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Write You - 14 Tips for Promoting Your Business with Postcards
If your business involves selling a service, such as consultancy, you might find blatant advertising is counter-productive. After all, no-one wants to hire someone to help make their business more profitable when that other person is so obviously hungry for money!But you can't just sit back waiting for customers to find you; it simply doesn't work that way. You must get out there and drum up business yourself, based on subtle marketing methods that sometimes go unn
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being you
Arrest trade barriers by free trade agreements following international standardsTrade barriers are artificial disincentive to export or import traders. Example of trade barriers are tariff, quota and unnecessary import/export license requirements slapped against foreign traders to favor local traders.Traders who suffer from these trade barriers are imposed additional costs that raises their trade prices, thus, it will be hard for them to compete fairly on pric
Which ones?
You have to test in order to find out. But it’s not hard. And if postcards will work for you, then you’ll probably save a lot of money on advertising – and get much better results.
If you've got a local service business then postcard advertising might be a good way to begin direct marketing. One of my friends owns a tire-sales/auto-repair business in Delaware. He began using postcards to attract new customers when he first opened up his shop 7 years ago.
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your
IntroductionManufacturing companies have started venturing globally to take advantage of low cost manufacturing, geographical location, resource availability and so forth. Developing and managing global manufacturing operations have continuously been a challenging task for company’s world wide. This article attempts to explore 10 most significant issues of concern, challenges faced, and potential solutions for multi-national manufacturing organizations as they start
He purchased a mailing list of new homeowners in the area and offered them a free-oil change with a discount coupon towards other services as a gift for moving into the community.
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being you
The qualified labor "gene pool" is clearly getting pretty shallow. All indications are that it will continue to get worse. Right now It's as good as it will ever be, and that’s a scary thing to say the least.With the labor market tightening up, the harsh reality is that there are a finite number of qualified people available for any given job. And everyone wants to hire them.As the labor pool tightens, it presents a dilemma: how does an organization ensure th
He did this every month for about 3 years. Then he stopped.
Why?
Because he couldn’t handle all the work he was getting from those mailings anymore. You see, he didn’t want to expand his business beyond the size it had grown into. He didn’t want to hire any more people. And he was content with his level of business and income.
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being you
"Success is one of the leading causes of failure," writes consultant Jim Clemmer in his new book, Pathways to Performance (Macmillan Canada). Current market and customer research creates tunnel vision, causing companies to overlook the potential of new ideas. Mr. Clemmer's examples from history:• When trains were first developed, the King of Prussia confidently predicted: "No one will pay good money to get from Berlin to Potsdam in one hour when he can ride his horse
The point here though, is that he built his WHOLE business on the back of simple postcard advertising. The lowly little postcard worked for him in a HUGE way.
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being you
Reward your Employees with Travel IncentivesMotivating employees, especially highly competitive employees like inside and outside salespersons and telemarketers, can be a challenge. Sure, everyone likes cash, but what if you could offer a incentive that was worth more than cash? That's what travel incentives are all about.What do you think would generate more excitement among your employees; offering $50 to the person who sets the most appointments in one day,
With this in mind, here are some tips for your own postcard advertising:
1) Remember to use the rules of good sales copy -- the primary one being your need to offer benefits to customers instead of just telling them about the features in your products and services.
2) Always try to spell out a few outstanding benefits on your postcard using bullet points.
3) Offer a desirable gift or premium of some sort.
4) Make your postcards stand out. Use solar-yellow or goldenrod color with black type. (A few direct marketers I’ve spoken with say this generates higher responses than any other color schemes they’ve tested.)
5) Use follow-up mailings to customers who respond to mailings so you can create your own in-house mailing list. Then develop a relationship with these individuals. Get them to “know you, like you, and trust you.”
6) Periodically send your “best” customers special offers or discounts, simply for being your “best” customers.
7) Always put a headline on your postcards.
8) If you discover postcard advertising works for your particular business then do it regularly … like clockwork.
9) Don’t assume postcards only work for lower-priced items or services. One robotics company I read about mailed 250 po
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