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  • Write You - Focus or Diversify - Which Path Should YOU Take?

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    This week I have attended three seminars and listened to several other speakers on the subject of focus and diversify. There is a large amount of information about focusing on one thing to make your business grow. I fully agree with what they have to say, however, I also fully agree with those that say diversify to grow. The real challenge is "how do you do both" so your business stays on track.

    It may not be as difficult as you think. In my business, I consult with organizations in a couple of ways, first as an outsourced training department, and second as a professional that helps them see where the gaps in their achievements lie. This may seem like two widely different aspects of consulting but in reality they are very much the same thing. Let me explain.

    As an outsourced training solution, I must look at the company as a whole. I must also analyze the current situation and where that organization wants to be in the future. This analysis allows me to dete
    Help! My Boomers Are Retiring!
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    business grow. I fully agree with what they have to say, however, I also fully agree with those that say diversify to grow. The real challenge is "how do you do both" so your business stays on track.

    It may not be as difficult as you think. In my business, I consult with organizations in a couple of ways, first as an outsourced training department, and second as a professional that helps them see where the gaps in their achievements lie. This may seem like two widely different aspects of consulting but in reality they are very much the same thing. Let me explain.

    As an outsourced training solution, I must look at the company as a whole. I must also analyze the current situation and where that organization wants to be in the future. This analysis allows me to dete
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    American companies historically are driven to look at the bottom line. This is in contrast to German companies, which tend to focus on technology; or Japanese companies, which tend to focus on geography. While the bottom line focus does show a snapshot of company performance, it reveals nothing of what generat
    k.

    It may not be as difficult as you think. In my business, I consult with organizations in a couple of ways, first as an outsourced training department, and second as a professional that helps them see where the gaps in their achievements lie. This may seem like two widely different aspects of consulting but in reality they are very much the same thing. Let me explain.

    As an outsourced training solution, I must look at the company as a whole. I must also analyze the current situation and where that organization wants to be in the future. This analysis allows me to dete
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    elps them see where the gaps in their achievements lie. This may seem like two widely different aspects of consulting but in reality they are very much the same thing. Let me explain.

    As an outsourced training solution, I must look at the company as a whole. I must also analyze the current situation and where that organization wants to be in the future. This analysis allows me to dete
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    outsourced training solution, I must look at the company as a whole. I must also analyze the current situation and where that organization wants to be in the future. This analysis allows me to determine the best training solutions for any gaps that I have identified in their company. With the analysis, I am able to put together a timely and quality training program. I use the analysis phase as a stand alone product for my consulting that acts without the training solutions. So even though it may look like two different areas, it is not. This way if you are the consultant, you are diverse yet focused.

    Another example that comes to mind is a chiropractic office in my area. This office was tired of just chiropracty and needed at add more to their focus of healing. Without losing the focus, they added nutrition to keep the bones healthy, which in turn led to giving wellness classes. All of these aspects drive patients to their door even if they do not need the services

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