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Write You - How To Write Irresistible Ad Copy
When it’s time to upgrade to the next level of professional operations in your company, you will want to consider options for how to apply for merchant account services. A merchant account can provide you with the status, connections, and equipment to advance into the ranks of the professional entrepreneur. You will know your business is ready for this step when you are no longer satisfied with a cash-only payment system and when you recognize the benefits of technology that can facilitate the way your customers do business with your company.How company owners apply for merchant account services can vary, but many opt to cruise the Internet and visit several sites offering a merchant account. While numerous organizations purport to be professional companies offering this valuable service, some are fly-by-night entities that cannot or will not stand by their promises of support to your company. That is why it is important to check out the claims of each merchant account provider and find one that can offer the equipment, price, and terms that will best suit your operating
Not too long ago, job boards like Monster, CareerBuilder and HotJobs were primed to put newspapers out of business. Surprisingly, now it seems that search engines such as Google, MSN and Yahoo! are set to dethrone both newspapers and job sites. As revenues and readership for newspapers have been on a consistent downward spiral since the birth of the Internet, their grip on classified advertising has been a major contributor. Particularly job postings. Since 1995, job sites have done an effective job of steadily taking dollars away from a once almighty print monopoly. As a result, online job classifieds were poised to take down print listing who could never compete with bargain basement price-points. However, another revolution was quietly occuring that today is poised to put job sites on the defensive. Search engines and Craigslist happened. Craigslist is, for the most part, a free service for online classifeds. By allowing to post jobs for free in all but three of its local markets, Craigslist has quickly becom
Classified ad copy writing is a very exacting craft, not an art in the way that display advertising is. It involves following a few simple guidelines and requires little skill. That's why daily newspapers hire school and college students to take orders - and write - for their classified section over the telephone. The first point worth noting is that classified ads are sold by the word or by the line. This has a bearing on how you write your ads, because if the ad is sold by the word, you're not going to write an ad that has a bunch of "a's" and "the's" in it. But at the same time, if it's sold by the line, it will be worth your while to include these words in the ad, as they'll appeal to the better educated segment of the market. So an ad in at so much a line might read: "The hottest thing in years. This is a household wonder you'll cherish for years." The same ad at so much a word will read: "Hottest recent development. Cherish this household innovation for generations." Both are about the same length.
The first reads nicely in proper English and the second used big, powerful words to make up for awkward structure. When you buy by the word, which will be the case in most markets, use the biggest, most action-packed words you can think of. And while we're on the subject of word count, the way you mark your address in a classified is also important. If you live on Dog Breath Lane, mark your address as 22 Dogbreath, unless in that subdivision, there also happens to be a Dog Breath circle, a Dog Breath Avenue and so forth, in which case Dogbreath Lane will do. You can usually get away with this ploy, since these ridiculous two name streets are there to sell houses, not to please the Post Office. If you live in Apartment 12, you can usually get away with 12-22 Dogbreath, which sa
It’s 4:45 PM --- you’ve been up since 5 AM and you’re ready to go home. You get a call out of the blue – asking for a “quick analysis” of a particular piece of geography for a new location for your company. What data can you quickly get your hands on so that you can form an intelligent position, and how do you use all those reports, anyway?Site location is part art and part science. One needs to understand the current business landscape, the demographics of the area, the traffic patterns and as much as possible about future plans for development. And, a little bit of basic math helps, too!Basic concept: Primary Trade AreaThe primary trade area is actually exactly what one might guess it to be. It is the main area that most of your customers are coming from. Depending upon the frequency of your sales cycle and the uniqueness of your products and services in the market, you make some assumptions about how far your prospects are willing to go to get to your location.For convenience locations such as grocery stores, gas stations, coffee shop
Classified ad copy writing is a very exacting craft, not an art in the way that display advertising is. It involves following a few simple guidelines and requires little skill. That's why daily newspapers hire school and college students to take orders - and write - for their classified section over the telephone. The first point worth noting is that classified ads are sold by the word or by the line. This has a bearing on how you write your ads, because if the ad is sold by the word, you're not going to write an ad that has a bunch of "a's" and "the's" in it. But at the same time, if it's sold by the line, it will be worth your while to include these words in the ad, as they'll appeal to the better educated segment of the market. So an ad in at so much a line might read: "The hottest thing in years. This is a household wonder you'll cherish for years." The same ad at so much a word will read: "Hottest recent development. Cherish this household innovation for generations." Both are about the same length.
The first reads nicely in proper English and the second used big, powerful words to make up for awkward structure. When you buy by the word, which will be the case in most markets, use the biggest, most action-packed words you can think of. And while we're on the subject of word count, the way you mark your address in a classified is also important. If you live on Dog Breath Lane, mark your address as 22 Dogbreath, unless in that subdivision, there also happens to be a Dog Breath circle, a Dog Breath Avenue and so forth, in which case Dogbreath Lane will do. You can usually get away with this ploy, since these ridiculous two name streets are there to sell houses, not to please the Post Office. If you live in Apartment 12, you can usually get away with 12-22 Dogbreath, which s
In the call center environment we are often only as successful as the people we hire. While our front line employees are critical to our business, choosing the right managers powerfully impact your success. So what makes a good manager? Ask 100 people and you might get 100 different answers. While the behaviors that make a great manager may be open to interpretation, there are some competencies and corresponding questions, which stand the test of time.I think the face of business has entered an era of global mobility and flexibility. To be a successful manager in today’s business world you have to be able to shift gears and cope with change effectively. You have to be able to make decisions without knowing all of the details or be able to see the big picture. Today’s managers have to be able to function in an atmosphere of ambiguity in order to be successful.Learning how to deal with ambiguity is no small task and some managers are more comfortable with it than others. You can discover a candidate’s comfort level with a few questions that assess how
The first reads nicely in proper English and the second used big, powerful words to make up for awkward structure. When you buy by the word, which will be the case in most markets, use the biggest, most action-packed words you can think of. And while we're on the subject of word count, the way you mark your address in a classified is also important. If you live on Dog Breath Lane, mark your address as 22 Dogbreath, unless in that subdivision, there also happens to be a Dog Breath circle, a Dog Breath Avenue and so forth, in which case Dogbreath Lane will do. You can usually get away with this ploy, since these ridiculous two name streets are there to sell houses, not to please the Post Office. If you live in Apartment 12, you can usually get away with 12-22 Dogbreath, which s
I used to believe changing careers in midlife was akin to flyinig solo across the Atlantic. I could only imagine Charles Lindbergh's relief and overwhelming sense of accomplishment upon his safe landing. But who knew the biggest risk I would take would lead to a six figure income at age 64?After spending 25 years as an entrepreneur with my husband in retail, I was offered a job in the very industry I had abandoned to become self-employed. Since our retail business was cyclical, the liklihood of a steady paycheck, with benefits, was too attractive to ignore. My husband wholeheartedly supported my decision in making this transition even though it would leave him alone to run our business. I unwittingly promised him I would continue to work with him on weekends and holidays while working at my full time position. After all, a seven day work week had become our way of life. I look back now and wonder, "What was I thinking?"It was exciting to get dressed in my newly acquired business suit and report to work. I felt like a kindergartner on the first day of schoo
The first reads nicely in proper English and the second used big, powerful words to make up for awkward structure. When you buy by the word, which will be the case in most markets, use the biggest, most action-packed words you can think of. And while we're on the subject of word count, the way you mark your address in a classified is also important. If you live on Dog Breath Lane, mark your address as 22 Dogbreath, unless in that subdivision, there also happens to be a Dog Breath circle, a Dog Breath Avenue and so forth, in which case Dogbreath Lane will do. You can usually get away with this ploy, since these ridiculous two name streets are there to sell houses, not to please the Post Office. If you live in Apartment 12, you can usually get away with 12-22 Dogbreath, which s
There are lots of staffing companies, executive search firms & headhunters in the marketplace. If your company is looking to hire sales or marketing talent, how can you distinguish between these different service providers to determine who will do the best job of finding you the top candidates that you need?One of the key things to look for…probably the top thing to look for in fact, is a company that specializes only in sales and marketing engagements. Search firms that specialize in sales and marketing are few and far between.There are a lot of staffing and recruiting firms out there that specialize in finance, accounting, IT, etc, but very few that actually have a focus in the sales and marketing arena. Why is this? Because sales and marketing searches are the most challenging recruiting assignments to do correctly. It’s much more difficult to measure the skills, experience and ability of a salesperson than it is to measure the experience of a programmer or an accounting professional. This is why a lot of companies that are in the staffing business shy awa
Even your last name will be all right. In most magazines and a few newspapers, your first word or line of type will be set in darker bold letters. Choose that first word or two very carefully. If you really want good results, do exactly the opposite of what most other advertisers are doing, or be different. If you've got an income opportunity and CASH, MONEYMAKING or INCOME are the usual first two words, be a bit creative, perhaps with BROKE (no more! Try selling doogles! Or HORRENDOUS) (budget, a thing of the past.) The first word or line gets your reader interested, and no matter how large the circulation of the publication, you'll suffer terribly if you're not attracting the reader as well as the other advertisers. Those opening words are crucial. Like the man said, you don't get a second chance to make a good impression.
Once you've made the hook, hold the reader by telling him exactly what you're offering. If it's an ad for more information, let him know what kind of information and where it leads. Then drop the cost on him, if any and your name and address. If it's a product, in words that say a lot. Its fine to pussyfoot in a display ad if you can afford the space, but short, sharp, to-the-point is what sells from classifieds. One minor point or style to remember, if you're offering a bonus, leave it to the very last. "Bonus with..." won't work. A bonus or free gift is offered for one reason only: to hook someone who has not quite been sold by the rest of the ad. The offer of a bonus won't work UNTIL they know what it comes with. Writing display ad copy is much more involved and should reall
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