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  • Write You - Evergreen Ads the Six Common Mistakes Found in the Yellow Pages

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    ppers and they are looking to fill their needs.
    3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.

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    Evergreen advertising is defined an ad that is intended to be used for a long time. The most common evergreen ad the majority of us use is yellow page advertising. Another common trait about evergreen ads is that most of them are awful!

    Yellow page ads are one of three types of advertising that should, or could be used for any business. Today, we’ll concentrate on the yellow pages. Here are three things (in addition to the cost) you need to be aware of about yellow page advertising:
    1. Whatever you put into the ad, you have to live with that decision for a full year.
    2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
    3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.

    He

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    Another common trait about evergreen ads is that most of them are awful!

    Yellow page ads are one of three types of advertising that should, or could be used for any business. Today, we’ll concentrate on the yellow pages. Here are three things (in addition to the cost) you need to be aware of about yellow page advertising:
    1. Whatever you put into the ad, you have to live with that decision for a full year.
    2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
    3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.

    H

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    for any business. Today, we’ll concentrate on the yellow pages. Here are three things (in addition to the cost) you need to be aware of about yellow page advertising:
    1. Whatever you put into the ad, you have to live with that decision for a full year.
    2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
    3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.

    H

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    sing:
    1. Whatever you put into the ad, you have to live with that decision for a full year.
    2. You are not looking for customers/clients. Readers are shoppers and they are looking to fill their needs.
    3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.

    H

    Collect Your Past Due Receivables Now
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    ppers and they are looking to fill their needs.
    3. You don’t get a second chance to make a good impression. Shoppers respond to your ad or they don’t.

    Here are the six most common mistakes made in yellow page advertising:
    1. Letting the sales rep edit, or even write your ad.
    2. Following the example of the majority of ads that range from bad to, at best, mediocre.
    3. Using your company name as a headline.
    4. Using your address as a headline.
    5. No real or compelling message.
    6. Way to much white (yellow) space.

    The pitfalls are many but the opportunities are great with yellow page ads. For most businesses their Yellow Page ad is the control for their marketing message. The right message makes the phone ring and gets the ball rolling on building your busine

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