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Write You - How To Select A Consultant - The Three Imperatives
People Don't Buy Your Services - They Buy Your Results!
When I meet holistic professionals and ask them what they do, I hear a very different answer from those experiencing success than from those who are struggling. The difference is not in what you offer, how much you charge or your experience and credentials. The difference I hear is in what is focused on in your answer.As a holistic professional, you know your business is not about you. Your business is about the people you serve – your clients. So, when you answer the question -- “What do you do?” -- your answer must also focus on your clients and not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you.Potential clients (as all people you meet are, either directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want
learned a lot.When I meet holistic professionals and ask them what they do, I hear a very different answer from those experiencing success than from those who are struggling. The difference is not in what you offer, how much you charge or your experience and credentials. The difference I hear is in what is focused on in your answer.As a holistic professional, you know your business is not about you. Your business is about the people you serve – your clients. So, when you answer the question -- “What do you do?” -- your answer must also focus on your clients and not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you.Potential clients (as all people you meet are, either directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 ye
Producing Promotional Postcards that Works
Promotions and advertising are the crucial part that business undertakes. This is the span of time businesses tell whether they were able to successfully introduce their products in the market. It is this period that they can evaluate how good their products had been for their clients.Printed materials such as promotional postcards are vital tools for your business. This is because they simply represent you and tell more about your business. Moreover, it really pays to be thorough and meticulous in the creation of postcard production.In producing promotional postcards there are periods or parts of the processes that can help you in easing the burden of developing your cards.The first period – PLANNING•This is the brainstorming part, you think of something that will be good for your material. You think of the designs, content and kind of paper you want to use. In this per
As a manager many years ago when faced with my first challenge of selecting an external consultant, I found myself all at sea. Fortunately for me, I intuitively hit two of the three selection targets. The project was to produce a communication video, so it was relatively easy to see and compare what each consultant had previously produced. I had a number of consultants to choose from, but finally chose the one that I felt most comfortable with and whose work impressed me most. The project was succesful and in the process, I learned a lot.Promotions and advertising are the crucial part that business undertakes. This is the span of time businesses tell whether they were able to successfully introduce their products in the market. It is this period that they can evaluate how good their products had been for their clients.Printed materials such as promotional postcards are vital tools for your business. This is because they simply represent you and tell more about your business. Moreover, it really pays to be thorough and meticulous in the creation of postcard production.In producing promotional postcards there are periods or parts of the processes that can help you in easing the burden of developing your cards.The first period – PLANNING•This is the brainstorming part, you think of something that will be good for your material. You think of the designs, content and kind of paper you want to use. In this per
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 yea
Designing a Comprehensive Franchise Company Computer System
One of the most important management tools a franchised company needs is a great computer system. The system must integrate with all the franchised outlets and also be able to interface with the Corporate HQ computer system. There are many companies which have already set up specialty IT systems for franchisors, but much of an off the shelf system will need modification. Be sure when talking with software vendors that you make sure that you get what you want and do not simply fall for the sales approach of them telling you what you need? After all, how on earth would they know that? Designing and/or securing a computer system will require some pre planning thought on your part.Below is pre-planning exercise I went thru in an outline form to help you determine your own needs. Each company is different and you need to determine what you want, what you may want in the future and make your syste
nately for me, I intuitively hit two of the three selection targets. The project was to produce a communication video, so it was relatively easy to see and compare what each consultant had previously produced. I had a number of consultants to choose from, but finally chose the one that I felt most comfortable with and whose work impressed me most. The project was succesful and in the process, I learned a lot.One of the most important management tools a franchised company needs is a great computer system. The system must integrate with all the franchised outlets and also be able to interface with the Corporate HQ computer system. There are many companies which have already set up specialty IT systems for franchisors, but much of an off the shelf system will need modification. Be sure when talking with software vendors that you make sure that you get what you want and do not simply fall for the sales approach of them telling you what you need? After all, how on earth would they know that? Designing and/or securing a computer system will require some pre planning thought on your part.Below is pre-planning exercise I went thru in an outline form to help you determine your own needs. Each company is different and you need to determine what you want, what you may want in the future and make your syste
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 ye
Beware the Chicken Little Consultant
Paying for expertise is an inherent part of business. How else can we make the best decisions in specialty areas without informed help?Unfortunately there can be conflicts of interest on the part of your expert which can be subtle yet extremely powerful.Ask yourself one question: Would your consultant benefit by prolonging your issue or project? If the answer is yes, you may be paying more than you should.Paid experts have the power to prolong an issue or project thereby stuffing their pockets with more of your money, simply through their presentation style. If you have a Chicken Little consultant, fire him or her immediately.For those to whom Chicken Little is unknown or a fog in the distance, here's the scoop: Chicken Little is a storybook character who would periodically run about crying, "The sky is falling, the sky is falling!"The townspeople were initially f
atively easy to see and compare what each consultant had previously produced. I had a number of consultants to choose from, but finally chose the one that I felt most comfortable with and whose work impressed me most. The project was succesful and in the process, I learned a lot.Paying for expertise is an inherent part of business. How else can we make the best decisions in specialty areas without informed help?Unfortunately there can be conflicts of interest on the part of your expert which can be subtle yet extremely powerful.Ask yourself one question: Would your consultant benefit by prolonging your issue or project? If the answer is yes, you may be paying more than you should.Paid experts have the power to prolong an issue or project thereby stuffing their pockets with more of your money, simply through their presentation style. If you have a Chicken Little consultant, fire him or her immediately.For those to whom Chicken Little is unknown or a fog in the distance, here's the scoop: Chicken Little is a storybook character who would periodically run about crying, "The sky is falling, the sky is falling!"The townspeople were initially f
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 ye
Building Customer Relationships by Staying in Contact
Do your customers see you often enough? Do you have a regular system of contact that makes sure your products and services are consistently in front of your customers? Businesses lose out on more sales than they know because their customers forget about them.Experts say it takes 7 contacts to turn someone from a stranger into a customer. But don’t stop making contact after you’ve made the first sale. The first sale should be the foundation for a real relationship between you and your customers. And relationship selling is in many ways the easiest: you know the customers’needs, often before they do, and your customers feel comfortable going to you when they have needs.I believe a certain amount of our business should come just because we are the most visible vendor on our customers’ radar. We keep our products and services in front of customers, which makes us the easiest and mo
ly chose the one that I felt most comfortable with and whose work impressed me most. The project was succesful and in the process, I learned a lot.Do your customers see you often enough? Do you have a regular system of contact that makes sure your products and services are consistently in front of your customers? Businesses lose out on more sales than they know because their customers forget about them.Experts say it takes 7 contacts to turn someone from a stranger into a customer. But don’t stop making contact after you’ve made the first sale. The first sale should be the foundation for a real relationship between you and your customers. And relationship selling is in many ways the easiest: you know the customers’needs, often before they do, and your customers feel comfortable going to you when they have needs.I believe a certain amount of our business should come just because we are the most visible vendor on our customers’ radar. We keep our products and services in front of customers, which makes us the easiest and mo
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 ye
Textile Branding is a Time Driven Approach
Textile industry is the oldest one around the world and the first one to undergo lots of reformation. It has been in the form of new machines inventions or various types of yarns discoveries. I would say this particular industry is the most reformed and fetched one at any point of time. People have always gone for fashionable clothing and eye-catching upholsteries. For most it’s the look that does matters the most. So textile field is a dynamic one and man has constantly been in search of something better at the same time durable, affordable priced, also bio-degradable.Cotton and wool in particular have always been the most popular raw material for the textile industry. People in colder regions prefer mostly woolen textiles while people in hotter region prefer cotton ones. Until the 18th century the textile industry was on a snail paced change particularly since there were very few significa
learned a lot.Textile industry is the oldest one around the world and the first one to undergo lots of reformation. It has been in the form of new machines inventions or various types of yarns discoveries. I would say this particular industry is the most reformed and fetched one at any point of time. People have always gone for fashionable clothing and eye-catching upholsteries. For most it’s the look that does matters the most. So textile field is a dynamic one and man has constantly been in search of something better at the same time durable, affordable priced, also bio-degradable.Cotton and wool in particular have always been the most popular raw material for the textile industry. People in colder regions prefer mostly woolen textiles while people in hotter region prefer cotton ones. Until the 18th century the textile industry was on a snail paced change particularly since there were very few significa
Since that time, I have had to employ a number of consultants, I have been a consultant myself for almost 20 years, and I have worked with many other consultancies both large and small. The following suggestions for selecting a consultant are based on my experience as a manager and in the consultancy field.
What are the three targets that one must hit to successfully select a consultant? (Note; I am using the term “consultant” to refer to either one person or a consultancy firm). Firstly and most obviously, the consultant must be able to actually do the work. Secondly, the consultant must be able to fit in with the people in yo
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