With that in mind, here are 7 ways to trigger emotions in your copy:

1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
3. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or t
   Your Interview Environment: More Than Just the Interview
   Most job seekers think the interview begins the moment they stand up to greet the person interviewing them. This is false. An interview is a two-way street, so your interview should begin the moment you walk through the company’s door. In your haste to make a good impression, don’t forget to keep
   iness sales are still decided by human beings, just like consumer sales. And all human beings buy on emotion.

   With that in mind, here are 7 ways to trigger emotions in your copy:

   1. Tell a story. A good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
   2. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
   3. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or t
      Selling Skills: What Does A Salesperson Do Anyway?
      A salesperson’s responsibility can best be summarized by the following large responsibilities each requiring separate competencies: 1. Prospecting – a salesperson must always be identifying future users of the product or service and determining how they can benefit from the company’s offerin
      good story captures attention, and draws the reader in. Right away, his emotions are stirred, and he cares about the outcome. Meanwhile, a lesson or sales message can be conveyed without resistance. And that message will be remembered much longer, as good stories are hard to forget.
   4. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
   5. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or t
      Medical Billing - FB0 Record Fields 1 Through 7
      The FA0 record for medical billing was pretty long to say the least. Well, the F series records are not quite done. The FB0 record, even though it is separate from the FA0 record, is still considered line item detail for the claim and must be transmitted if it is required by the payer. In this i
      age will be remembered much longer, as good stories are hard to forget.
   6. Paint a picture. Be vivid in your descriptions. Let the prospect see himself enjoying life after your product or service has solved his problem.
   7. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or t
      Unemployment: Are You Next?
      When recent college students were asked what “professional opportunities were available for them after graduation”, 84% believed their chances were “very good or better”. However, as many of these students will soon discover, the reality of reaching their employment goal is “grim at best”.H
      d his problem.
   8. Stimulate all five senses. By merely describing the sight, smell, feel, sound and taste of something, you make it real to your prospect. You mentally transport her to where you are – or transport your product to her. She'll be aware, engaged – and emotionally involved with what you're telling her.
   9. Promise benefits. Show her what you're going to do for her. Tell her how her life will be better, how time will be saved – and what she'll do with that time – by using your product. Let her know What's In It For Me.
   10. Use power words. Give your copy punch and excitement by using action words and vivid descriptors. Avoid all forms of the verb "to be." Show your product or service in action, and it will impact her heart.
   11. Use a friendly tone of voice. Speak directly to your prospect, and sound like you're talking to a friend. Read your copy aloud and see if it passes the "barstool test." If it sounds like you're talking to the person on the barstool beside you, it's good. If any line or sentence makes