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Write You - Top 10 Reasons You Don't Have Any Clients (And How to Change That)
At every customer-focused company there is a desire to provide the ultimate customer experience, from the CEO on down. What gets lost in translation is the extreme impact that delivering this level of customer service, or failing to do so, has on a company’s bottom line.Consider the impact of a customer’s experience when contacting your company: a satisfied customer typically tells one to three people about a good experience, while an unsatisfied customer talks to as many as 10 people about the bad experience. Businesses today are reaching an inflexion point where their customers are demanding more from their interactions with customer service representatives; simply answering a customer contact in a specified timeframe is no longer enough. Your customers want to speak with someone who understands their needs without detailed explanations or constant repetition.What many companies are learning is that there is an easy way to make sure they have the most qualified and professional team of customer care employees answering calls from their customers each day: through the home-based employee model. The home-based employee model has proven to be the most effective way for companies to address the challenges they face with their existing customer contact solutions. These include customer satisfaction, agent quality, business flexibility and business continuity.There are substantial benefits to using home-based customer service employees that ultimately result in a win-win
Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when yo
Banner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores – just about anywhere the potential customer can be attracted by high wattage graphics.The attractive thing about banner stands is that they are portable, flexible and easy to set up. There are different kinds of banner stands like retractable or rollup, pole, telescopic and others. The technology that enables the high quality of graphics and photos has added to the beauty of banners.While organizing banner stands for exhibitions, there are many choices to deliberate on. For a portable trade show, the choice is between a fully customized exhibition and a portable exhibit.The general opinion is that a portable is much better than a customized banner stand. For one, portable systems cost a fraction of a custom built one. The exhibition center built by portable is ready in a jiffy compared to the custom built systems.Another advantage is that you can handle and test the system before using. It is flexible and can be used again and again. Also, portable systems are ready to pack and easy to transport.Choosing the right banner stand may be considered care fully. Banner Stands can be divided into indoor and outdoor. Indoor exhibition banner stands are used for retail exhibitions and trade show conferences, indoor events and sales promotion. This category can be further divided into retractable and pole banner s
Let's be honest: Stupider people with less to offer the world than you have made successes of their small businesses, so if you don't have any clients, what needs "fixing" is you, your attitudes or your behaviors, not your ad budget. But don't worry! I'm not one of those "think yourself to success" people; I believe that doing, even a little, is better (and more effective) than sitting around just wishing.
So if you really want to know why you don't have any clients, take a look at this list to see if anything sounds (uncomfortably) familiar, and then start thinking about what you can do about it:
Reason #1: You haven't got a clear vision of what you want to accomplish. Before you start sputtering that indeed you DO have a clear vision, riddle me this: How many clients do you have in your vision? What hours do you work? What problems do you help your clients solve? How did you get these clients? What does success look like to you? Is it a number of clients, an income level, or something else? Well? If you don't know the details, you haven't got the vision, so what you need to do is...
Solution #1: Create a vision of success for yourself (and by create, I mean write it down!). Be as specific as possible. One of the easiest and most compelling ways to do this is to choose a day in the near future (say six to twelve months from now), and describe in vivid detail what's going on in your business and life. Frame the statement in the present tense as if it were already true, using these questions as a guide: What day is it? What time is it? Where are you? What are you doing? What specific goals did you reach? What happened as a result of reaching those goals? How do you feel?
Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it!
Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must...
Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when you
I use a credit card for many business purchases. Since I travel a lot, this means quite a bit of money is charged throughout the year.Therefore, I was pleased when my bank had a local hotel deliver a ‘basket of goodies’ to our home during the holidays.The card attached thanked us for our support, and looked forward to another year of providing beneficial service.Unfortunately, the basket included abalone, chocolate cake and cookies. I am vegetarian (no abalone), we don’t eat much chocolate (no cake), and we try to avoid extra sugar (bye-bye cookies).I’m sure the hotel has other options: nuts, flowers, a voucher for dinner – any of which I would have appreciated more.In fact, I would have loved a phone call saying, ‘Hello Mr. Kaufman. On behalf of your bank, we would like to send you a gift of your choice. Would you like wine, chocolate cake and cookies? Or would you prefer nuts and a large bouquet of flowers? Or perhaps a voucher for dinner at one of our fine restaurants? Or shall we donate the cash value to a charity of your choice?’The cost to the bank would have been the same. The difference would be a phone call…and the desire to give customers what they want, not what you think they should want.Key Learning Point -------------------------------------------------------------------------------- Don't assume you know what your customer really wants. Find out. It doesn't take much effort: just a phone call, and the right desire
So if you really want to know why you don't have any clients, take a look at this list to see if anything sounds (uncomfortably) familiar, and then start thinking about what you can do about it:
Reason #1: You haven't got a clear vision of what you want to accomplish. Before you start sputtering that indeed you DO have a clear vision, riddle me this: How many clients do you have in your vision? What hours do you work? What problems do you help your clients solve? How did you get these clients? What does success look like to you? Is it a number of clients, an income level, or something else? Well? If you don't know the details, you haven't got the vision, so what you need to do is...
Solution #1: Create a vision of success for yourself (and by create, I mean write it down!). Be as specific as possible. One of the easiest and most compelling ways to do this is to choose a day in the near future (say six to twelve months from now), and describe in vivid detail what's going on in your business and life. Frame the statement in the present tense as if it were already true, using these questions as a guide: What day is it? What time is it? Where are you? What are you doing? What specific goals did you reach? What happened as a result of reaching those goals? How do you feel?
Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it!
Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must...
Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when yo
With the improving economy and job market, people have more options in 2006. So the good news is that Corporate India is handing out handsome hikes in pay packets this year to gain and retain the best employees. The modest escalations predominantly, across most platforms, will be in the range of 15 pct and, if you’re at a senior level you could make much, much more as much, in fact, as 200 pct. And still, the good times have only just got rolling, according to some analysts, even at base levels, salaries are rising in the 20-40 pct bracket. In the light of this, it may be the perfect time to ask for the raise you deserve.But hang on! Nobody is going to give you a raise “just because”, we have an improving job market. First you need to explain ‘Why the Employee Maange More?’. You need evidence to show your boss that you deserve a raise. No one is paying closer attention to your work than you are. What have you done for the company lately? The company would like to know.Before we get down answering this question one thing critical to your success is understanding the basis upon which such increments lie. Although there are no step-by-step instructions for asking for a "Raise", the following guidelines below might at least increase your chances.Why do people get raises?Raises are typically based on a combination of merit and experience. They may also reflect external influences on the corporate infrastructure (i.e., a merger) or an increase in profitabilit
Solution #1: Create a vision of success for yourself (and by create, I mean write it down!). Be as specific as possible. One of the easiest and most compelling ways to do this is to choose a day in the near future (say six to twelve months from now), and describe in vivid detail what's going on in your business and life. Frame the statement in the present tense as if it were already true, using these questions as a guide: What day is it? What time is it? Where are you? What are you doing? What specific goals did you reach? What happened as a result of reaching those goals? How do you feel?
Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it!
Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must...
Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when yo
Whenever our firm is implementing change in an organization, we emphasize to the executive and middle managers that truth telling and truth facing will be the hallmark of our process. If the people with whom you are working can’t trust that you’ll tell the truth, you can’t get commitment, and when you make commitment, you build hope…when you keep that commitment, you build trust, when you have trust and commitment, you get ownership of the work performed and results!Respect guides you to tell the truth and adds momentum to do the right things well. If you can’t establish respect, you can’t get trust. If no trust, no commitment. If no commitment, results are poor and time is wasted.It’s difficult for most to embrace changes in the way things need to be done. For business ownership, they are naturally concerned about changes to the way the business got to where it is now, will key personnel quit, the cost, will it really make us better? Thus, for our firm, we establish trust as an immediate goal. We do this by delivering the results intended and by accomplishing what we were hired to do on time and within budget. To establish loyalty to both the company and to the process, we always seek to acknowledge the contribution of others and promote it, both in front of them and in a public forum. Problems are discussed in private, yet we expect that “pride” will not get in the way of a manager or executive apologizing to the targeted parties and doing the obvious “right thing” when a
Just remember to ground your vision in reality. If you haven't got a single client, please don't sabotage yourself by envisioning a multi-million-dollar business within six months. Make it real, make it reasonable, and make it worth your while to achieve. See it, feel it, and then go for it!
Reason #2: You haven't got a written plan. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about how to spend your time and energy to get what you want. But until you do that, you're just stumbling around in the dark, and any successes you may have are pure dumb luck. So unless you're feeling very lucky, if you want to make a success of your small business, you must...
Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when yo
Ad agency 'gangbangs' happen every day at every agency. Everywhere. But before you splash on some cologne and get your car detailed...there's good news about them, and there's bad news about them.The good news if that if you become a copywriter, you too will experience this unique advertising rite. I can 100% promise you that. No question.However, the bad news is that it's nothing you might think it is.An ad agency gangbang is a fierce competition. Literally, it happens when some or all of the creatives work on a project and compete with one another to see who earns the right to produce the television spot, or radio campaign or internet ad blitz.Again, remember, lives are won and lost based on how often you 'produce' in advertising. Hence. ad agency gangbangs are INCREDIBLE opportunities for some.On a day to day basis, these competitions play out to 'breathe some life into the brand.' By having art directors and copywriters who do not ORDINARILY work on that brand every day suddenly competing with those creative who DO work on that brand every day...well, it can get ugly as you might imagine.Computers have been known to go missing. Stealing might just take place. Creatives will not ever speak to one another after these competitions place. Even partnerships have been broken during.Competition where careers are at stake is serious business. And creatives know that.That's why weekends and nights are all 'on the clock' when the c
Solution #2: Document your plans. Don't tell me that you're keeping it all in your head; that's just an excuse for not doing your due diligence, and you know it. Write it ALL down, including what service(s) you offer, who needs it, what packages you've got, how you plan to market your business, what your goals are (in terms of both income and number of clients or whatever makes sense for your business), when you're going to do whatever it is you do to market your business, and so on. If you need some help, take a look at my web site for an easy and very basic marketing plan, or if that's too overwhelming, then start by answering my Top 10 Marketing Questions. You CAN do it, and you'll thank me for it, I promise!
Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders! Let me be blunt: Nobody cares about your title (coach, consultant, king of the world), your process (facilitating, coaching, teaching, empowering), or your education (CC, MBA, PhD, Harvard or Hogwart's School of Witchcraft & Wizardry). All your clients truly care about is what you can do for them, or more specifically, what benefit they will receive as a result of working with you. What that means is that you need to...
Solution #3: Create an absolutely killer "elevator" speech. An elevator speech is a short sentence that distills the value of your services and benefit your clients get when working with you. It answers the question "what do you do?" which is really "what CAN you do for ME?" Add your name, your title if you want, and you've got a great introduction. To create your own killer elevator speech, download my Killer Elevator Speech tool.
Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, ideas, and feedback helps keep your energy and momentum up, and provides you with the strength you might need when the going gets tough. Doing it all alone doesn't make you a hero, so why don't you...
Solution #4: Get a coach, and join or create a group of people who are in the same situation (building a business) as you. You've got tons of options here; either join an existing group, or start your own. You can work with a coach, or find a buddy who will provide reciprocal coaching. Not many rules to this solution, except that the support must be consistent and regular (ideally, every week for the first six months of your start up or business building process).
Reason #5: You don't truly believe you can do it, so you're not "ready" for clients. If you feel that you're not really ready, you're not, so stop whining and go back to sitting on the sidelines. But unles
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