Write You - Attract More Clients And Customers, Improve, Sales And Profit Margins Without Spending A Dollar More

1. To either get someone to buy the products or

serves you're offering, or...

2. To generate interest in potential customers so

they will contact your business (either call or

visit you) to obtain information that will enable

them to make a buying decision.

The question you need to be asking yourself is... how effective are the ads you're running at accomplishing at least one of these two objectives? Are your ads getting you all the clients and customers you hope for when you place them?

It's no secret that clients and customers are the lifeblood of your business, no matter if you run a service-oriented business or you operate a professional practice. And it takes a steady stream of new clients and customers to keep your business alive and prosperous, and to replace the customers you lose through attrition.

In order to gain more new customers, your ads and promotions have to be strong enough to convince your prospects (your competitors' customers) that it is more advantageous for them to do business with you than it is for them to continue doing business with your competitor.

Your competition isn't going to let their best customers (your best prospects) go easily. They're going to do everything they can to retain those buyers... to keep the money in their pockets rather than letting it flow into yours.

On the flip side, your competition is at this very moment, making plans and actively taking steps to take your clients away from you. So not only do you have to be proactive in the protection of your clients and customers, if you want your business to grow you have to also be proactive in aggressively recruiting more new clients away from your competition, and convincing potential clients who may be shopping for a business to buy from why yours is the best choice.

You can't afford to be complacent in this area. When you allow your competitors to hang on to their current clients and you let potential clients slip into the hands of your competition, you lose in two ways. First, your competition picks up the money that those customers could have spent with you. And second, your competition will use those dollars to strengthen their relationships with their current clients, and in their marketing efforts to attract your clients away from you.

For most businesses, advertising plays a big role in helping bring new customers in to your business. But advertising isn't free; it costs money. Sometimes a LOT of money; especially if you run a decent size ad, you run more than one ad, or if you send a lot of direct mail with multiple contacts.

It stands to reason then, that to be an effective marketer and get the greatest return on your advertising dollar, that you should know the best techniques possible to make your ads and sales letters stronger, make them stand out, and produce the greatest number of responses.

Your Ads MUST Bring You New Clients And Customers

The entire reason you run ads is to bring you new customers. Your ads have to produce results that are measurable, quantifiable, predictable, trackable, and more importantly, profitable.

As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.

Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.

Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.

A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You

Here's a quick checklist to help make your ads more effective:

- Do you have an attention-arresting headline

that tells the reader specifically who you're

targeting, and why they should read the rest of

your ad?

- Can you take your name, address and phone

number out of your ad and insert the same

information from one of your competitors and

have the ad work just as well for them as it

does for you?

- Does your ad take full advantage of the

available space, and make it easy for your

readers to focus their attention on your offer?

- Do you make it very clear what you can do for

your readers (potential clients)?

- Is what you can do for your readers different in

a beneficial way from what your competitors

say they can do?

- Do you give clear and persuading reasons for

them to do business with you as opposed to

your competitors?

- Do you make a compelling offer that they can't

refuse?

- Do you tell them exactly what you want them

to do and what steps to take next?

- Do you make it easy for them to respond or to

contact you?

- Does your call to action include a sense of My Most Embarrassing Auction - What A Difference A Dot Makes!
As a newbee to eBay I sold a LOT of things. I looked around our farm and I found a TON of stuff that I was interested in getting rid of. Old metals, seeds, wood, cattle, dogs, wife...(well, truth is she got rid of me first, but that's another story..)But you know, after awhile I got tired of the hassle of packaging and posting everything. Then one day I was looking at a piece of metal called brass shim stock and a bell went off inside my head! You see, brass shim stock is mostly used in machine shops to adjust tooling, but I remembered my grandmother using it to make decorations. And I was off to the races!I found a supplier on the internet and got a very good deal.. Then I placed an auction on eBay and crossed my fingers and SURE ENOUGH, it started selling like hotcakes. I was contacting my supplier several times a day, giving instructions on where to send the stufs more advantageous for them to do business with you than it is for them to continue doing business with your competitor.

Your competition isn't going to let their best customers (your best prospects) go easily. They're going to do everything they can to retain those buyers... to keep the money in their pockets rather than letting it flow into yours.

On the flip side, your competition is at this very moment, making plans and actively taking steps to take your clients away from you. So not only do you have to be proactive in the protection of your clients and customers, if you want your business to grow you have to also be proactive in aggressively recruiting more new clients away from your competition, and convincing potential clients who may be shopping for a business to buy from why yours is the best choice.

You can't afford to be complacent in this area. When you allow your competitors to hang on to their current clients and you let potential clients slip into the hands of your competition, you lose in two ways. First, your competition picks up the money that those customers could have spent with you. And second, your competition will use those dollars to strengthen their relationships with their current clients, and in their marketing efforts to attract your clients away from you.

For most businesses, advertising plays a big role in helping bring new customers in to your business. But advertising isn't free; it costs money. Sometimes a LOT of money; especially if you run a decent size ad, you run more than one ad, or if you send a lot of direct mail with multiple contacts.

It stands to reason then, that to be an effective marketer and get the greatest return on your advertising dollar, that you should know the best techniques possible to make your ads and sales letters stronger, make them stand out, and produce the greatest number of responses.

Your Ads MUST Bring You New Clients And Customers

The entire reason you run ads is to bring you new customers. Your ads have to produce results that are measurable, quantifiable, predictable, trackable, and more importantly, profitable.

As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.

Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.

Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.

A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You

Here's a quick checklist to help make your ads more effective:

- Do you have an attention-arresting headline

that tells the reader specifically who you're

targeting, and why they should read the rest of

your ad?

- Can you take your name, address and phone

number out of your ad and insert the same

information from one of your competitors and

have the ad work just as well for them as it

does for you?

- Does your ad take full advantage of the

available space, and make it easy for your

readers to focus their attention on your offer?

- Do you make it very clear what you can do for

your readers (potential clients)?

- Is what you can do for your readers different in

a beneficial way from what your competitors

say they can do?

- Do you give clear and persuading reasons for

them to do business with you as opposed to

your competitors?

- Do you make a compelling offer that they can't

refuse?

- Do you tell them exactly what you want them

to do and what steps to take next?

- Do you make it easy for them to respond or to

contact you?

- Does your call to action include a sense of Tips for Collecting Past Due Accounts Receivable
During a consultation with one of my clients this week, he proudly stated, "Greg, our past due accounts receivable are down from over $100,000 in October to less than $30,000 at year end! I still can’t believe what a difference those simple steps made in our collection process.” Later the same day, I spoke with a prospect who told me that more than half of his current past dues were more than 120 days. “I’ve tried everything I know to try. I’m just going to have to start beating the bushes for more business or I’m not going to make it." If both continue down the same path, which one do you think will be the most successful?My client has been very busy over the last few months taking action so he would NOT be in this position. Unfortunately, the second owner is typical of many business owners today. Complacency when things are going well can be an absolute killer. Sale money that those customers could have spent with you. And second, your competition will use those dollars to strengthen their relationships with their current clients, and in their marketing efforts to attract your clients away from you.

For most businesses, advertising plays a big role in helping bring new customers in to your business. But advertising isn't free; it costs money. Sometimes a LOT of money; especially if you run a decent size ad, you run more than one ad, or if you send a lot of direct mail with multiple contacts.

It stands to reason then, that to be an effective marketer and get the greatest return on your advertising dollar, that you should know the best techniques possible to make your ads and sales letters stronger, make them stand out, and produce the greatest number of responses.

Your Ads MUST Bring You New Clients And Customers

The entire reason you run ads is to bring you new customers. Your ads have to produce results that are measurable, quantifiable, predictable, trackable, and more importantly, profitable.

As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.

Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.

Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.

A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You

Here's a quick checklist to help make your ads more effective:

- Do you have an attention-arresting headline

that tells the reader specifically who you're

targeting, and why they should read the rest of

your ad?

- Can you take your name, address and phone

number out of your ad and insert the same

information from one of your competitors and

have the ad work just as well for them as it

does for you?

- Does your ad take full advantage of the

available space, and make it easy for your

readers to focus their attention on your offer?

- Do you make it very clear what you can do for

your readers (potential clients)?

- Is what you can do for your readers different in

a beneficial way from what your competitors

say they can do?

- Do you give clear and persuading reasons for

them to do business with you as opposed to

your competitors?

- Do you make a compelling offer that they can't

refuse?

- Do you tell them exactly what you want them

to do and what steps to take next?

- Do you make it easy for them to respond or to

contact you?

- Does your call to action include a sense of Five Steps to Successful Marketing
If you feel as though you are meeting yourself coming and going; if “de ja vu” is happening to your sales and marketing efforts; if “trial and error” is your marketing strategy, then this article is for you. Whether you have a marketing department or handle this function yourself you need to understand that one of the reasons businesses have unsuccessful marketing strategies is because they have not clearly defined their market. Everyone may need your product or service but everyone is not your customer. Marketing helps you not only define your market, marketing will help you speak to it in a way that what you say will actually be heard.KNOW THY CUSTOMERTo Thine Own Self Be True. What is your specialty (not your product, but you)? What is your niche? Your gift is key to identifying your market.Know Thy Passion. Money aside, what >As a smart business owner, you must realize that if you are investing your money in advertising, it's critical that you know how many leads or responses your ads are pulling and decide whether it makes sense to run the same ad again.

Or if you need to make appropriate changes before you repeat the ad in order to make it perform better. You may even decide to stop running the ad altogether if it didn't get the result you hoped for or that you expected.

Ideally, as your potential clients read your ad they should learn how their problems can problems can be solved, minimized, or eliminated by doing business with you; be enticed by an offer they can't refuse to take advantage of; and then be presented with a compelling reason to contact you to either buy or to learn more about the benefits and advantages of what you have to offer.

A "Catchy Ad" Isn't Enough. You've Got To Give Your Readers A Compelling Reason To Contact You

Here's a quick checklist to help make your ads more effective:

- Do you have an attention-arresting headline

that tells the reader specifically who you're

targeting, and why they should read the rest of

your ad?

- Can you take your name, address and phone

number out of your ad and insert the same

information from one of your competitors and

have the ad work just as well for them as it

does for you?

- Does your ad take full advantage of the

available space, and make it easy for your

readers to focus their attention on your offer?

- Do you make it very clear what you can do for

your readers (potential clients)?

- Is what you can do for your readers different in

a beneficial way from what your competitors

say they can do?

- Do you give clear and persuading reasons for

them to do business with you as opposed to

your competitors?

- Do you make a compelling offer that they can't

refuse?

- Do you tell them exactly what you want them

to do and what steps to take next?

- Do you make it easy for them to respond or to

contact you?

- Does your call to action include a sense of Secret Shopper Jobs
With the growing importance of customer care and service, companies are hiring more Secret Shoppers and evaluators. The Secret Shopping industry has also become a convenient way of making extra money and there are numerous Jobs available to Secret Shopping aspirants in business setups such as restaurants, convenience stores, movie theaters, financial institutions etc.Before applying for any Secret Shopper Job, make sure that the hiring company is a genuine Secret Shopper Company. Keep in mind that legitimate hiring companies for Secret Shoppers don’t charge any fee for registration, application or training. Most applications are available online. Once you have submitted yours, all you have to do is wait for the company to contact you by phone or email.Do a little research before applying for a Secret Shopper Job by going through advertisements on the internet or youat tells the reader specifically who you're

targeting, and why they should read the rest of

your ad?

- Can you take your name, address and phone

number out of your ad and insert the same

information from one of your competitors and

have the ad work just as well for them as it

does for you?

- Does your ad take full advantage of the

available space, and make it easy for your

readers to focus their attention on your offer?

- Do you make it very clear what you can do for

your readers (potential clients)?

- Is what you can do for your readers different in

a beneficial way from what your competitors

say they can do?

- Do you give clear and persuading reasons for

them to do business with you as opposed to

your competitors?

- Do you make a compelling offer that they can't

refuse?

- Do you tell them exactly what you want them

to do and what steps to take next?

- Do you make it easy for them to respond or to

contact you?

- Does your call to action include a sense of

urgency to get them to respond now?

In other words, does your ad not only stand out from the others, but does it give your readers the information they need, and sufficient reason to rush to the phone or jump in their car and come to your place of business? That's what an effective ad does.

Look at your competitor ads. How do they compare? Do ANY of their ads answer the above ten questions positively?

Gaining The Upper Hand In Advertising Doesn't Have To Be Complicated Or Difficult

It really doesn't take much to create an ad that out pulls your competition. And if you want to capture a larger share of your market, that's exactly what you're going to have to do. But before you jump into creating an ad, here are some questions you should consider concerning the products you're selling or the service you're providing:

- What problems or challenges does your

product/service solve for your prospects?

- What specific benefits does it provide them?

- What distinguishes the products you sell from

those your competition sells?

- Why should your prospects choose what you

sell or provide over those your competitors

provide?

These questions are designed to get you thinking about what your products, your services and your business has to offer that will be of benefit to your prospects and customers, and more importantly, why they should buy from you as opposed to any other options they have.

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