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Write You - Mortgage Marketing: Giving Your Materials Life
Customer service is increasingly seen as one of the most valuable uses for a commercial World Wide Web site. Your Web site is available on a 24 hour, seven days a week basis. So it is well worth exploring ways in which your customers can virtually “serve themselves," without the need for overtime staff, or lengthy voice mail procedures. James Feldman is President of JFA, Inc., an online business offering high quality and unique gift items including automatic w
Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials beco
This is a variation of my "Last man standing" game I play on my workshops, seminars, teleconferences and speaking engagements...This is an interesting game and will take only 3 minutes to play.Required: Pen, paper, your business card and an open mindPreparationTry and recall how many business cards you have distributed in the last 4 weeks. Go on, no clicking on emails, or databases, mentally try and recall who you gave your card to in the las
Think about your favorite TV show. What keeps you excited about the show and tuning in each week? It’s usually because the show features a compelling story line, one that you see in small sections (episodes).
When you develop your mortgage marketing materials to reflect this same kind of story telling tactics, you capture the attention of the audience and keep them tuned in for the next episode.
Maybe you are having a hard time picturing how you will drip out information in a storyline format. Most people deliver all their information in one fell swoop. But their audience can only digest small amounts of information at a sitting, and that’s how you need to structure your marketing approach.
Your first step might be sitting down with your prospect and finding out some information so you can tailor your approach to them. What are their goals, obstacles, and challenges for the year? How do they plan to overcome these obstacles? Do they need help? What can you do to help?
Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials becom
A lot of celebrities, non-profit and non-governmental organizations work in different fund raising events every year. This could be to get more money for AIDS research, food for impoverished nations and victims of national calamities.This type of fundraiser doesn't go from house to house in the event that the homeowner will give a fat check. It takes a gimmick and a bit of marketing to get people to participate and have some fun. Here are some tips that will be h
Think about your favorite TV show. What keeps you excited about the show and tuning in each week? It’s usually because the show features a compelling story line, one that you see in small sections (episodes).
When you develop your mortgage marketing materials to reflect this same kind of story telling tactics, you capture the attention of the audience and keep them tuned in for the next episode.
Maybe you are having a hard time picturing how you will drip out information in a storyline format. Most people deliver all their information in one fell swoop. But their audience can only digest small amounts of information at a sitting, and that’s how you need to structure your marketing approach.
Your first step might be sitting down with your prospect and finding out some information so you can tailor your approach to them. What are their goals, obstacles, and challenges for the year? How do they plan to overcome these obstacles? Do they need help? What can you do to help?
Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials beco
Many factors such as globalization, technological advances, deregulation, privatization, mergers or acquisitions coupled with a movement of labor-intensive projects to less expensive locations and changing customer demands are forcing organizations to constantly review their purpose, vision and future strategy. Most of the organizations have the objective of ‘maximization shareholder’s wealth’ but there are other key indicators that exhibit the need for adaptability to
Maybe you are having a hard time picturing how you will drip out information in a storyline format. Most people deliver all their information in one fell swoop. But their audience can only digest small amounts of information at a sitting, and that’s how you need to structure your marketing approach.
Your first step might be sitting down with your prospect and finding out some information so you can tailor your approach to them. What are their goals, obstacles, and challenges for the year? How do they plan to overcome these obstacles? Do they need help? What can you do to help?
Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials beco
All businesses need feedback from their customers, potential future clients, employees and vendors. But how do you go about getting this feedback or soliciting these questions to insure you get the input you need to run an on-going successful business? Recently I noticed a non-profit group soliciting ideas and questions. And their headline was; Donate Your Question.Well in considering this I remembered a few years back the company I buil
Your first step might be sitting down with your prospect and finding out some information so you can tailor your approach to them. What are their goals, obstacles, and challenges for the year? How do they plan to overcome these obstacles? Do they need help? What can you do to help?
Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials beco
The modern day franchise systems have evolved and therefore the franchise relationship has changed. It used to be in the franchise relationship that franchising companies worked more like dictatorships and they worked best when the dictator was the benevolent type. Franchisor founders were strict but they would do anything for their franchise teams and those are the franchises that we know of today as the greats.Dunkin' Donuts, McDonald's, Wendy's hamburger and
Once you identify their problems, you can develop your materials to your audience. When you show how you solve the problems they are experiencing, your materials become magnetic to them, and they can’t wait to hear more.
How do you start? After your meeting or phone call (it could just be a quick survey with no pressure), sit down and immediately write a personalized, handwritten thank you note. Thank them for taking the time to speak with you and learn about their problems. As you close your note, state that they can expect to hear from you with materials to help solve their problems.
Next, follow up with a brochure. Many loan officers would give the agent a brochure at the meeting. Instead, you are going to make sure that your brochure addresses their problem, something you couldn’t have known in advance.
A perfectly designed brochure is one of the cornerstones of your marketing materials. It reinforces your position and gets them to think back to the first meeting or phone call. Now you’ve had three contacts with the agent (your meeting or call, the thank you note, and now the brochure).
In the next phase, continue sending out marketing materials. This time, send materials in a different format. People respond differently to a variety of packaging, some prefer reading while some prefer to hear a message. Send o
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