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Write You - Marketing Your Way to Corporate Culture Excellence
The planning and testing stage is the time to research your ideas to figure out if there really is a market for your product. Too many newbies start out with an idea that they think it is brilliant, and it may well be brilliant. But you have to test and research to see just what is the interest or demand that your product might generate. How can you do your homework on something that is new? First you have to t
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with
You have probably become fairly accustomed to dressing casually for school with a wardrobe consisting of jeans, shirts, and tennis shoes. And why not? Jeans are way more comfortable than slacks and dress shoes don’t hold a candle to a comfy pair of sandals. Unfortunately, these items are best left to the back of the closet when it comes to dressing appropriately for a job interview.The first step in this p
But, with all tragedy and chaos comes renewal, and even opportunity. Corporations who are brave, willing and able-minded to lead from the ashes can take up a prized position in the ranks of the trustworthy, and benefit from the spoils, counted in new revenue.
Where do you start? If your company is really good at what they do already, then it will be a relatively simple process. If you have a not-so-glowing reputation in your industry (you know who you are), then the journey will take a bit more effort and time – look at it this way, you have even more to gain. I strongly encourage you to work extra hard to clean up that reputation. No time is better than the present. Furthermore, the marketing initiatives related to corporate culture marketing can be initiated the moment you begin that process.
Areas of Focus The first step is to document your current position. Hopefully, you’ve already completed this step. This entails identifying your baseline in several areas of excellence, such as:
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with
As it was, Walmart was a wonderful part of my life. For a short while I sincerely believed what I was told and even if I had my doubts I pushed them aside because the company that I grew to love seemed to be something I had never come across in almost twenty five years of retail.Now with a book about it written and the possibility that it may be too controversial for anyone to print, I may have to do it myse
Where do you start? If your company is really good at what they do already, then it will be a relatively simple process. If you have a not-so-glowing reputation in your industry (you know who you are), then the journey will take a bit more effort and time – look at it this way, you have even more to gain. I strongly encourage you to work extra hard to clean up that reputation. No time is better than the present. Furthermore, the marketing initiatives related to corporate culture marketing can be initiated the moment you begin that process.
Areas of Focus The first step is to document your current position. Hopefully, you’ve already completed this step. This entails identifying your baseline in several areas of excellence, such as:
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with
Have you thought about buying your own carpet cleaning franchise? I have found through my 14 years in the cleaning industry that buying a carpet cleaning franchise is really not a great idea.The hardest part of owning and running any business is getting new customers. That's where most people get the idea of owning a franchise. You have a proven system in place that helps you with getting new customers.
Areas of Focus The first step is to document your current position. Hopefully, you’ve already completed this step. This entails identifying your baseline in several areas of excellence, such as:
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with
In parts 1 and 2, We convinced you you’ve got to have a website, and we’ve shared some things to consider before having one designed, so now it’s time to think about how you can generate revenue 24 / 7.You’ve worked hard to build a business but let’s face it, you’re limited in how much you can make because your business can only be open a certain number of hours a day. If you provide a service to consumers or
A. delivery of goods and services
B. quality ratings
C. accuracy of orders or services
D. customer service ratings
E. employee satisfaction
F. institutional values (i.e., excellence, quality, integrity, honesty, corporate citizenship, etc.)
Then, identify external recognitions of your company for similar measures of excellence. This includes awards, nominations for awards, and individual awards (usually C-level recognition). Also, make a list of all charitable work that is sponsored by your organization, then a list of charitable activities in which you’re interested.
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with
I’ve had the pleasure and honor to meet some of the world’s greatest leaders and leadership gurus, from Sir Richard Branson, General Tommy Franks, and Captain Mike Abrashoff to Dr. Warren Bennis, Dr. Henry Mintzberg, and Tom Peters. And I get paid to do it! Through our work with Linkage Inc., we help support their broadcasts of these famous people by designing and developing participant and facilitator guides that
Gap Analysis We also recommend that you conduct a gap analysis related to these 6 areas of focus. This is done by surveying a mix of key managers (see E and F below) with questions such as “How do customers perceive our ability to deliver goods/services” on a 1-10 scale, or very poor to excellent. Then, simply survey the target customers directly (anonymously) on the same questions. For “E,” you’ll want to survey all employees and collect their response by business unit, division or group. For “F,” you’ll want to get internal and external surveys, including employees, partners, vendors, and customers. Insert the data into graphs that will allow you to see where significant gaps exist. The information this exercise presents is priceless, and should stimulate initiatives to rectify the situation…fill the gaps.
Once you’ve completed these tasks, you will have sufficient information on which to establish and grow an “excellence” program.
I recommend you also read my article entitled Gain Competitive Advantage Through Corporate Culture Marketing, which will outline the steps involved in building your Corporate Culture Marketing Program.
If you are interested in initiating a CCM program immediately, please contact us at Danskin Creative Communication, Inc.
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