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Write You - Is Your Company the Real McCoy?
Some time ago I registered at some (very popular) forum and a day after I received a letter from a forum member with a "business offer". I think this "offer" is a classical scam. But judge for yourself.In the letter it was written:“Good day Dear One, Greetings and How are you today, I am Michael D* I would like you to permit me to apply through this medium for your co-operation and to secure an opportunity to invest and do
Buyers today are savvy. They have more choices than ever before. And they can tell--at least at some level--whether or not the company and the
Most financial executives use some form of rolling forecast to guide their financial planning and budgeting efforts, but do so in rudimentary fashion, employing mostly manual business performance management processes and spreadsheets that inevitably fail to deliver the accuracy and manageability they are seeking. A recent survey of more than 320 senior finance executives in North America and Europe showed that over 68% of
The term "Real McCoy" most likely comes from a railway invention by Elijah McCoy that automatically dripped oil to critical parts of the train instead of having to stop and let the oilman do it manually.
Even though Elijah applied for and was granted a US Patent, there were many imitators. But none of them were as good as the "Real McCoy".
How about you and your company? Are you the Real McCoy?
Or are you trying to be something you're not? Are you trying to imitate your competition instead of being yourself?
I see far too many small companies trying to look like big companies. I see big companies doing their best to come across as a small-town company. There are old enterprises attempting to look fresh and new, while brand new ones are trying to appear well established.
All of these efforts burn up time, energy and resources. They rarely work well--if they work at all.
People like to do business with people they like. And they like people who are like themselves. They don't really do business with a company--they do business with the people IN that company.
Buyers today are savvy. They have more choices than ever before. And they can tell--at least at some level--whether or not the company and the
Free business cards make an excellent statement as an advertising medium for your small business. Almost all business owners, whether the business is large or small, makes use of business cards constantly. If your business has a client base, or would like to have a client base, you can use business cards to distribute to anyone you meet who might be a potential client. You can use business cards to remind your existing clients of your
Even though Elijah applied for and was granted a US Patent, there were many imitators. But none of them were as good as the "Real McCoy".
How about you and your company? Are you the Real McCoy?
Or are you trying to be something you're not? Are you trying to imitate your competition instead of being yourself?
I see far too many small companies trying to look like big companies. I see big companies doing their best to come across as a small-town company. There are old enterprises attempting to look fresh and new, while brand new ones are trying to appear well established.
All of these efforts burn up time, energy and resources. They rarely work well--if they work at all.
People like to do business with people they like. And they like people who are like themselves. They don't really do business with a company--they do business with the people IN that company.
Buyers today are savvy. They have more choices than ever before. And they can tell--at least at some level--whether or not the company and the
Interestingly enough the majority of people who ask me whether their sales letter is too long have missed the boat somewhat.You see, their mind is focused on the length of their sales letter rather than the job the sales letter has to do, and when they do that it is impossible to write in a manner that will convince the reader to take action and buy their product.No, your main focus when writing a sales letter must be on the
Or are you trying to be something you're not? Are you trying to imitate your competition instead of being yourself?
I see far too many small companies trying to look like big companies. I see big companies doing their best to come across as a small-town company. There are old enterprises attempting to look fresh and new, while brand new ones are trying to appear well established.
All of these efforts burn up time, energy and resources. They rarely work well--if they work at all.
People like to do business with people they like. And they like people who are like themselves. They don't really do business with a company--they do business with the people IN that company.
Buyers today are savvy. They have more choices than ever before. And they can tell--at least at some level--whether or not the company and the
The federal, state and local government agencies throughout the United States are looking to do business with women-owned firms like never before. One of the key reasons is that women-owned firms in the U.S. are growing like never before.The federal government, along with many states and local government agencies, maintain goals regarding the contracts they target for women-owned businesses. The federal government’s goal is 5% of t
All of these efforts burn up time, energy and resources. They rarely work well--if they work at all.
People like to do business with people they like. And they like people who are like themselves. They don't really do business with a company--they do business with the people IN that company.
Buyers today are savvy. They have more choices than ever before. And they can tell--at least at some level--whether or not the company and the
Lean manufacturing is a business performance improvement tool that focuses on enhancing value, cost, delivery, and people. It helps expose waste and makes continuous improvement possible by identifying and eliminating non-value-adding activities in design, production, supply chain and management.Organizations that are applying lean technology to their manufacturing processes are achieving the greatest improvements in speed, efficie
Buyers today are savvy. They have more choices than ever before. And they can tell--at least at some level--whether or not the company and the people in it are congruent. They seek out, resonate with and tend to be loyal to companies that are authentic.
It's not only a good thing to do, it's good business.
Your uniqueness and the things you're best at doing are all part of your differentiating position. It's who you are--your identity. It's what people can relate to. If there's anything false, made up or covered over, your prospects will sense it. And they won't even be able to tell you why they didn't buy.
As Emerson said so eloquently, "Who you are speaks so loudly, I can't hear what you say."
The company that knows who they are, knows what they're really good at and communicates that effectively--without trying to be all things to all people--is usually way ahead of the pack.
Is it easy? No, I don't think so. But it IS easier than trying to be something you're not.
Authenticity is Pillar Number One of the World Class Principles. This principle--authenticity--is the most challenging and yet perhaps the simplest of all the 10 Pillars. Much like your core values, your authentic self isn't something to create but rather something to disc
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