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Write You - Russ Dalbey - Eight Tips for Building a Successful Cash Flow Business
Medical Billing - Hiring A Staff ich note deal is the priority for you (i.e., the one that you feel has the best odds for success).If you're in the medical billing business, or plan to get into it, one of the most important things you're going to have to do is hire a staff of billers. This may sound easy but it is far from it. In this installment, we're going to cover some basic things that you're going to want to look for when hiring a billing staff.The first thing you want to look for, probably above all else is somebody who has knowledge of the industry. The reason for this is because the medical billing industry is filled with rules and regulations. Medicare regulations alone are enough to make your hair stand on end. The last thing you want is for a biller to have to look up every single regulation before sending out a bill. They need to have a solid command of the rules of the industry or productivity is going to suffer greatly.The next thing you're going to want is somebody who has excellent typing skills. Sad as it is, most of medical billing comes down to typing and a lot of it. The person will have to type up order pages, patient accounts and a number of other items. Plus, they will be doing this all day. It is critical that they are able to get a certain amount of claims out or the company will not be as profitable as it could be.The next thing you want to look for in a medical billing person is somebody who is technical to some degree. The reason for this is that most billing today is done by computer and many claims are no longer printed on HCFA 1500 forms but instead sent electronically. If the person you hire is not familiar with modems and things of a technical nature, they are going to have a hard time doing their job in today's environment.The next think you want to look for in a medical billing person is somebody who is trustworthy. The medical billing world deals with a lot of information that is private. Your biller is going to be seeing information such as patient files that is for nobody's eyes. They are going to have to be able to see all of these things on a daily basis and keep their mouth shut about it.Finally, you want to find somebody with a great attention to detail. Medical billing is one of the most complex things you can do. Aside from all the regulations and forms, there are things like enteral billing and parental billing where they are going to have to understand feeding methods and conversions. For oxygen billing, they're going to have to know how to calculate oxygen units. They will need to be able to tell when a claim just doesn't look right. For example, if oxygen unit Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a The Tortoise and the Hare Model for Successful Small Business Start Ups The note business is truly an amazing market.My mother used to affectionately refer to me as a turtle because at swim lessons, while the other kids eagerly jumped right into the pool ready to start, I stood near the edge, waiting. I wasn't afraid of the water. Rather, I was taking time to prepare for the event. Then, when I was good and ready, I jumped right in and swam.Thus began my relationship with the fable "The Tortoise and the Hare" found in the much beloved bedside collection The Fables of Aesop. "The Tortoise and the Hare" is perfect for illustrating sound start up practices.Aesop's The Tortoise and the HareOnce upon a time, there was a hare who, boasting that he could run faster than anyone else, was forever teasing tortoise about his slowness. Then one day, the irate tortoise accepted the challenge when the hare boasted that "there was no one in the world who could beat him in a race."The next day the race began, and the hare yawned sleepily as the meek tortoise trudged slowly off. When the hare saw how painfully slow his rival was, he decided, half-asleep on his feet, to have breakfast and a quick nap. "Take your time!" he said. "I'll have forty winks and catch up with you in a minute."The sun started to sink below the horizon. The tortoise, who had been plodding towards the winning post since morning, was less than a yard away from the finish when the hare awoke with a jolt. Away he dashed! Though he leapt and bounded with great effort and speed toward the finish line, he was too late. The tortoise had beaten him. Tired and in disgrace, he slumped down beside the tortoise who said, with a knowing smile, "Slowly does it every time!"The Tortoise and the Hare Start Up ModelFrom the very start of this fable, it seems absurd that the slow, prodigious tortoise would even consider pitting himself against the swift and built-for-speed hare. Though everyone can appreciate the tortoise's desire to quiet the hare's bragging and silence his teasing, to the tortoise, the race was never about speed or silencing a bully. It was about following through on his word. It was walking the talk, doing what he said he would do--something the hare never saw coming. The tortoise was all about the long game while the hare was about the short. Both approaches are important for a successful small business start up.The Tortoise SpeaksDo you have an overall plan for start up success and becoming a leader in your industry?• Do you have a viable niche market? • Do you have a purple cow product/service?< As with any business, there is a learning curve involved with consistently making the largest profits possible with the smallest amount of effort. So, to ensure that you close the most deals possible, follow these eight simple guidelines: Tip #1: Build relationships, not one-time deals. Regardless of whether you are a full-time note broker or just working with notes part-time, conduct business to ensure that every transaction ends on a positive note. While it is true that there are billions of dollars in cash flow notes in North America, the actual network of finders, brokers and investors who work in the secondary finance market is fairly well-connected and tight-knit. If you plan on being in the business for longer than a few months, you want to build a reputation as a knowledgeable, efficient and honorable businessperson. The odds of you conducting repeat business with a past contact are good if you leave a good impression in the minds of the note holder, co-finder, or investor – even if the deal falls through and does not close. Word that you take care of business and treat people as you would want to be treated will spread fast. The only message that will travel faster is the grumbling of dissatisfied customers. The impression that will radiate throughout the note community about you is ultimately up to you. The heart of the note business is not really numbers and dollar signs. It’s people working with other people to find a workable solution to a problem. The human and personable service you provide is a large part of what will make others in the note business remember your name, keep your business card, and call you FIRST the next time they need help with liquidating a note. Tip #2: Follow through to maximize your note deals. Don’t make the mistake of assuming that “following up” or calling people back after you haven’t heard from them in a week or so will be construed as being too eager or annoying. Most note deals are not closed on the first attempt. And the vast majority of them do not get sold to the first offer, or even the highest bidder. The importance of following up has been clearly illustrated by the National Sales Executive Association (NSEA), a trade organization for professional salesmen. Their remarkable statistics demonstrate that vast majority of deals are closed from the 5th through the 12th contact! Here is the data compiled from research by the NSEA: 2% of sales are made on the 1st contact 3% of sales are made on the 2nd contact 5% of sales are made on the 3rd contact 10% of sales are made on the 4th contact 80% of sales are made on the 5th -12th contact Even more compelling – 95% of your competition will drop a prospect after the third try. Notice that the figures above show that putting out 25% more effort than your competition (by making the fourth contact) will typically improve your sales by 100%! Also, specific to the note business – you may often hear from a prospect, “Sorry, the note is already sold.” Keep in mind that different people have different interpretations of the term "sold." Unless the note holder and finder(s) have actually received their payments and all the paperwork is signed and filed, the deal is still in limbo. So if you’re told “sorry, the note’s already sold” you should always respond – “Well, congratulations! I’m sure you’re glad the sales process is over and that you're happy to have received your check. Do you mind me asking how much you got, so I can get a feel for the market value of a note like yours in the future?" If they end up telling you they haven’t actually gotten the check yet, BINGO! The note isn’t sold yet. Now find out if the seller has signed a commitment letter with an investor yet to sell their note. If you are told they haven’t even done that yet, then you are still able to make an offer. Always take another 30 seconds to inquire a little deeper and make sure the deal is really gone. Don’t give up the second you hear “the note is sold.” Even a seller who has verbally promised an investor that they are going with their offer can change their mind and go with a different investor if they haven't signed a COMMITMENT LETTER yet. So always ask if they've done this. If not, tell them that you might be able to bring them an offer that gives them $500-1000 more – if they can give you a day or so to work up a competitive offer. Wouldn't you be willing to wait a day for that much more money? Even if you're told they HAVE signed a commitment letter, you can mark your calendar to call this contact again in about 3-4 weeks. Just inquire again if they have a note for sale, as if you've never talked to them before. If the note deal hasn't closed by then, most likely there's been a problem with the previous deal, and the note holder will be open to getting new offers to buy again. Tip #3: Don’t neglect your local market. Even if you live in a rural area, you can typically develop more than enough referral business in your own backyard. In a well-developed residential community or urban environment, your “hometown” market may not need to be any bigger than the county you live in. In more rural areas, you may need to add a few surrounding counties to your target. But, just a few radio stations or publications generally cover a sparsely populated region, so the amount of advertising you will find necessary should not be excessive. Generally speaking, people tend to respond better to local businesspersons. Remember what was stated in tip #1 – you’re building relationships with people, not just conducting business. Local dialect and common knowledge of local areas or customs can go a long way to warming up your client and helping them to drop their guard and start treating you like a person, not an adversary. Take advantage of that intrinsic benefit by conducting effective marketing locally first. You may find that doing local marketing can be less expensive and ultimately increase your Return On Investment as well (look at Tip #8 below). The important thing is to always make a concerted effort to contact as many of your hometown targets as soon as possible. Tip #4: Call, don’t email. Email has become an incredible tool for efficient and low-cost communication. Effective communication is a key aspect of any business, but especially the note business. Because of the ability to work on deals long distance, you’ll often work on deals with people you’ve never met in person or seen face to face. After all, as long as you can send faxes, mail documents, type emails, or talk on the phone, you can close note deals with people far away! As a note finder, you are not a salesperson. You’re simply looking for people that already want what you offer – the ability to trade money later for money now. If the note holder doesn’t want to sell, you shouldn’t waste a lot of time trying to convince them otherwise. Still, you need to “sell” yourself – your abilities, your knowledge about notes, the accuracy of your market assessment, and certainly your honesty and your character. Because of the fact that the other party may never actually see you in person, it is that much more important that you develop a relationship where both of you are comfortable with the other. Always strive to establish a real “connection” with the other party, despite the distance. When given a choice, make an effort to interact with prospective note sellers, finders, or other contacts by phone rather than e-mail. This is especially true if it’s your first time “meeting.” Calling your contacts on the phone generally gives you much better results than e-mail, for four reasons: 1. You’ll be able to develop a sense of trust and rapport between yourself and the contact much more effectively on the phone. 2. Any key questions asked via e-mail are more likely to go unanswered, glossed over or even ignored completely. 3. You can more effectively communicate a sense of excitement, urgency, positivity, or anything else you want to convey through your voice inflections, volume, and tone. 4. On the phone, you will have much better control of the situation, especially if you’re trying to get more information, or negotiate a note deal. When you’re ready to close a deal, issues of control during communication are even more important. Making an offer to buy a note via e-mail is not recommended. If you’ve been working with a client that prefers email communication, you can certainly email them and tell them you have an offer ready for them, but you need to talk to them for a few minutes to go over the details. If the note holder truly wants to sell, is should not be too much to ask for them to talk to you for a while, regarding the LARGE AMOUNT OF MONEY you are ready to offer them. On the phone, after you make an offer, you might hear "well, that offer is not high enough" or "I'll think about it and get back to you," or maybe even dead silence. In all of these situations, you have recourse. You can ask: "What is the price you're seeking that would convince you to sign a commitment letter with me to sell the note immediately?" or - "OK, but I can only honor this offer for about 24 hours. Can I ask what is keeping you from making your decision today?" E-mail doesn't give you the ability to immediately respond to the seller’s statements or thoughts. In fact, it puts you at a disadvantage, because waiting for an answer to your e-mail puts you on the seller’s schedule as you wait for a reply. On the phone, you have the opportunity to STAY IN CONTROL and maximize your odds of closing the deal. Tip #5: Be open to any type of cash flow that you could profit from. The cash flow market is a lot bigger than simply notes secured by conventional Single Family Residence (SFR) and private residential homes. While the residential seller-financed note market is already estimated to be an over $91 billion industry – with nearly $3 billion of new notes created annually – there are even more opportunities for unbelievable profits for note finders and investors out there. By allowing yourself to take a crack at notes on manufactured housing, commercial and multi-unit rental properties, and manufactured homes in parks and on private lots, you will literally expand your potential for profits two or three-fold. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a Accounting - A Practical Definition you got, so I can get a feel for the market value of a note like yours in the future?"What is accounting?A simple definition is the recording of financial or money transactions. Not all transactions need to be recorded. Mostly, only business transactions are recorded, personal transactions are rarely recorded by individuals.For example, you purchase a book for $10. You give the book seller $10; you receive the book & a receipt for $10. More often than not you throw the receipt away; you only want to read the book. The book seller however is operating a business so the transaction will be recorded.The book seller will record the $10 as a cash sale and at the end of the day will total all of the book cash sales. That is easy, count the money in the till less the float amount at the start of the day and you have the total sales for the day. The book seller now has a problem, how many books were sold, what books were sold and was there a profit for the day?Does it matter? It does if the book seller wishes to continue the business. This is where the accounting system or process begins to be a little more complicated.The book seller now has to figure out a few things. How many books were sold is relatively easy, 45 transactions for the day so 45 books sold today. All at $10, unlikely, so the book seller needs an accounting system to record or show this information. This accounting system should show what books were sold, at what price and how many were sold.The book seller needs this information because tomorrow there will be more sales. If there were 10 books titled "Book 1" today and four were sold then tomorrow there will only be six on the shelf. If four more are sold tomorrow, there will be two left for the day after tomorrow. If customers come into the book shop to buy "Book 1" and it is not available they will go somewhere else to get it.It may take a week to receive more books after an order is made.So the accounting system must show the book seller when more books need to be ordered not just how many were sold and at what price. In the example "Book 1" the book seller will need more books arriving tomorrow or early the day after so no book sale is lost. The new book order would have needed to be made a week ago for there to be no loss of book sales.How much did the book seller pay for the books? That information also needs to be available to show whether a profit is being made. The simple transaction of one $10 sale is not so simple for the book seller.Accounting is far more than the simple recording of a financial transaction. If they end up telling you they haven’t actually gotten the check yet, BINGO! The note isn’t sold yet. Now find out if the seller has signed a commitment letter with an investor yet to sell their note. If you are told they haven’t even done that yet, then you are still able to make an offer. Always take another 30 seconds to inquire a little deeper and make sure the deal is really gone. Don’t give up the second you hear “the note is sold.” Even a seller who has verbally promised an investor that they are going with their offer can change their mind and go with a different investor if they haven't signed a COMMITMENT LETTER yet. So always ask if they've done this. If not, tell them that you might be able to bring them an offer that gives them $500-1000 more – if they can give you a day or so to work up a competitive offer. Wouldn't you be willing to wait a day for that much more money? Even if you're told they HAVE signed a commitment letter, you can mark your calendar to call this contact again in about 3-4 weeks. Just inquire again if they have a note for sale, as if you've never talked to them before. If the note deal hasn't closed by then, most likely there's been a problem with the previous deal, and the note holder will be open to getting new offers to buy again. Tip #3: Don’t neglect your local market. Even if you live in a rural area, you can typically develop more than enough referral business in your own backyard. In a well-developed residential community or urban environment, your “hometown” market may not need to be any bigger than the county you live in. In more rural areas, you may need to add a few surrounding counties to your target. But, just a few radio stations or publications generally cover a sparsely populated region, so the amount of advertising you will find necessary should not be excessive. Generally speaking, people tend to respond better to local businesspersons. Remember what was stated in tip #1 – you’re building relationships with people, not just conducting business. Local dialect and common knowledge of local areas or customs can go a long way to warming up your client and helping them to drop their guard and start treating you like a person, not an adversary. Take advantage of that intrinsic benefit by conducting effective marketing locally first. You may find that doing local marketing can be less expensive and ultimately increase your Return On Investment as well (look at Tip #8 below). The important thing is to always make a concerted effort to contact as many of your hometown targets as soon as possible. Tip #4: Call, don’t email. Email has become an incredible tool for efficient and low-cost communication. Effective communication is a key aspect of any business, but especially the note business. Because of the ability to work on deals long distance, you’ll often work on deals with people you’ve never met in person or seen face to face. After all, as long as you can send faxes, mail documents, type emails, or talk on the phone, you can close note deals with people far away! As a note finder, you are not a salesperson. You’re simply looking for people that already want what you offer – the ability to trade money later for money now. If the note holder doesn’t want to sell, you shouldn’t waste a lot of time trying to convince them otherwise. Still, you need to “sell” yourself – your abilities, your knowledge about notes, the accuracy of your market assessment, and certainly your honesty and your character. Because of the fact that the other party may never actually see you in person, it is that much more important that you develop a relationship where both of you are comfortable with the other. Always strive to establish a real “connection” with the other party, despite the distance. When given a choice, make an effort to interact with prospective note sellers, finders, or other contacts by phone rather than e-mail. This is especially true if it’s your first time “meeting.” Calling your contacts on the phone generally gives you much better results than e-mail, for four reasons: 1. You’ll be able to develop a sense of trust and rapport between yourself and the contact much more effectively on the phone. 2. Any key questions asked via e-mail are more likely to go unanswered, glossed over or even ignored completely. 3. You can more effectively communicate a sense of excitement, urgency, positivity, or anything else you want to convey through your voice inflections, volume, and tone. 4. On the phone, you will have much better control of the situation, especially if you’re trying to get more information, or negotiate a note deal. When you’re ready to close a deal, issues of control during communication are even more important. Making an offer to buy a note via e-mail is not recommended. If you’ve been working with a client that prefers email communication, you can certainly email them and tell them you have an offer ready for them, but you need to talk to them for a few minutes to go over the details. If the note holder truly wants to sell, is should not be too much to ask for them to talk to you for a while, regarding the LARGE AMOUNT OF MONEY you are ready to offer them. On the phone, after you make an offer, you might hear "well, that offer is not high enough" or "I'll think about it and get back to you," or maybe even dead silence. In all of these situations, you have recourse. You can ask: "What is the price you're seeking that would convince you to sign a commitment letter with me to sell the note immediately?" or - "OK, but I can only honor this offer for about 24 hours. Can I ask what is keeping you from making your decision today?" E-mail doesn't give you the ability to immediately respond to the seller’s statements or thoughts. In fact, it puts you at a disadvantage, because waiting for an answer to your e-mail puts you on the seller’s schedule as you wait for a reply. On the phone, you have the opportunity to STAY IN CONTROL and maximize your odds of closing the deal. Tip #5: Be open to any type of cash flow that you could profit from. The cash flow market is a lot bigger than simply notes secured by conventional Single Family Residence (SFR) and private residential homes. While the residential seller-financed note market is already estimated to be an over $91 billion industry – with nearly $3 billion of new notes created annually – there are even more opportunities for unbelievable profits for note finders and investors out there. By allowing yourself to take a crack at notes on manufactured housing, commercial and multi-unit rental properties, and manufactured homes in parks and on private lots, you will literally expand your potential for profits two or three-fold. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a Diamond Engagement Rings - So Many Beautiful Choices nt, and certainly your honesty and your character. Because of the fact that the other party may never actually see you in person, it is that much more important that you develop a relationship where both of you are comfortable with the other.Diamond engagement rings are proudly and traditionally worn by a bride-to-be as a powerful symbol that she is "taken" and will soon be married to her true love. The ring is viewed as an indication of love, faith, fidelity, celebration, and the wealth of the groom. By placing the ring on his soon-to-be-wife, the groom gives the world an outward demonstration that he not only loves his bride, but also can afford to marry her and take her from her father's care. Diamond engagement rings, with their perfect clarity and indestructible nature, have come to symbolize the purity and eternal commitment between a man and his wife.Diamonds are relatively new as gemstones for engagement rings, the result of some very clever marketing by the diamond trade industry about 150 years ago. Other precious gemstones like sapphires, rubies, pearls and emeralds served as symbols of an engagement to be married in many countries, especially among royalty. Today, diamond engagement rings dominate the bridal jewelry industry.Variations among Diamond Engagement RingsCurrent bridal fashion favors a solitaire diamond engagement ring set in a band of yellow or white gold, sterling silver, or platinum. However, there are limitless rings for you to choose from, or have custom-designed. The cut of the diamond may catch your eye; Princess cut, Tiffany cut, Cartier cut, Square cut, Pear cut, Teardrop cut, Bezel cut, or Round cut – all are stunning and irresistible. The gorgeous Trilogy ring with its three equal-sized diamonds is said to represent the past, the present, and the future.The clarity of the diamond engagement ring is important to many brides. Clear white diamonds of SI-1 or SI-2 have no carbon specks or flaws. Most diamond engagement rings must pass rigorous tests by the Gemologist International Association to be declared IF-VS2 clarity, and are considered to be either Ideal or Premium cut. Alternatively, some buyers actually prefer to have a carbon speck deeply embedded in their diamond as a reminder that the diamond is a creation of nature, formed from the blackest carbon into a thing of timeless beauty.While we generally consider diamonds as being clear, in fact diamonds come in many colors such as yellow, blue, or pink. Gemologists say that some of the most exquisite natural diamond colors are found in canary yellow diamond engagement rings. Colored diamonds are always the subject of delighted comments from buyers and friends of the bride who see these rings as unique and very meaningful.An increasing Always strive to establish a real “connection” with the other party, despite the distance. When given a choice, make an effort to interact with prospective note sellers, finders, or other contacts by phone rather than e-mail. This is especially true if it’s your first time “meeting.” Calling your contacts on the phone generally gives you much better results than e-mail, for four reasons: 1. You’ll be able to develop a sense of trust and rapport between yourself and the contact much more effectively on the phone. 2. Any key questions asked via e-mail are more likely to go unanswered, glossed over or even ignored completely. 3. You can more effectively communicate a sense of excitement, urgency, positivity, or anything else you want to convey through your voice inflections, volume, and tone. 4. On the phone, you will have much better control of the situation, especially if you’re trying to get more information, or negotiate a note deal. When you’re ready to close a deal, issues of control during communication are even more important. Making an offer to buy a note via e-mail is not recommended. If you’ve been working with a client that prefers email communication, you can certainly email them and tell them you have an offer ready for them, but you need to talk to them for a few minutes to go over the details. If the note holder truly wants to sell, is should not be too much to ask for them to talk to you for a while, regarding the LARGE AMOUNT OF MONEY you are ready to offer them. On the phone, after you make an offer, you might hear "well, that offer is not high enough" or "I'll think about it and get back to you," or maybe even dead silence. In all of these situations, you have recourse. You can ask: "What is the price you're seeking that would convince you to sign a commitment letter with me to sell the note immediately?" or - "OK, but I can only honor this offer for about 24 hours. Can I ask what is keeping you from making your decision today?" E-mail doesn't give you the ability to immediately respond to the seller’s statements or thoughts. In fact, it puts you at a disadvantage, because waiting for an answer to your e-mail puts you on the seller’s schedule as you wait for a reply. On the phone, you have the opportunity to STAY IN CONTROL and maximize your odds of closing the deal. Tip #5: Be open to any type of cash flow that you could profit from. The cash flow market is a lot bigger than simply notes secured by conventional Single Family Residence (SFR) and private residential homes. While the residential seller-financed note market is already estimated to be an over $91 billion industry – with nearly $3 billion of new notes created annually – there are even more opportunities for unbelievable profits for note finders and investors out there. By allowing yourself to take a crack at notes on manufactured housing, commercial and multi-unit rental properties, and manufactured homes in parks and on private lots, you will literally expand your potential for profits two or three-fold. There are an estimated $105 billion in business notes – cash flows secured by a company or corporate entity – as well as another $70 billion in manufactured housing industry! And these industries will continue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller. It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a Women Play to Win in Business and Life nue to expand – about $25 billion in new business notes come into play each year. In fact, approximately 90% of all business sales are financed by a "carry back" note by the seller.Have you seen this happen to a woman you know?She gets very close to success - then turns her attention in another direction.She has an opportunity to "shine" at a meeting, but turns it over to someone else.You compliment her on what a great job she did and she gives credit to the team instead.She has a million-dollar idea, but decides to take the safer route and get a steady job and pursue the idea "later."These are examples of "playing not to lose" and it's often a common ailment of women in business. It's taking the safe option instead of really going for it.While part of this may be a result of our culture, we still have choices. And that choice can be to "play to win!"There are five principles for a "Play to Win" attitude.1. Be Decisive. In business there are opportunities that are time-sensitive and if you delay in making a choice, you may lose the chance. From ordering lunch to signing contracts to choosing the ideal outfit, you need to learn to trust yourself and make decisions quickly. Start with the menu at lunch tomorrow. Make your choice in less than a minute, then enjoy more time for your lunch and the conversation.2. Live with a Commitment to Learning. Part of the learning cycle is recognizing and admitting that you don't know. Be open to asking questions and give up the need to be the ultimate authority. You'll enjoy a confidence that it's okay to be you.3. Learn from Mentors with Experience. Successful people did not achieve their success alone, yet we sometimes think we need to do it all ourselves. Seek out a mentor and absorb their guidance and advice. It doesn't make you appear less capable by asking for help. It evokes thoughts of "Winner" when you are willing to ask for mentoring.4. Be Resourceful with Daily Activities. Women are naturally good at multitasking, so we tend to be very efficient. But what that talent does yield sometimes is a lack of focus. So learning to balance the focus and the multitasking is key to the Play to Win attitude.5. Join a Team of Like-Minded Players. In the famous book Think and Grow Rich by Napoleon Hill, the power of the Mastermind is emphasized. It is important to align yourself with others who are on the level to which you aspire. So be cautious in your associations with people, organizations and even what you read and watch! Be sure they are on the same winning level.Learning to Play to Win is a process which can be learned and practiced on a daily basis. Start now to stomp out that "playi It is estimated that 43,000 or more mobile home notes come into the secondary cash flow market each year. Roughly 900,000 used mobile homes are being re-sold every year in a market with limited financing. A safe assumption is that nearly half of those re-sales can be attributed to used mobile homes in parks. By using an Internet search engine, you can easily make contact with mobile home retailers and park community managers who could clue you in to a huge market of residential notes that you have previously been ignoring. Don’t neglect to consider vacant land or development property as well – contractors, land developers, attorneys, and realtors can all tip you off to the existence of notes on land parcels – and the note holders who are looking to get rid of them. You can also look into cash flows that are not secured by real estate – the possibilities are nearly limitless. A few examples are structured settlements, court judgments, military pensions, large vehicle notes on automotive fleets, RVs, trucks, buses, planes, and boats, lottery payouts, large casino winnings, trust funds, and pensions. Payment contracts on expensive purchases, such as water filtration equipment or commercial leases on computer hardware and office equipment, can be a lucrative, specialized market for any qualified note finder or investor. Just about any situation where an individual or company is receiving scheduled payments for a promise made or services/products rendered can be a source of profitable note deals. Use your imagination, think outside of the constraints of just “regular notes,” and you’ll soon find a niche market you can “own” in your area or even nationally. By passing up notes in the "other" category, you're literally leaving money on the table. Don't miss out on the opportunity to expand your note operations beyond purely SFR and residential real estate. Tip # 6: Always make sure you cover the three “Money Questions” thoroughly. The most important thing you can do when gathering information on a note is to determine if you have a motivated seller or not. A common pitfall that inexperienced finders fall into is wasting time chasing deals that they can’t close. In order to get a note sold, the holder must have a valid reason to sell in the first place, and the price expectations they have needs to be somewhat in line with market value. These three simple questions will give lead you towards the answers you need: 1) Why are you selling this note now? 2) What are your expectations? 3) How much do you need? Stemming from 3), you can add these two questions: 3a. Have you received other offers? 3b. Is there a “magic number” that will get this deal closed? In other words, what is the dollar figure that you won’t say “no” to? Don’t be afraid to ask these questions. While it’s certainly the seller’s right not to answer them, it casts a shadow of doubt over their status as a serious seller if they aren’t willing to talk about these very relevant topics. If the seller gives you vague answers or refuses to address your questions, you probably have an unmotivated or unrealistic seller. Don’t forget that your time is valuable too. Even if you have plenty of time for all the notes you’re investigating, the answers to the three “Money Questions” will help you determine which note deal is the priority for you (i.e., the one that you feel has the best odds for success). Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a Airport Metal Detectors ich note deal is the priority for you (i.e., the one that you feel has the best odds for success).Airport metal detectors are electronic instruments for identifying different types of metal objects. Terrorism, hijacking, and bombings have lead to the installation of airport metal detectors for security reasons. Walk over or hand held models of metal detectors are normally used in airports. Airport metal detectors ensure that no weapons or smuggled goods are brought to the airport premises or into the aircraft.Metal detectors are used for various purposes such as security maintenance, item recovery, archaeological exploration, and geological research. Different styles such as beachcomber, hand held, and mounted models are available to suit different needs. Main parts of metal detectors are control box, shaft, and search coil. Control box which has speaker, batteries, and microprocessor coordinates all activities of metal detectors.Airport metal detectors scan people before entering the boarding area and into the aircraft. Baggage is also screened to prevent any security threats. Almost all these equipments work on the principle of pulse induction. Metal detector checks the time of the reflected pulse from the screened material. If the reflected pulse takes more time than normal then the possibility of a metal object is identified. An alarm signal is produced by the equipment if it recognizes a conductive metal or material. Some models of metal detectors even spot areas where the undesirable objects are hidden. Airport metal detectors are also capable of identifying explosive materials, drugs, and illegal imports.Airport metal detectors are very susceptible to metals. Main drawback of this facility is that this instrument is unable to distinguish between a gun and a metal belt buckle. These equipments even show alarm signals for belt buckles, key chains, and steel toed shoes. Orthopaedic implants also set off the metal detectors. As a result, innocent passengers are suspected in some cases. These equipments are reliable and fast to spot materials which are dangerous for safe and happy flying. Airport metal detectors are essential in this modern scenario to meet the challenges of security threats. Lots of professional negotiators use variations of these three questions to feel out a sale. Mortgage brokers, loan officers and most successful salesmen in many fields use a variation of this technique. If your note holder tells you that no one else who is calling them about their note is asking these questions, this would be a good time to politely suggest that perhaps nobody else they’ve talked to is really serious about buying their note. After all, what kind of buyer wouldn’t want to know what the selling price is on an item for sale? Even if the price can be negotiated, a starting point is not too much to ask. If you consistently ask these three critical questions and explore the responses, your number of profitable note closings will increase, and the amount of time spent on unsuccessful inquires will decrease. Tip # 7: Be flexible and open-minded to cash in with “creative” deal-smithing. The most common way to buy or sell a note is to make a discounted offer today for forthcoming future payments. This is the driving force behind selling for most note holders – the desire to have a large amount of liquid funds immediately, rather than having to wait for small payments stretched over the long term. Still, creative note finders and buyers will be able to close more deals and make more money by trying to find a creative solution when the risk factors make the price that the seller needs impossible. If you take the time to learn how to create and become comfortable with partial purchases, split funding solutions, reverse partials, and future option agreements, you will have very unique tools in your “bag of tricks.” Learning how to apply these more uncommon cash flow techniques can be the difference between saying “Sorry, I can’t meet the price you need - good luck” and being able say this to your note seller: “I understand that you need this much in order sell your payments today. Unfortunately, I can’t match the figure you’ve specified. But, I have another solution that I think you will find very attractive . . .” Tip # 8: Three words: marketing, marketing, and marketing. You’ve probably heard that “marketing” is the key to successful business: “If you’re not marketing, you’re not in business.” Or, perhaps more harshly . . . “If you’re not marketing your business, you’ll soon be out of business!” Even so, most people do not fully appreciate the critical role that marketing plays in any business, but especially the note industry. Even the most experienced and successful professionals can neglect to keep up on the basics! You should always have a few business cards on hand – even on weekends, or in casual social settings. Keep them in your wallet, and check to make sure you have some every time you check on your cash level. Take some time to practice or refine your “elevator speech” – something that you say in less than 30 seconds to sum up your business and what you do. You can indirectly market your business by forwarding an online business, special interest or news article that has relevance to your company to people in your email contact or past customers list. Just write a brief “I thought of you when I saw this article” message to accompany it. Have your business name and contact information in the email of course. When was the last time you updated or revamped your website? Many businesses make the mistake of hastily throwing up a website, and then doing nothing to keep it current or improve it. An outdated or unprofessional-looking website will scare away more customers than you imagine. Your website’s attractiveness, layout and ease of operation are critical. Internet customers are typically impatient. If they can’t figure out how to get what they want out of your website in the first ten seconds, the odds are good that they will move on, seeking what they could have purchased from you from another merchant. Also, make sure that your phone number, email address, physical or mailing address, and your hours of operation are on your site. Put this critical information where it’s easy to spot. Optimizing your website’s content for search engine optimization can have a huge impact on your overall visibility on the World Wide Web. Do the research to find out how to do it yourself, or pay someone to do it for you. Either way, it will be well worth the time or money spent. Finally, don’t forget about unconventional marketing techniques. There’s more you can do than print, direct mail, web, and phone directory advertising. Today, you can put your business name and contact information almost anywhere – on the back of a cab, on the side of a bus, on a bus station bench, in a restaurant bathroom. All of these could be a low-cost way to reach new customers. Don’t neglect to think outside the box. Contemplate who your customers are, where they are, and what you could easily do to make a meaningful and memorable impact. Sponsor a local youth athletic league if you want to reach the lucrative market composed of parents or baby boomers. Volunteer your note services or a free cash flow evaluation for a fundraiser raffle. Send out inexpensive “thank you” gift baskets to remind your top repeat customers that you appreciate their patronage. Building a successful note business doesn’t take advanced education, a mind for math, or natural sales ability. Working with cash flows is an opportunity for lucrative profits available to anyone willing to learn the basics, work diligently and honestly, and continually promote their business. Those who incorporate all of these practical business guidelines into their everyday note business are sure to come up head and shoulders above the rest. For more helpful tips on the note business please visit www.dalbeyblog.com or www.dalbeywealthinstitute.com. And if you would like to learn more about the cash flow business, visit Russ Dalbey's Winning in the cash flow business website
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