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Write You - Productivity Through the Eyes of the Consumer
So you fancy a franchise eh? You like the sound of the whole ‘in business for yourself, but not by yourself’ thing. You’ve done your research and you reckon you can see the way ahead. You reckon your future lies under the banner reading ‘Franchise’.Then you come up against the $64,000 questions…1) How much will it cost?2) Can you afford it?Now if you are at all human you will have done what every prospect on the path to making a purchase of any sort does. You will have pictured what it will be like to own that franchise. Which is perfectly understandable.BUTYou are also laying yoursel
The benefits column for a consumer purchasing a product or service will include wanted functions, geographical availability, range, brand image and timeliness. For consumers receiving a service as an internal customer or as a customer of a governmen
When referring to neon lights, people instantly visualize a bright and expressive medium of advertisements leading to an increase in customers and profitable trade. These devices are explosive and eye catching. This visual medium has been accepted by small, medium and large businesses. When considering the price factor, potential customers also need to be attentive towards craftsmanship, warranty, usefulness and the vendor's reputation.When Earle C. Anthony purchased the first pair of neon signs and bought them to America from France, he paid a large sum of $24,000. After its initial transit, numerous American companies have
I have previously discussed the need to understand the constraints that organisations have before developing units of measure. Lest they make errors, as I have, which make productivity worse by choosing a measure which did not reflect the nature of the constraint.
Now I want to look at productivity from a consumer's point of view. Consumer's view productivity as the benefits they receive compared with the costs they endure or the benefits they receive compared with expectations that they have.
For consumers purchasing a product or service the cost or “effort” will include items such as time, price, difficulty of use, financing costs, purchasing ease and unwanted functions. Consumers receiving a service as an internal customer or as a customer of a government service funded by taxes will have similar components to what they regard as their cost.
Both types of consumers will have expectations of what quality of service or products they will receive. The matching or otherwise of these expectations belongs also in the cost column or perhaps in the “emotional cost” column.
The benefits column for a consumer purchasing a product or service will include wanted functions, geographical availability, range, brand image and timeliness. For consumers receiving a service as an internal customer or as a customer of a governmen
Is it your dream to start a business? Do you dream of owning a successful business? You may even wish that your business can generate passive income for you, so that you can retire financially free.But you stop there, you didn't make that leap of faith, a huge stone is in your heart holding you back. You have a sense of fear in you. The fear of failure, the fear of uncertainty keeps popping from your head whenever you want to venture out. You are worried about failures, survival, insecurity etc. It will never end unless you put a stop to the fear.How do you get rid of this fear? To move forward towards your dream, gett
Now I want to look at productivity from a consumer's point of view. Consumer's view productivity as the benefits they receive compared with the costs they endure or the benefits they receive compared with expectations that they have.
For consumers purchasing a product or service the cost or “effort” will include items such as time, price, difficulty of use, financing costs, purchasing ease and unwanted functions. Consumers receiving a service as an internal customer or as a customer of a government service funded by taxes will have similar components to what they regard as their cost.
Both types of consumers will have expectations of what quality of service or products they will receive. The matching or otherwise of these expectations belongs also in the cost column or perhaps in the “emotional cost” column.
The benefits column for a consumer purchasing a product or service will include wanted functions, geographical availability, range, brand image and timeliness. For consumers receiving a service as an internal customer or as a customer of a governmen
Today we hear much talk of the 'global village'. People are have more opportunities to travel and live abroad than ever before. However, when you leave a familiar environment and go for an extended stay somewhere quite different, you could experience a whole range of unexpected and unfamiliar feelings. Many of these emotions can be very strong, making you feel out of control and confused: just the sort of problem you could do without as you try to cope with a new job, a new way of life. This is the experience we call 'culture shock' and its course is well understood and documented. So, the first thing to remember is that culture
For consumers purchasing a product or service the cost or “effort” will include items such as time, price, difficulty of use, financing costs, purchasing ease and unwanted functions. Consumers receiving a service as an internal customer or as a customer of a government service funded by taxes will have similar components to what they regard as their cost.
Both types of consumers will have expectations of what quality of service or products they will receive. The matching or otherwise of these expectations belongs also in the cost column or perhaps in the “emotional cost” column.
The benefits column for a consumer purchasing a product or service will include wanted functions, geographical availability, range, brand image and timeliness. For consumers receiving a service as an internal customer or as a customer of a governmen
Have you ever noticed that just when you think you may have found a solution to a problem another problem emerges? Then when you fix that problem, you find yourself back to your original issue? Well perhaps you never had a problem that could be solved in the first place. You may have been dealing with a dilemma or a "polarity" that simply needed to be managed!Dr. Barry Johnson has been working on the Polarity Management" Model and its set of principles since 1975 and this paper has been written to introduce you to some of these concepts. By definition a "problem" is an issue which requires a solution. The goal of a problem i
Both types of consumers will have expectations of what quality of service or products they will receive. The matching or otherwise of these expectations belongs also in the cost column or perhaps in the “emotional cost” column.
The benefits column for a consumer purchasing a product or service will include wanted functions, geographical availability, range, brand image and timeliness. For consumers receiving a service as an internal customer or as a customer of a governmen
Your Visual Vocabulary consists of the secondary design elements that are used in conjunction with your logo to form your brand identity. Your Visual Vocabulary is composed of the graphics, font styles, colors, and even the type of paper you choose.Once you have determined the elements to use in your Visual Vocabulary, it is important to use those elements consistently throughout all of your marketing materials. This consistency will make your entire set of materials look like a family. Having a consistent set of marketing materials makes you look more organized and professional. It also makes your business more memorable, be
The benefits column for a consumer purchasing a product or service will include wanted functions, geographical availability, range, brand image and timeliness. For consumers receiving a service as an internal customer or as a customer of a government service funded by taxes the benefits column will include clarity, consistency, timeliness, expectation management and being fit for purpose.
Simplistically, improving productivity from a consumer's point of view is easy. Either increase the benefits or decrease their cost, or both.
As consumers we have all experienced improvements in productivity defined this way many times over the last twenty years. DVD players which sold for over $1000 now sell for less than $200 with more features. We were unable to call anyone on the telephone unless we were near one. Now we can move about freely and stay in contact, albeit for a higher cost. My phone electricity bill now lets me compare my usage month by month and season to season to enable me to manage my usage.
As leaders of an organisation we need to understand productivity from a consumer's point of view. To understand what they perceive as benefits and what they perceive as cost.
To understand consumer's view of cost and benefits, organisations can conduct focus groups and undertake quantitative analysis of the output. Many people think that these techniques are restricted in use to branding and marketing, however they are useful in understanding what people think, and how many people t
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