern. Defensiveness or retaliation will only intensify the confrontation. Rather, keep lines of communication open by being direct and unambiguous. Be clear about what you have to say. Continuously refocus the conversation on the behaviors and actions that you expect from the employee in order for him to receive a positive performance evaluation.

    Not all employees will be confrontational Woodpeckers, however. Some are more likely to respond like Parakeets. Parakeets will accept everything you say with a smile. You may get the impression that the conversation has not been difficult for the employee at all. In fact, you may wonder if they even care about a poor performance evaluation. Rest assured, they care. But Parakeets will make every effort to see the positive side of things rather than focus on the negative.

    This can be an asset in dealing with Parakeets. It is important to acknowledge the positive aspects of the situation and to build on them. But when you are managing a Parakeet, you may need to m

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