Write You - Another Expensive Marketing Mistake: Assuming Too Much

When you're writing to professionals in any field, you can assume that they know the terminology. You can also assume professionals know why they need the equipment they use every day - so you can get right down to showing why your product is best.

But should you assume that they know who you are, and where you are?

An advertisement in our local newspaper today was a prime example of assuming too much.

I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.

Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.

But nowhere in the ad did it say that

Should the advertiser assume that only long-term residents would want his rental space? In this community, quite the opposite is true. His most likely prospects are people moving into the area, bringing their businesses with them.

Our small town weekly newspaper is mailed out all over the United States. People who are thinking of relocating to our area subscribe, as do past residents. Since the ad doesn't say otherwise, most of these people will assume that the building is in this town.

I can envision people reading this ad and thinking "Wow, when did that get built?" or "That looks like the perfect spot for my small boutique." I can also envision people driving all over trying to find the Cedar Street Bridge. There is a Cedar Street in this town, but it has no large commercial buildings, and it has no water to necessitate a bridge.

This is a classic case of assuming too much. If you go to the trouble and expense of placing an ad - unless you do all of your business by phone or e-mail - it should include your business location. You Can Succeed in a Home-Based Business
The Small Business Administration predicts nearly 95% of all businesses will close or fail within five years of their opening.In my opinion, this statistic needlessly scares budding entrepreneurs. Sure, it is important that you know the odds against you, and that you conduct due diligence before signirime example of assuming too much.

I need to back up just a bit. Ours is a very small town, located about 30 miles from a slightly larger town. The half-page ad in today's newspaper was for rental space available in a commercial building in that larger town.

Now, most of the people who have lived here for at least 20 or 30 years know the building and its history. So when the ad said that rental spaces are now available in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.

But nowhere in the ad did it say that

Should the advertiser assume that only long-term residents would want his rental space? In this community, quite the opposite is true. His most likely prospects are people moving into the area, bringing their businesses with them.

Our small town weekly newspaper is mailed out all over the United States. People who are thinking of relocating to our area subscribe, as do past residents. Since the ad doesn't say otherwise, most of these people will assume that the building is in this town.

I can envision people reading this ad and thinking "Wow, when did that get built?" or "That looks like the perfect spot for my small boutique." I can also envision people driving all over trying to find the Cedar Street Bridge. There is a Cedar Street in this town, but it has no large commercial buildings, and it has no water to necessitate a bridge.

This is a classic case of assuming too much. If you go to the trouble and expense of placing an ad - unless you do all of your business by phone or e-mail - it should include your business location. Notable News - The Branding Myth
How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the worle in the "Cedar Street Bridge" and showed a large photograph, most long time residents would know automatically that it is not in our town - but in the next town down the highway.

But nowhere in the ad did it say that

Should the advertiser assume that only long-term residents would want his rental space? In this community, quite the opposite is true. His most likely prospects are people moving into the area, bringing their businesses with them.

Our small town weekly newspaper is mailed out all over the United States. People who are thinking of relocating to our area subscribe, as do past residents. Since the ad doesn't say otherwise, most of these people will assume that the building is in this town.

I can envision people reading this ad and thinking "Wow, when did that get built?" or "That looks like the perfect spot for my small boutique." I can also envision people driving all over trying to find the Cedar Street Bridge. There is a Cedar Street in this town, but it has no large commercial buildings, and it has no water to necessitate a bridge.

This is a classic case of assuming too much. If you go to the trouble and expense of placing an ad - unless you do all of your business by phone or e-mail - it should include your business location. Sales Receipt - Printing the Full Credit Card Number is Against the 2003 Law
My local Sears store may get sued one of these days because it is still printing the full credit card numbers on their sales receipts.According to the U.S. Fair and Accurate Credit Transactions Act of 2003, which went into effect on December 4, 2006, the retailers are not allowed to print their customnging their businesses with them.

Our small town weekly newspaper is mailed out all over the United States. People who are thinking of relocating to our area subscribe, as do past residents. Since the ad doesn't say otherwise, most of these people will assume that the building is in this town.

I can envision people reading this ad and thinking "Wow, when did that get built?" or "That looks like the perfect spot for my small boutique." I can also envision people driving all over trying to find the Cedar Street Bridge. There is a Cedar Street in this town, but it has no large commercial buildings, and it has no water to necessitate a bridge.

This is a classic case of assuming too much. If you go to the trouble and expense of placing an ad - unless you do all of your business by phone or e-mail - it should include your business location. Shtick Only Goes So Far
I loathe the word “shtick.”So, I did some research to figure out what it really means. And I discovered two facts:1. The word shtick is defined as “A characteristic attribute, talent, gimmick or trait that is helpful in securing recognition or attention.”2. The word shtick small boutique." I can also envision people driving all over trying to find the Cedar Street Bridge. There is a Cedar Street in this town, but it has no large commercial buildings, and it has no water to necessitate a bridge.

This is a classic case of assuming too much. If you go to the trouble and expense of placing an ad - unless you do all of your business by phone or e-mail - it should include your business location.

Newspaper ads are not free, or even inexpensive. Be sure each includes the important details. If you've handed over your information and asked the newspaper to set up your ad, ask to see you a proof before they run the ad. Otherwise, you might as well take that money out in a windstorm and let it fly away.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.net/article/26113/writeyou-Another-Expensive-Marketing-Mistake-Assuming-Too-Much.html">Another Expensive Marketing Mistake: Assuming Too Much</a>

BB link (for phorums):
[url=http://www.writeyou.net/article/26113/writeyou-Another-Expensive-Marketing-Mistake-Assuming-Too-Much.html]Another Expensive Marketing Mistake: Assuming Too Much[/url]

Related Articles:

Payroll Outsourcing Costs

Payroll outsourcing costs are negligible when compared to the expenditure incurred in processing payroll with in-house staff. According to statistics, 40% of the entire administration time of a small business concern deals with payroll processing. Payroll outsourcing is a cost–effective solution for proper profit management. The cost of outsourcing is based on the specific services provided. Most of the companies offer some basic packages as well as advanced versions. The price of the package varies with the added advantages.

What Is It Millionaires Have That Make Them Millionaires?

There's a business out there that trains you to think successfully; to not only think like a millionaire, but to become a millionaire. Your best thinking has gotten you right where you are. If you desire different results, you require to start thinking differently. This business will reprogram your mind for success in all areas of your life, if you're ready...Financially, it can set you free. If you're serious about results, you deserve to hear this...

How to Choose the Best Marketing Strategies for You

So, you're thinking about doing some marketing. If you're a small business owner, chances are you've already discovered that your options are practically endless.

Bookmark it: