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Write You - Small Business Marketing: How to Build Profitable Bridges Over an Ocean of Customer Mistrust
The start of the summer can be a singularly stressful time of the year. Just as soon as the exams end you have to find a job, at the same time as everybody else! So what can you do to tip the balance back in your favour?Firstly, make sure that your CV is well-written and up-to-date. There are thousands of books and websites overflowing with CV writing advice. The major jobsites such as Monster are a prime example and if you find the CV writing process too daunting
You can do this through free reports, articles, press releases and information that attack the common problems your prospects face in relating to your business. At the end of the information, you can create a small pitch for you business.
Your clients will definitely appreciate any information good, free information that saves them time and money.
Allow your Customers to Eas
number six in a series taken from:How to Evaluate and Profit from a Business Opportunity - The Entrepreneur's GuideIt's important that you understand how the business makes money. You must take that business down to its essence. For example banks make money by loaning it out at higher rates than it pays to get the money. What it pays to investors as interest, to its shareholders as dividends, and what it pays in interest to the other institutions it borrows from are its co
In his video he outlines an important concept which business owners must understand when connecting with their customers and getting them to pull out their wallets or open their check books. Here is his same concept in my own words.
When you are approaching your customers, there is a large gap between you and them. You are on an Island, they are on land and the gap between you represents an ocean of mistrust. All your customers see are you trying to get them to come across this ocean to your "island."
To the customer, this ocean can be a scary place. They will face many dangers and perils when trying to cross to get to your island safely. Your customers don't know how deep the water is, if it has sharks, or if they can safely wade across.
Your customer have all heard horror stories of people getting swept away by waves, eaten by sharks, stung by jellyfish or getting caught in the middle of a storm. Many customers are terrified to take the first step. There are many things that will keep your customers from reaching your island.
That is why it is important business owners to build solid bridges to help your customers overcome the fear and obstacles of coming to your island. A bridge represents a solid, clear path that ensures your customer is not "eaten by sharks" or subject to other perils in the process of reaching their destination. It also facilitates the process of becoming prospect, client or customer.
If you are a business owner who is letting your prospects drown before they reach your island, here are some of the things you can do to gap the bridges between you and your potential customers and clients.
Find out Your Customers Wants and Fears
Part of building profitable bridges starts by understanding your customer’s wants and fears. This way you can address this when you are trying to make better connections with your customers.
Give some Useful Information that saves time and money
One of the easiest ways to gain customer trust and loyalty is to provide useful and helpful information that helps position you as the expert in your area. This will increase your credibility and help alleviate any fears and objections they have with doing business with you.
You can do this through free reports, articles, press releases and information that attack the common problems your prospects face in relating to your business. At the end of the information, you can create a small pitch for you business.
Your clients will definitely appreciate any information good, free information that saves them time and money.
Allow your Customers to Eas
Sharon is a manager in a retail store. Phil has just become a foreman on the shop floor of a large manufacturer. Chris has just been promoted to team leader. They've all heard that they'll do better if they learn about the people who work for them. They just don't know how.Show up a lot.Management is a contact sport. You can't do it by remote control or by email. You've got to get out and spend time with your people.When you spend time with your people, you le
To the customer, this ocean can be a scary place. They will face many dangers and perils when trying to cross to get to your island safely. Your customers don't know how deep the water is, if it has sharks, or if they can safely wade across.
Your customer have all heard horror stories of people getting swept away by waves, eaten by sharks, stung by jellyfish or getting caught in the middle of a storm. Many customers are terrified to take the first step. There are many things that will keep your customers from reaching your island.
That is why it is important business owners to build solid bridges to help your customers overcome the fear and obstacles of coming to your island. A bridge represents a solid, clear path that ensures your customer is not "eaten by sharks" or subject to other perils in the process of reaching their destination. It also facilitates the process of becoming prospect, client or customer.
If you are a business owner who is letting your prospects drown before they reach your island, here are some of the things you can do to gap the bridges between you and your potential customers and clients.
Find out Your Customers Wants and Fears
Part of building profitable bridges starts by understanding your customer’s wants and fears. This way you can address this when you are trying to make better connections with your customers.
Give some Useful Information that saves time and money
One of the easiest ways to gain customer trust and loyalty is to provide useful and helpful information that helps position you as the expert in your area. This will increase your credibility and help alleviate any fears and objections they have with doing business with you.
You can do this through free reports, articles, press releases and information that attack the common problems your prospects face in relating to your business. At the end of the information, you can create a small pitch for you business.
Your clients will definitely appreciate any information good, free information that saves them time and money.
Allow your Customers to Eas
Truck driving schools have had to meet the demand of the growing number of young drivers who are entering into one of the most in demand professions there is. By deciding to enroll at a truck driving school in any state of the USA, you have already made the decision that truck driving is the profession for you, but you are most probably confused at the number of truck driving schools, the different costs and programs, and wonder which one you should choose. Quite often truck driving s
That is why it is important business owners to build solid bridges to help your customers overcome the fear and obstacles of coming to your island. A bridge represents a solid, clear path that ensures your customer is not "eaten by sharks" or subject to other perils in the process of reaching their destination. It also facilitates the process of becoming prospect, client or customer.
If you are a business owner who is letting your prospects drown before they reach your island, here are some of the things you can do to gap the bridges between you and your potential customers and clients.
Find out Your Customers Wants and Fears
Part of building profitable bridges starts by understanding your customer’s wants and fears. This way you can address this when you are trying to make better connections with your customers.
Give some Useful Information that saves time and money
One of the easiest ways to gain customer trust and loyalty is to provide useful and helpful information that helps position you as the expert in your area. This will increase your credibility and help alleviate any fears and objections they have with doing business with you.
You can do this through free reports, articles, press releases and information that attack the common problems your prospects face in relating to your business. At the end of the information, you can create a small pitch for you business.
Your clients will definitely appreciate any information good, free information that saves them time and money.
Allow your Customers to Eas
Anytime is a challenge for entrepreneurs looking for venture capital but now even more so. Competition is fierce and the jousting for the prize of venture capital funds bloodier. To make your quest for capital a little more bullet proof, we asked venture capitalists across the country what advice they would give to entrepreneurs looking for investors. 80 VCs responded. We've summarized the results and included a
few specific tips direct from the VCs themselves in quotes.Her
Find out Your Customers Wants and Fears
Part of building profitable bridges starts by understanding your customer’s wants and fears. This way you can address this when you are trying to make better connections with your customers.
Give some Useful Information that saves time and money
One of the easiest ways to gain customer trust and loyalty is to provide useful and helpful information that helps position you as the expert in your area. This will increase your credibility and help alleviate any fears and objections they have with doing business with you.
You can do this through free reports, articles, press releases and information that attack the common problems your prospects face in relating to your business. At the end of the information, you can create a small pitch for you business.
Your clients will definitely appreciate any information good, free information that saves them time and money.
Allow your Customers to Eas
Just like Christmas is a wonderful time for children’s book authors to market their Christmas picture books, Halloween is the perfect time for horror authors. There are many events you can plan ahead of time to sell books during the spooky month of October. For instance, you may do book signings at normal bookstores, or, better yet, at horror specialty bookstores. You may host a Halloween party and invite all your friends, co-workers, relatives and neighbors. If you’re a children’s auth
You can do this through free reports, articles, press releases and information that attack the common problems your prospects face in relating to your business. At the end of the information, you can create a small pitch for you business.
Your clients will definitely appreciate any information good, free information that saves them time and money.
Allow your Customers to Easily Access your Information
Once you have some valuable information to provide your customer, you need to get it into their hands and allow them to easily access it. You can do this via an 800 number, web site, blog, audio recording, or even a pdf document.
These are just three of the ways to lead customers to your business. There are countless other ways to do this if you use a little creativity. The main thing you need to remember is to find out what your customers wants and fears and build bridges to help them.
When you are marketing your business, remember that there are hundreds, thousands and sometimes even millions of people that can benefit from you business.
These people are all sitting on a beach trying to figure out how to get to your island. The more you facilitate that process, the more success you will have gaining new prospects, clients and customers.
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