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Write You - Authentic Marketing (And Success) Require You to Look Within
Women Entrepreneurs Prove It's Not Just A Man's World
I had the honor of speaking this week at a women's business association luncheon on the topic of entrepreneurship. When I mentioned to my wife the day before that I was speaking to group of women entrepreneurs she asked, "Why on earth would they ask you to speak?"In her defense my dear wife has no idea what I do for a living. She's never read a single one of the several hundred columns I've written. She's never attended a function where I'm speaking or sat in the audience at any of my seminars.She just knows that we live a very comfortable lifestyle and believes me when I tell her our money doesn't come from the drug trade.Beyond that, she's incredibly happy in her ignorance of her husband's skills.When I feigned hurt feelings she waved a hand at me and said, "My point is, what in the world can a man tell a
ally control the outcome of the business uI had the honor of speaking this week at a women's business association luncheon on the topic of entrepreneurship. When I mentioned to my wife the day before that I was speaking to group of women entrepreneurs she asked, "Why on earth would they ask you to speak?"In her defense my dear wife has no idea what I do for a living. She's never read a single one of the several hundred columns I've written. She's never attended a function where I'm speaking or sat in the audience at any of my seminars.She just knows that we live a very comfortable lifestyle and believes me when I tell her our money doesn't come from the drug trade.Beyond that, she's incredibly happy in her ignorance of her husband's skills.When I feigned hurt feelings she waved a hand at me and said, "My point is, what in the world can a man tell a
Teleconferencing Helps You Build a Business Empire
You balk as you look at the phone bill. In the three months it took your company to branch out to a location three continents away from where you are, you've spent enough money on phone bills to buy both an apartment in New York and a Porsche. What worries you the most is that you know this isn't the end of the story, or your phone bills. With key members of your staff calling each other almost every hour, you know those bills would remain as high as your blood pressure level.With this pressing reality in mind, why not turn to teleconferencing? Teleconferencing is a meeting involving people in various places around the world. They talk to teach other using telephones or video links to communicate with each other. The good thing about teleconferencing is that it lets you keep dynamic lines of communication open for only a fracti
Let’s face it: being self-employed, our businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business unYou balk as you look at the phone bill. In the three months it took your company to branch out to a location three continents away from where you are, you've spent enough money on phone bills to buy both an apartment in New York and a Porsche. What worries you the most is that you know this isn't the end of the story, or your phone bills. With key members of your staff calling each other almost every hour, you know those bills would remain as high as your blood pressure level.With this pressing reality in mind, why not turn to teleconferencing? Teleconferencing is a meeting involving people in various places around the world. They talk to teach other using telephones or video links to communicate with each other. The good thing about teleconferencing is that it lets you keep dynamic lines of communication open for only a fracti
The Cost–Benefit Ratio Of Outdoor Signs, 4 Things You Need To Know
Pictures are worth a thousand words – you know that. The same holds true for an outdoor sign. Not only is your outdoor sign effective in bringing you additional footfalls, it is one of the most cost-effective methods of advertising a business. Let us take an example to illustrate how effective and cheap an outdoor sign can be:Cost of outdoor sign: $25,000Life of outdoor sign: 8 yearsFloating population walking and automobiles driving past your shop: 20,000/dayMaintenance: $100/month (maximum, including electricity)Dissecting the information above, we can figure out that the capital cost of the sign per month will be $260.40 ($25,000 divided by 96 months). Add to this the monthly maintenance cost of $100, so that makes the cost $360.40 per month.Now look at what a measly expense of $360.4
businesses are fundamentally a reflection of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business uPictures are worth a thousand words – you know that. The same holds true for an outdoor sign. Not only is your outdoor sign effective in bringing you additional footfalls, it is one of the most cost-effective methods of advertising a business. Let us take an example to illustrate how effective and cheap an outdoor sign can be:Cost of outdoor sign: $25,000Life of outdoor sign: 8 yearsFloating population walking and automobiles driving past your shop: 20,000/dayMaintenance: $100/month (maximum, including electricity)Dissecting the information above, we can figure out that the capital cost of the sign per month will be $260.40 ($25,000 divided by 96 months). Add to this the monthly maintenance cost of $100, so that makes the cost $360.40 per month.Now look at what a measly expense of $360.4
Watch Your Customers Grow
Nurturing your customers and helping them to develop into better people (who use more of what you sell) is often like raising children - but without the teenage worries! Customers need help to know how best to use your products and services. Look out for their needs and you will be rewarded in multiples.I can hear some of you thinking "Me! Nurture customers! How can I do that?" The good news is that it's not too hard. Just give yourself some time to get into a few good habits and…before you know it...you'll find yourself wanting the best for your customers every day.Nurturing activities come in many shapes and sizes. Try some of these for fit:Make it super easy for your customers to select which item they need from your range. Give information and tips to put them on the right track.Give your customers a gu
of every part of us. It’s not like working for a corporation where you don’t really control the outcome of the business uNurturing your customers and helping them to develop into better people (who use more of what you sell) is often like raising children - but without the teenage worries! Customers need help to know how best to use your products and services. Look out for their needs and you will be rewarded in multiples.I can hear some of you thinking "Me! Nurture customers! How can I do that?" The good news is that it's not too hard. Just give yourself some time to get into a few good habits and…before you know it...you'll find yourself wanting the best for your customers every day.Nurturing activities come in many shapes and sizes. Try some of these for fit:Make it super easy for your customers to select which item they need from your range. Give information and tips to put them on the right track.Give your customers a gu
A Matter of Trust
An interesting piece of news turned up today about how much nations trust their media. Indians fare quite high up on the charts. Going by the number of News Channels and Newspapers the country has today it seems that the people still have faith in the various newscasters in the country.What's also interesting to note is that channels like Star News and NDTV score lower than a channel like Aaj Tak in the trust factor. Why? May be the people prefer to accept a channel that does not seem as slick or that has the look and feel of an international channel. I say this because Doordarshan scores quite high as well. They also are not known for their slick presentation either.It could also be the sum total that increases the trust people have in a publication or a TV channel. In the case of the News Channels the presenters play a
rking for a corporation where you don’t really control the outcome of the business uAn interesting piece of news turned up today about how much nations trust their media. Indians fare quite high up on the charts. Going by the number of News Channels and Newspapers the country has today it seems that the people still have faith in the various newscasters in the country.What's also interesting to note is that channels like Star News and NDTV score lower than a channel like Aaj Tak in the trust factor. Why? May be the people prefer to accept a channel that does not seem as slick or that has the look and feel of an international channel. I say this because Doordarshan scores quite high as well. They also are not known for their slick presentation either.It could also be the sum total that increases the trust people have in a publication or a TV channel. In the case of the News Channels the presenters play a
Filing Systems For The Paperless Office
Filing systems are not going away any time soon. The paperless world we thought was created with the advent of computers has done nothing more than create an exponential amount of reasons for us to generate more hard copy documents requiring storage such as file cabinets. This need for more office document storage has also increased the need for improved office filing systems.Reviewing the large selection of brand name office furniture retailers can be overwhelming. This is where I can draw on experience. With our combined years in various office settings and 10 years as an operations manager, I offer the ideas as pertains to filing cabinets for any department or home office.Simple ideas and suggestions like the following are often neglected. Disregarded, an office filing system can be harmful to a business in many ways.
ally control the outcome of the business unless you’re at the top. Who you and I “are” as people literally affects our businesses, every day, every minute, every second, with every breath.Filing systems are not going away any time soon. The paperless world we thought was created with the advent of computers has done nothing more than create an exponential amount of reasons for us to generate more hard copy documents requiring storage such as file cabinets. This need for more office document storage has also increased the need for improved office filing systems.Reviewing the large selection of brand name office furniture retailers can be overwhelming. This is where I can draw on experience. With our combined years in various office settings and 10 years as an operations manager, I offer the ideas as pertains to filing cabinets for any department or home office.Simple ideas and suggestions like the following are often neglected. Disregarded, an office filing system can be harmful to a business in many ways.
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