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    Jacob Fruitfield - Cool, Clean, and Local Hero
    Size matters. Or, at least, that is what the big players like to think. Here in Ireland, we have been more aware than most that size is relative. More than most too, we have taken sides when the little streets have hurled themselves against the great. Unlike the Swiss, we don't do neutral terribly well. Almost always, our sympathies are with the small player, the one who is outweighed and outgunned, and we take more than a little pleasure at the prospect of seeing the lumbering giant brought to earth with a crash. But such an outcome is by no means inevitable. The playing field is littered with the bodies of the diminutive and the gallant and for every David who stands triumphant over a fallen Goliath, there are dozens more who lie beaten and crushed in the wake of a rampaging giant.In the Irish context, Jacob Fruitfield is one of the big players. With sales projected to hit ?110 million in 2005, and a number of Ireland's best-known food brands on its books, the company enjoys an enviable position in the Irish market. Enter Goliath or a very close relative of his.
    to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

    Three Principles that Drive Expectations

    The three principles that should drive expectations are clarity, relevance, and simplicity.

    1. Clarity

    Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the met

    Dealing with Workplace Disappointment
    Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the channel is causing the level of disappointment to rise right through the ceiling.What happens when disappointment takes over? This is a huge problem for business leaders in the small business world. When it is a small issue and not tackled in the early stages can grow to become a over powering concern which can lead to mental health issues like depression and other an overall feelings of “why bother”.Many owners of small business consulting firms when they hit the stage where workplace disappointment is no longer a small weekly challenge often have feelings of personal guilt that they are the source of the problem, questioning themselves, “is it me?” or “what have I done to warrant this disappointment?” and other common question is “Are my expectations to
    Introduction

    There were two incidents, which inspired me to write this write-up, “When Expectations are not clear”. Sometime back, I had this interaction with a CEO of one of the most famous company in Bangalore, in his words, “it is impossible to give clear-cut job responsibilities and job specifications to an employee”. Second incident was an e-mail from one of my friend from Noida, stating, “Sanjeev, I expected a lot from you but you failed”. Well, having expectations are important and equally important is to communicate it properly.

    Why Expectations?

    Before I start expecting anything from others, I must be clear as what I am expecting from myself. Those, who have no expectations from themselves, have no right to expect anything from others. So, just ask your self:

    - What are your expectations from yourself?

    - Where do you see yourself in next 5-7 yrs?

    - How you wish to be remembered by your family members, your friends, your sub-ordinates and your colleagues?

    Expectations in Relations

    Imagine, if you don’t know, what are the expectations of:

    - Your parents
    - Your Children
    - Your gurus/teachers/faculties
    - Your Students
    - Your Spouse

    Your Friends, family members and people around you Don’t presume things? Don’t think that everybody knows everything? If there are no expectations, there will be no challenge, no passion, no motivation, nothing. That is where, I mentioned, that “Silence is a crime”

    Expectations in Profession/work-place

    - How often do you appraise your employees/team-members?
    - What are your expectations from your employees/team-members?
    - What are the parameters to measure their performance?
    - Have you communicated to them?
    - What will be the consequences, if they fail?
    - What will be the rewards, if they exceed the expected level?

    If you are not having any expectations, how you are going to appraise, your employees? Yes, you are going to be biased, because you don’t have set standards. The role of a CEO, HR Manager is like a director of a movie; choreographer of a stage show, where there is a defined role for each character, each participant.

    Setting expectations initiates the process. Managers need to sit down with each employee and clearly define what's expected of them. Management consultant, Kenneth Philips, states that when expectations are not clear, employees may not be in sync with their job's current demands and priorities. Setting expectations is not a once and done activity. Jobs change.

    Priorities change. Resources change. Managers need to revise and set new expectations throughout the year. Setting expectations revolves around the following three areas:

    1. Key job responsibilities
    2. Performance factors and standards
    3. Goals

    Why is a setting expectation important? Quite simply, this process can be the cornerstone of improving the motivational climate within your sphere of responsibility. If your employees know what is expected of them, it allows them to focus on results and to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

    Three Principles that Drive Expectations

    The three principles that should drive expectations are clarity, relevance, and simplicity.

    1. Clarity

    Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the meth

    How To Stand Out at Your Next Trade Show: Engage All The Senses
    In the hyper competitive world of trade shows trying to stand out from the crowd can be quite challenging. It seems that everyone has a nice display, great graphics, brochures and the typical ball point pen or koozie with logo which makes it difficult to be different. Below are a few strategies that can be used to create that unique experience and leave lasting impressions.At a typical trade show your eyes and ears are pretty much being taken care of, but what about the sense of smell, touch and taste? Here are a few strategies that can help engage all the other senses.Smell - Smells can create quite an emotional response in most individuals. In fact, you probably have a fond memory attached to the smell of your grandmothers freshly baked cookies or the smell of wood in your fathers workshop. For example, every time I smell gasoline I think of working at my grandfathers gas station as a child in the summer. ScentAir, based in Charlotte, NC, offers scent delivery systems that are normally used in retail, medic
    t ask your self:

    - What are your expectations from yourself?

    - Where do you see yourself in next 5-7 yrs?

    - How you wish to be remembered by your family members, your friends, your sub-ordinates and your colleagues?

    Expectations in Relations

    Imagine, if you don’t know, what are the expectations of:

    - Your parents
    - Your Children
    - Your gurus/teachers/faculties
    - Your Students
    - Your Spouse

    Your Friends, family members and people around you Don’t presume things? Don’t think that everybody knows everything? If there are no expectations, there will be no challenge, no passion, no motivation, nothing. That is where, I mentioned, that “Silence is a crime”

    Expectations in Profession/work-place

    - How often do you appraise your employees/team-members?
    - What are your expectations from your employees/team-members?
    - What are the parameters to measure their performance?
    - Have you communicated to them?
    - What will be the consequences, if they fail?
    - What will be the rewards, if they exceed the expected level?

    If you are not having any expectations, how you are going to appraise, your employees? Yes, you are going to be biased, because you don’t have set standards. The role of a CEO, HR Manager is like a director of a movie; choreographer of a stage show, where there is a defined role for each character, each participant.

    Setting expectations initiates the process. Managers need to sit down with each employee and clearly define what's expected of them. Management consultant, Kenneth Philips, states that when expectations are not clear, employees may not be in sync with their job's current demands and priorities. Setting expectations is not a once and done activity. Jobs change.

    Priorities change. Resources change. Managers need to revise and set new expectations throughout the year. Setting expectations revolves around the following three areas:

    1. Key job responsibilities
    2. Performance factors and standards
    3. Goals

    Why is a setting expectation important? Quite simply, this process can be the cornerstone of improving the motivational climate within your sphere of responsibility. If your employees know what is expected of them, it allows them to focus on results and to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

    Three Principles that Drive Expectations

    The three principles that should drive expectations are clarity, relevance, and simplicity.

    1. Clarity

    Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the met

    The Need For Project Management
    First, all projects must have a goal. What needs accomplished? Building a deck? Restoring a car? Planning a company move? Without a clear goal you cannot expect a successful outcome.Sponsor To begin, the project must have a sponsor. Someone or some group that wants something completed. The sponsor will help procure necessary resources and the support needed to complete the project.Manager Someone responsible for completing the project needs to be identified. This person may be the sponsor or it may be someone hired specifically to complete the goal. He will be the project manager. The project manager’s role will be to plan the project, ensure the project stays on track, and ultimately accomplish what the sponsor wants.Planning The project manager should begin by understanding what the sponsor wants. Does the sponsor have a time window to meet? The project manager can then begin the task of sorting through what resources are available and what resources are needed.Next will be the task of planning the p
    en do you appraise your employees/team-members?
    - What are your expectations from your employees/team-members?
    - What are the parameters to measure their performance?
    - Have you communicated to them?
    - What will be the consequences, if they fail?
    - What will be the rewards, if they exceed the expected level?

    If you are not having any expectations, how you are going to appraise, your employees? Yes, you are going to be biased, because you don’t have set standards. The role of a CEO, HR Manager is like a director of a movie; choreographer of a stage show, where there is a defined role for each character, each participant.

    Setting expectations initiates the process. Managers need to sit down with each employee and clearly define what's expected of them. Management consultant, Kenneth Philips, states that when expectations are not clear, employees may not be in sync with their job's current demands and priorities. Setting expectations is not a once and done activity. Jobs change.

    Priorities change. Resources change. Managers need to revise and set new expectations throughout the year. Setting expectations revolves around the following three areas:

    1. Key job responsibilities
    2. Performance factors and standards
    3. Goals

    Why is a setting expectation important? Quite simply, this process can be the cornerstone of improving the motivational climate within your sphere of responsibility. If your employees know what is expected of them, it allows them to focus on results and to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

    Three Principles that Drive Expectations

    The three principles that should drive expectations are clarity, relevance, and simplicity.

    1. Clarity

    Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the met

    Retractable Banner Stands Is Most Sought After Method Of Promotion
    If a business has progressed in the market, then it needs some strategy to promote itself. It is basic aim of every business to make itself popular among the users. For this, the business considers various procedures that can make him extremely popular among the audience. One such method is retractable banner stands what is meant to solve the business purpose. It is one of the popular types of banner stands that employs a superb medium for the purpose of promotion. It is one of the simplest and effective medium to publicize your products or services or any other thing that you want. It reflects your ideas and views through which your business purpose gets solved. Undeniably, every business needs publicity to grow and accomplish big success. So retractable banner stands is one of the highly advanced and one of the sought medium to market your products.Today, you can observe that advertising media has gone through enormous changes with the use of latest technology. Everything is influenced by technology and it is this that has brought modernization in the advertising media
    's expected of them. Management consultant, Kenneth Philips, states that when expectations are not clear, employees may not be in sync with their job's current demands and priorities. Setting expectations is not a once and done activity. Jobs change.

    Priorities change. Resources change. Managers need to revise and set new expectations throughout the year. Setting expectations revolves around the following three areas:

    1. Key job responsibilities
    2. Performance factors and standards
    3. Goals

    Why is a setting expectation important? Quite simply, this process can be the cornerstone of improving the motivational climate within your sphere of responsibility. If your employees know what is expected of them, it allows them to focus on results and to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

    Three Principles that Drive Expectations

    The three principles that should drive expectations are clarity, relevance, and simplicity.

    1. Clarity

    Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the met

    Cheap To Keep
    You've heard it all before when it comes to stats about customer retention. Acquiring a customer costs five to 10 times more than retaining one. Repeat customers spend, on average, 67 percent more. After 10 purchases a customer has referred as many as seven other people.So, if your focus is on acquiring new customers instead of keeping the ones you have, you are off the mark. Here is a brief overview on how to retain customers.- Ask. New York Mayor Ed Koch was famous for asking "How am I doing? He always knew where he stood, even if he wasn't always happy about the answer. So, survey your customers about their likes and dislikes. Then, follow through with the information you receive.- Profile. Learn as much as you can about your customers and then do something with that information to show them that you value them. Find out what makes a "best" customer and then put programs in place to move more of your customers into this category.- Reward. Humans like to be treated as if they are special, and they will return to businesses where they have had these
    to monitor themselves against the set standards. Environments in which expectations are not clear, or change from week to week, seldom create high-performing work groups.

    Three Principles that Drive Expectations

    The three principles that should drive expectations are clarity, relevance, and simplicity.

    1. Clarity

    Expectations should focus on outcomes, not activities. In other words, you achieve clarity when you identify the expected results rather than the method for achieving them. Managers often make the mistake of attempting to direct the process that an employee will use rather than being clear about results. The advantage of identifying the outcome is that you, the manager, focus only on the goal; after all, the employee will develop the method for achieving the desired results.

    Defining the objective often requires some thought on the part of the manager because it is easy to fall into the "activities trap." While developing a strategic plan for a department or division is a worthy activity, it does not represent an outcome. In the activities trap, developing a plan is the goal, rather than increasing your market share.

    2. Relevance

    The principle of relevance helps define the "why" of the assignment. If your employees have a full understanding of the project's importance, they can make adjustments as unanticipated factors crop up within the process. They probably also will be more committed to the result because they can see more easily how it fits into the big picture and how their efforts impact the company.

    This understanding typically is accomplished through dialogue between the manager and subordinate, which allows for a more thorough review of the situation and for feedback and discussion. This process builds good will with the employee and sets the stage for additional responsibilities.

    3. Simplicity.

    Simplicity creates a sense of grounding for employees as they endeavor to carry out assignments. If managers identify the work in simple, straightforward terms, employees will find it much easier to follow through on managers' wishes. To accomplish this, a manager must identify the key message in a fashion that the employee can embrace.

    Now What?

    After setting expectations, the manager should maintain a level of discipline and consistency that can be applied in all situations. The next steps involve monitoring, providing feedback, and, finally, either rewards or consequences depending on the level of achievement. This four-step model can be applied in most managerial situations that involve goal achievement.

    1. Monitoring

    Monitoring is the follow-up that the manager provides after expectations have been set. It can take many forms, from a formal status-review meeting to a casual conversation in the hallway.

    Regardless of the form, monitoring is the component that indicates that the project or assignment is important to you as a manager and that you are keenly interested in its outcome. It enables you to assess the progress and assist if unexpected roadblocks emerge.

    2. Feedback

    Feedback is the process of coaching subordinates as they complete their goals.

    During this time it is important to focus on progress, any additional resources that may be required to meet the timeline, and the subordinate's view of the project. It is key to allow employees to debrief their experience during this phase. As the manager, you will be in a better position to evaluate not only their progress on this project, but also what future assignments they may be able to undertake.

    3. Rewards and Consequences

    The reward or consequences phase involves either positive or negative reinforcement, depending on the outcome and the process.

    Certainly, you want to reward a positive outcome. Rewards can take a number of forms, but

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