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Write You - How to Sell Service Packages
Career - Job Comparison they get three, 30-minute sessions a month with you, or four,
45-minute sessions.I decided to hypothetically put two people seeking professional careers, one a prospective college student, the other a truck driving school candidate, up against each other in a comparison of job training, annual salary, debt accumulation, and investment capability, while comparing time frames to similar objectives. Assuming we start this time frame with the student entering college and the truck driver entering truck driving school. If you're an organizer, your clients don't care if they get three hours of your time or four. Should You Go Backwards In Your Career? One of the strategies I've been nagging everyone about lately
(yes, I do mean nag—with a smile of course!) is to quit focusing
on features and start relishing results. So far, so good. But
where a lot of Service Professionals pull up short is when they
try to describe their packages. All of a sudden, features tumble
out like kittens running amok.After years of working as an administrative assistant, Susan finally broke into the ranks of management. Eventually she changed companies and continued on her career path.Over time, problems arose in her new position. Politics were ugly at the new company, and Susan didn’t believe she had the savvy to navigate such treacherous waters. To make matters worse, she was made the scapegoat for a project that went awry. When she was able to prove Yes, you need to create packages. Yes, those packages will include a list of features (think the "mechanics" of what you do here). But that's not what your clients are buying. What your clients are buying is a result. So...what result does your Package A deliver? What result does Package B deliver? And Package C? You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. < Your Identity Speaks Loudly...What Are You Saying? ut
where a lot of Service Professionals pull up short is when they
try to describe their packages. All of a sudden, features tumble
out like kittens running amok.Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building a corporate identity that bolsters your business objectives is a subtle, yet important part of achieving business success.How do you wa Yes, you need to create packages. Yes, those packages will include a list of features (think the "mechanics" of what you do here). But that's not what your clients are buying. What your clients are buying is a result. So...what result does your Package A deliver? What result does Package B deliver? And Package C? You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. Awareness, Focus and This Moment create packages. Yes, those packages will
include a list of features (think the "mechanics" of what you do
here). But that's not what your clients are buying.All too often we spend our days doing the same thing we did the day before. Just as often we find that the action of yesterday is not producing the results we are looking for tomorrow.None the less, we keep plodding along hoping that by some miracle we will see a different result from the same action.The interesting thing to note is that the majority of time most people focus on the past or worry about the future. Few people ever spend What your clients are buying is a result. So...what result does your Package A deliver? What result does Package B deliver? And Package C? You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. Business Secrets Revealed: 4. Business is Occupation buying is a result. So...what result does
your Package A deliver? What result does Package B deliver? And
Package C?Business is Occupation:The principal activity in your life is to earn money and spend it for the basic needs and other comforts of life.Job or Business?After a reasonable period of physical growth and education, one decides to enter into the main activity of earning for a living. Based on the facilities and circumstances, he prefers to go to a job or enter into an enterprise. This depends mainly on the individual’s You see, if you're a coach, your clients don't really care if they get three, 30-minute sessions a month with you, or four, 45-minute sessions. If you're an organizer, your clients don't care if they get three hours of your time or four. Cheesecake Calendar Fundraiser they get three, 30-minute sessions a month with you, or four,
45-minute sessions.What exactly is a cheesecake calendar fundraiser? It's a calendar with 'tongue-in-cheek' photos of community members combined with delicious cheesecake recipes on every page. The cheesecake aspect gives it something of a naughty connotation, but it's really tasteful and all in good fun.Getting started Obviously, you'll need a photographer and your calendar models, so choose a theme and start hitting up possible volunteers. Ask a photographer If you're an organizer, your clients don't care if they get three hours of your time or four. If you're a designer, they don't care if they get eight hours of your time or ten. What they care about is getting what they want! The coaching client wants to achieve their goals or make important decisions in their life/business. The organizing client wants to see their floor and desk top for the first time in months. The design client wants a marketing package that grabs attention. For example, when I designed my HorseWise Brilliance Unbridled V.I.P. program and the Success Circle Coaching Club, I looked carefully at the results each one delivers. Both offer similar strategies but the Success Circle is more of a do-it-yourself program (with an abundance of my mentoring and coaching) while the V.I.P. program del
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