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  • Write You - Market Research: Qualitative, Quantitative and Everything In Between

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    by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a c
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    For people considering market research, a point that often trips them up is the difference between qualitative and quantitative market research. Unfortunately, there are such important distinctions between those two types of research methodologies that it’s difficult to consider the pros and cons of conducting market research until those differences are made clear. That’s the goal of this article.

    I know that it’s stating the obvious, but the terms really are made much easier by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a ce

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    tive market research. Unfortunately, there are such important distinctions between those two types of research methodologies that it’s difficult to consider the pros and cons of conducting market research until those differences are made clear. That’s the goal of this article.

    I know that it’s stating the obvious, but the terms really are made much easier by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a c

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    gies that it’s difficult to consider the pros and cons of conducting market research until those differences are made clear. That’s the goal of this article.

    I know that it’s stating the obvious, but the terms really are made much easier by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a c

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    . That’s the goal of this article.

    I know that it’s stating the obvious, but the terms really are made much easier by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a c

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    by remembering their root words – quantitative market research measures the quantity of respondents who feel or act in a certain way. While qualitative market research is helpful in understanding the quality of a customers’ behavior or attitudes – why do they feel or act in a certain way.

    Qualitative = Quality (hows and whys or “directional”)

    Quantitative = Quantity (less depth, but includes solid numbers)

    Quantitative Market Research

    Quantitative research is a rigid research tool that typically asks every respondent an identical set of questions, generally allowing the respondent

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