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  • Write You - Leadership Lessons from the Great Pyramids - PART 1 of 2

    How to Write a Powerful Newsletter for Your Business
    Most marketing people think of newsletters as quaint old things, like handwritten letters or mimeograph machines. While marketing is not immune to fads, newsletters are an absolute evergreen. After all, how can direct communication with your customers ever be a bad thing? And if you do it right, your customers will actually look forward to hearing from you!One reason newsletters are so hot is that no one is doing them. Some marketers may think they're hopelessly old school. Others may have tried to do them and failed (they're harder than they look). And still others are so buried under the avalanche of everyday emergencies that doing something as benign and friendly as a newsletter sounds almost unproductive.Newsletters are powerful. Think about what they are for a minute: it is a way for you to communicate directly with your customers at regular intervals. Most other marketing communications efforts are hit-or-miss. You place an ad that is seen by people who might be interested in y
    reward is a paycheck. So when people started to feel they got something extra, more than was expected, their psychology changed. They WANTED to do a better job, they wanted to "Reciprocate" the extra value they were getting.

    There were the normal actions like defrayed taxes (there was no money system at the time) and extra free time for segments of the population that could not spend in their homes or farms due to the annual flooding of the Nile. But that wasn't enough.

    The leaders looked at the situation and came up with a solution - Food.

    Pharaoh deemed massive amounts of clover fed cattle to be cultivated for the purpose of feeding the workers the tastiest, finest beef to be found on the continent. Workers were fed like royalty.

    This served two purposes:

    1. It gave the workers a sense of importance and significance. They ate only the best and felt appreciated in the process

    2. It provided a superior source of protein to make the workers stronger which in turn provided better performance. And they also felt better about themselves and their increased ability

    In the context of today's organizations, this is NOT the equivalent of giving more money or increasing s

    Medical Billing - GU0 Record Fields 69 Through 72
    While it seems like we would never come to the end of our medical billing series on electronic billing using NSF 3.01 specifications and the GU0 record, we have finally come to the last few fields. In this installment, we introduct a new CMN field type with its own special rules for filling it out, as if things weren't complicated enough already. We pick up our review of the GU0 record with field number 69.Before we start our review of the field itself, we need to discuss the actual data type this field introduces. The previous fields for this CMN have either all been alpha numeric or numeric. This field is a percentage field. Where billers get into trouble with this field, is that it is a four position field. The reason for the extra position is because of the implied decimal point. Percentage fields are transmitted as whole numbers but if the percentage is not a whole percentage then the field is transmitted with what is called an implied decimal. For example, a percentage of 87.6
    Evidence uncovered by Faunal experts Redding and Lehner prove it...

    It was not slaves who built the great pyramids. It was gangs of motivated, dedicated, and well organized individuals who had a purpose...

    ...And over 4500 years later, when viewing the astonishing accomplishments of the great pyramid builders through modern Directive Communication psychology, we find patterns. And the pyramids themselves conceal a mysterious code that illuminates the force of superior leadership.

    The illuminating wealth of this systematic leadership proficiency was developed over centuries. It took hundreds of years to perfect, but only one dynasty to destroy.

    The first pyramids were built inside mountains or were crude structures that withered with time, the skill had not yet been developed to erect the timeless monuments which still stand today.

    Yet, as architects and planners came up with new ideas for better structures, the skill to implement these ideas had to be cultivated. And so it was.

    The foundations of Pyramid building was founded in skill

    Yet, as theses skills developed, stronger structures were built. But, they took a long time to construct and were not very significant. They had a good appearance, but lacked in function and durability. They had no where near the prominence of the great pyramids. They were mediocre.

    One of the more important Pyramid Failures can give an insight to organizational breakdown in a structural metaphor. This was the Pyramid at Meidum built for Pharaoh Seneferu. Today it lays in ruins and toppled blocks. This early attempt failed because of one simple factor that skilled stonework had not yet foreseen. Each of the carved stones were laid as individual blocks, with one piled on top of the other. These gave way to earthquakes and strong weather conditions over time and the structure fell apart.

    Since Skill was the foundation of progress, it needed to be further developed. So leaders and architects directed and supervised the development of the structures.

    It wasn't till later that the Egyptians learned that by slanting the stones inward toward the center of the structure that things changed. The structure supported itself.

    So the architects knew this must have been a sign from Amenhotep (the Egyptian god of architecture and construction) and it was revealed to them that skill was not enough. The teams of people who built these structures needed more, they needed to support each other and not work as a collection of individuals, but as a group with a purpose.

    The discovery that skill was not enough

    With skill, people were working as individuals. And as individuals, were primarily driven by personal motives, the payment they would receive, how much time they needed to work, how many days off they would get, what was going on at home while they were working. To develop the cohesive structure the Pyramid needed to be, they needed to develop a cohesive workforce first. They needed to develop the cohesive "Attitude"

    So the Pharaoh's planners and architects set out to cultivate this "Attitude" that was a message from the heavens.

    According to Lehner, Egyptian society maintained a Social order that required everybody, no matter what rank, to owe service to the people above them. This was known as "Bak".

    Today's employees owe service to their organization because they receive a salary. It doesn't guarantee they will do a good job. In the same light, "Bak" was only a means to recruit people for construction, not for the formation of a superior workforce with mind-set to create an edifice that will last thousands of years.

    Think about it, it's a project that's only used when your boss is dead. And then, as long as it's standing while you're still alive, it looks like you and your colleges have done a great job.

    So why put in the extra effort?

    A modern study at Stanford University took the most successful people in various vocations and made a startling discovery. Across 100 of the studied vocations, it seemed that most successful people in those professions attributed only about 20% of their success to skill. The study quoted "the primary reason for extraordinary success is due to Attitude, not skill". The top sales people recognized only 14% of their success was due to skill, the rest was attitude. The top structural engineers, in a very skill based profession, indicated that only 22% was skill, the rest was attitude.

    So how did the Egyptians cultivate the attitudes required to manifest the great pyramids?

    The secret lies in expectation and reciprocity.

    Bak was expected from everybody. The reward for Bak was that someone below you would give you back some Bak (and even the lowest ranks had "someone" below them at one point). Just like a job, you are expected to work and your reward is a paycheck. So when people started to feel they got something extra, more than was expected, their psychology changed. They WANTED to do a better job, they wanted to "Reciprocate" the extra value they were getting.

    There were the normal actions like defrayed taxes (there was no money system at the time) and extra free time for segments of the population that could not spend in their homes or farms due to the annual flooding of the Nile. But that wasn't enough.

    The leaders looked at the situation and came up with a solution - Food.

    Pharaoh deemed massive amounts of clover fed cattle to be cultivated for the purpose of feeding the workers the tastiest, finest beef to be found on the continent. Workers were fed like royalty.

    This served two purposes:

    1. It gave the workers a sense of importance and significance. They ate only the best and felt appreciated in the process

    2. It provided a superior source of protein to make the workers stronger which in turn provided better performance. And they also felt better about themselves and their increased ability

    In the context of today's organizations, this is NOT the equivalent of giving more money or increasing sa

    Defining Common Goals with Your Power Team
    Working with team members is sometimes not an easy task. If it were, then more people would be on Power Teams. The problem most teams run into is the fact that they have not defined any common goals. If you want to increase your business by fifty percent and the other team members only want ten percent, you have not taken on the right members. When you can align your goals, the group will function much better. You only need to define one goal at first and test it to make sure that everyone is on board. After you have completed at least one project together, you can add more goals. Do not get too carried away with setting goals as this is a loose arrangement and not a corporation. What ever you decide to do, spend a minimal amount of time setting the goals. Goals will make the difference between getting where you want to go and getting somewhere. Save your time to do the work and make customers happy. If you can meet with your team members over the phone in the space of ten minutes then
    gnificant. They had a good appearance, but lacked in function and durability. They had no where near the prominence of the great pyramids. They were mediocre.

    One of the more important Pyramid Failures can give an insight to organizational breakdown in a structural metaphor. This was the Pyramid at Meidum built for Pharaoh Seneferu. Today it lays in ruins and toppled blocks. This early attempt failed because of one simple factor that skilled stonework had not yet foreseen. Each of the carved stones were laid as individual blocks, with one piled on top of the other. These gave way to earthquakes and strong weather conditions over time and the structure fell apart.

    Since Skill was the foundation of progress, it needed to be further developed. So leaders and architects directed and supervised the development of the structures.

    It wasn't till later that the Egyptians learned that by slanting the stones inward toward the center of the structure that things changed. The structure supported itself.

    So the architects knew this must have been a sign from Amenhotep (the Egyptian god of architecture and construction) and it was revealed to them that skill was not enough. The teams of people who built these structures needed more, they needed to support each other and not work as a collection of individuals, but as a group with a purpose.

    The discovery that skill was not enough

    With skill, people were working as individuals. And as individuals, were primarily driven by personal motives, the payment they would receive, how much time they needed to work, how many days off they would get, what was going on at home while they were working. To develop the cohesive structure the Pyramid needed to be, they needed to develop a cohesive workforce first. They needed to develop the cohesive "Attitude"

    So the Pharaoh's planners and architects set out to cultivate this "Attitude" that was a message from the heavens.

    According to Lehner, Egyptian society maintained a Social order that required everybody, no matter what rank, to owe service to the people above them. This was known as "Bak".

    Today's employees owe service to their organization because they receive a salary. It doesn't guarantee they will do a good job. In the same light, "Bak" was only a means to recruit people for construction, not for the formation of a superior workforce with mind-set to create an edifice that will last thousands of years.

    Think about it, it's a project that's only used when your boss is dead. And then, as long as it's standing while you're still alive, it looks like you and your colleges have done a great job.

    So why put in the extra effort?

    A modern study at Stanford University took the most successful people in various vocations and made a startling discovery. Across 100 of the studied vocations, it seemed that most successful people in those professions attributed only about 20% of their success to skill. The study quoted "the primary reason for extraordinary success is due to Attitude, not skill". The top sales people recognized only 14% of their success was due to skill, the rest was attitude. The top structural engineers, in a very skill based profession, indicated that only 22% was skill, the rest was attitude.

    So how did the Egyptians cultivate the attitudes required to manifest the great pyramids?

    The secret lies in expectation and reciprocity.

    Bak was expected from everybody. The reward for Bak was that someone below you would give you back some Bak (and even the lowest ranks had "someone" below them at one point). Just like a job, you are expected to work and your reward is a paycheck. So when people started to feel they got something extra, more than was expected, their psychology changed. They WANTED to do a better job, they wanted to "Reciprocate" the extra value they were getting.

    There were the normal actions like defrayed taxes (there was no money system at the time) and extra free time for segments of the population that could not spend in their homes or farms due to the annual flooding of the Nile. But that wasn't enough.

    The leaders looked at the situation and came up with a solution - Food.

    Pharaoh deemed massive amounts of clover fed cattle to be cultivated for the purpose of feeding the workers the tastiest, finest beef to be found on the continent. Workers were fed like royalty.

    This served two purposes:

    1. It gave the workers a sense of importance and significance. They ate only the best and felt appreciated in the process

    2. It provided a superior source of protein to make the workers stronger which in turn provided better performance. And they also felt better about themselves and their increased ability

    In the context of today's organizations, this is NOT the equivalent of giving more money or increasing s

    Cashing In Your Business?
    Watch Out For The FinancingIts almost 9 PM and you've got just one more order to fill because you promised “Henry” you'd have his order ready for pick up first thing tomorrow, Henry's an old customer, a good friend and has a machine down and the part we stock will have him up and going again. But the nagging thought comes back again . . . . “after 27 years I don't need this anymore, I'm gonna sell it!”There are many different reasons why businesses are sold. But of all the reasons, the three most popular are retirement, burn out and major illness.When you own a business and have fought the battle over the years, the time does come when you're ready to cash in the business and turn it over to someone else. You've built your dream, watched it grow and it has taken good care of you. Finally you've talked to your family, your CPA and your attorney and decide to do it. You place your business on the market! About a year and a half later, after negotiating with two individual
    these structures needed more, they needed to support each other and not work as a collection of individuals, but as a group with a purpose.

    The discovery that skill was not enough

    With skill, people were working as individuals. And as individuals, were primarily driven by personal motives, the payment they would receive, how much time they needed to work, how many days off they would get, what was going on at home while they were working. To develop the cohesive structure the Pyramid needed to be, they needed to develop a cohesive workforce first. They needed to develop the cohesive "Attitude"

    So the Pharaoh's planners and architects set out to cultivate this "Attitude" that was a message from the heavens.

    According to Lehner, Egyptian society maintained a Social order that required everybody, no matter what rank, to owe service to the people above them. This was known as "Bak".

    Today's employees owe service to their organization because they receive a salary. It doesn't guarantee they will do a good job. In the same light, "Bak" was only a means to recruit people for construction, not for the formation of a superior workforce with mind-set to create an edifice that will last thousands of years.

    Think about it, it's a project that's only used when your boss is dead. And then, as long as it's standing while you're still alive, it looks like you and your colleges have done a great job.

    So why put in the extra effort?

    A modern study at Stanford University took the most successful people in various vocations and made a startling discovery. Across 100 of the studied vocations, it seemed that most successful people in those professions attributed only about 20% of their success to skill. The study quoted "the primary reason for extraordinary success is due to Attitude, not skill". The top sales people recognized only 14% of their success was due to skill, the rest was attitude. The top structural engineers, in a very skill based profession, indicated that only 22% was skill, the rest was attitude.

    So how did the Egyptians cultivate the attitudes required to manifest the great pyramids?

    The secret lies in expectation and reciprocity.

    Bak was expected from everybody. The reward for Bak was that someone below you would give you back some Bak (and even the lowest ranks had "someone" below them at one point). Just like a job, you are expected to work and your reward is a paycheck. So when people started to feel they got something extra, more than was expected, their psychology changed. They WANTED to do a better job, they wanted to "Reciprocate" the extra value they were getting.

    There were the normal actions like defrayed taxes (there was no money system at the time) and extra free time for segments of the population that could not spend in their homes or farms due to the annual flooding of the Nile. But that wasn't enough.

    The leaders looked at the situation and came up with a solution - Food.

    Pharaoh deemed massive amounts of clover fed cattle to be cultivated for the purpose of feeding the workers the tastiest, finest beef to be found on the continent. Workers were fed like royalty.

    This served two purposes:

    1. It gave the workers a sense of importance and significance. They ate only the best and felt appreciated in the process

    2. It provided a superior source of protein to make the workers stronger which in turn provided better performance. And they also felt better about themselves and their increased ability

    In the context of today's organizations, this is NOT the equivalent of giving more money or increasing s

    Think Property First For Commercial Real Estate Mortage
    Make sure the condition of the property you want to buy will survive market conditions before seeking a commercial real estate mortgage. When you go to purchase a new residence, a good lender does a thorough financial background check on the individual seeking to borrow money. On the other hand, when you go to apply for a commercial real estate mortgage, the lender’s greatest concern is the property. Some of the most important issues include your credit score. But that’s not enough. The lender wants to make sure the property is in pristine condition and will survive tumultuous market conditions.Research the commercial marketBefore deciding to seek a commercial real estate mortgage, scout the city or town and get a sense of the market conditions. Are there many “for rent” or “for sale” signs for multi-family units such as offices or apartments? Is the commercial property in a part of town that receives enough traffic flow or is it difficult to locate? Talk to professionals in the area
    thousands of years.

    Think about it, it's a project that's only used when your boss is dead. And then, as long as it's standing while you're still alive, it looks like you and your colleges have done a great job.

    So why put in the extra effort?

    A modern study at Stanford University took the most successful people in various vocations and made a startling discovery. Across 100 of the studied vocations, it seemed that most successful people in those professions attributed only about 20% of their success to skill. The study quoted "the primary reason for extraordinary success is due to Attitude, not skill". The top sales people recognized only 14% of their success was due to skill, the rest was attitude. The top structural engineers, in a very skill based profession, indicated that only 22% was skill, the rest was attitude.

    So how did the Egyptians cultivate the attitudes required to manifest the great pyramids?

    The secret lies in expectation and reciprocity.

    Bak was expected from everybody. The reward for Bak was that someone below you would give you back some Bak (and even the lowest ranks had "someone" below them at one point). Just like a job, you are expected to work and your reward is a paycheck. So when people started to feel they got something extra, more than was expected, their psychology changed. They WANTED to do a better job, they wanted to "Reciprocate" the extra value they were getting.

    There were the normal actions like defrayed taxes (there was no money system at the time) and extra free time for segments of the population that could not spend in their homes or farms due to the annual flooding of the Nile. But that wasn't enough.

    The leaders looked at the situation and came up with a solution - Food.

    Pharaoh deemed massive amounts of clover fed cattle to be cultivated for the purpose of feeding the workers the tastiest, finest beef to be found on the continent. Workers were fed like royalty.

    This served two purposes:

    1. It gave the workers a sense of importance and significance. They ate only the best and felt appreciated in the process

    2. It provided a superior source of protein to make the workers stronger which in turn provided better performance. And they also felt better about themselves and their increased ability

    In the context of today's organizations, this is NOT the equivalent of giving more money or increasing s

    Medical Billing - Barcoding
    For those of you who are involved in the medical billing industry and don't know what barcoding has to do with your job, hopefully, this installment on barcoding will give you just enough information to be informed and not so much as to confuse the stuffing out of you. Barcoding is kind of a behind the scenes process that ties in to your retail sales operation, if you have one.The medical industry has been shortchanged. No doubt about it. While we can walk into a supermarket and pick up just about any item and find a UPC, or Universal Product Code, the same can't be said about all medical items. Yes, there are many that do use the UPC code to stamp the item's description and price, but there are still many items, usually equipment items, that just don't have this luxury. Because of this, if a customer goes into your retail establishment and wants to get a walker, most likely the cashier will have to manually type the price into the system, which better be displayed somewhere on the wal
    reward is a paycheck. So when people started to feel they got something extra, more than was expected, their psychology changed. They WANTED to do a better job, they wanted to "Reciprocate" the extra value they were getting.

    There were the normal actions like defrayed taxes (there was no money system at the time) and extra free time for segments of the population that could not spend in their homes or farms due to the annual flooding of the Nile. But that wasn't enough.

    The leaders looked at the situation and came up with a solution - Food.

    Pharaoh deemed massive amounts of clover fed cattle to be cultivated for the purpose of feeding the workers the tastiest, finest beef to be found on the continent. Workers were fed like royalty.

    This served two purposes:

    1. It gave the workers a sense of importance and significance. They ate only the best and felt appreciated in the process

    2. It provided a superior source of protein to make the workers stronger which in turn provided better performance. And they also felt better about themselves and their increased ability

    In the context of today's organizations, this is NOT the equivalent of giving more money or increasing salary. Back then it was physical strength that created a "better man". Today it's the mental strength that is most precious. The opportunity for individuals to develop their talents and intellectual ability.

    What was superior beef in Ancient Egypt, is now Superior Training or Personal development in today's business environment.

    An important thing to consider: if the workers were feed the normal, not so tender beef, the effect wouldn't have been the same. Why? - because it WASN'T SPECIAL!

    So if management decides to engage average trainers to save money, they will actual be getting less psychological value for money. It is also essential to reinforce the extra value.

    For example a church in Singapore has risen to a parish of over 18,000 members within a reasonably short time partially because they often invite special preachers from other countries to came and speak. They are quite upfront that they pay these guests about S$20,000 for their contribution, and the turnouts are tremendous. But that's not all, more people get the message and act on it, and it grows the church at an exponential rate. If the workforce knows the lengths, efforts, and even expense the company goes through for the benefit of making them "Special" or "The Best", there will be a greater interest and achievement for those efforts.

    The result is an attitude that cultivates people working together as groups with a strong sense of self worth. Leaders do not need to direct or supervise; they need only to give guidance (usually in the form of questions).

    But...

    ...While this attitude was enough to build the smaller Pyramids (like that of King Sneferu), the largest, grandest, and the only of the Seven Wonders of the Ancient world still standing, with a height of 450 feet and 756 feet square: The Great Pyramid of Khufu, needed more than just a great attitude.

    Read more on PART 2

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