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Write You - What Makes YOU So Special?! An Exercise in Differentiation!
Would you like to go for a holiday without worrying about your work? Are you struggling with increasing utilities bills? Are you afraid of being retrenched? Do you own a life time of debts up to your neck? Is shortage of money driving your family apart? Is money a problem to you? Do you have insufficient time to spend with your family? Do you need to work long hours? If you answer
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise y
Congratulations doctors, nurses, therapists, and pharmacists! You have studied hard, spent thousands upon thousands of dollars to attend school for what probably felt like thousands upon thousands of years, and now you are ready to enter the medical workforce. You are ready to start working for a medical business, or to open your own medical business. With a scalpel in one hand, a pres
In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise yo
In the Microsoft Windows dominated world, it is big news when a company announces that it is going to implement a Linux operating system on one of its computers. It is even more surprising that when that computer is a laptop. But that is exactly what Hewlett-Packard did with its nx5000 HP laptop.While you may have experienced glitches on other laptops running the Linux operating
In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise y
Business Mail Forwarding, have you heard of it before? If not and you are a small to medium sized business owner, you are urged to take the time to familiarize yourself with business mail forwarding. It might just be the extra push that your business needs to begin seeing profits.Business mail forwarding is a service that is offered to many business owners. It involves giving bus
In a highly commoditized business, competition is often based solely on price. For example, if you wanted to purchase manila file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise y
Whether you already own a window cleaning company or you are looking at starting your own window cleaning business. One of the first things you need to get squared away in your head is that you are a ‘window cleaner’ and in the window ‘cleaning’ business, NOT a window washer in the window washing business. You may think that the distinction is silly, but I guarantee you it is important.la file folders and there were a drug store and an office supply store selling identical items, next door to each other, you would likely purchase the less expensive item.
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise y
The bursting of the dotcom bubble in the year 2001 was a defining moment in the global web industry. People believed that the web had been given far more significance than it merited, not withstanding that initial glitches are a common feature of all technological revolutions. The shakeouts in fact mark the beginning of new and innovative technology ready to replace the old and the redund
The same can be true for businesses – the more commoditized, the more likely you will compete based on price. It doesn’t have to be that way, and I advise you not to go that route!
Let’s again consider the RE agent. Since the commission received for selling a home is about the same for everyone, the agent MUST differentiate herself from others. If she begins to compete on price and cuts her commission, she devalues herself, and it’s difficult to climb out of that hole.
If the client does any comparison shopping, and they will, you need to be prepared. Here are examples of ways in which a RE agent can differentiate herself:
(1.) years of experience
(2.) expertise in a specific type of home ($1MM+, condos, co-ops, etc.)
(3.) expertise in a certain neighborhood/area
(4.) e
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