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Write You - Does Your Website Lack Luster? Learn To Make It A Marketing Machine!
They call it Guerrilla Marketing because you have to be fast on your feet, quick-witted, clever and creative. It's a way of thinking, a way of sizing up the marketplace and responding to a situation with great ideas and inspired tactics.Guerrilla Marketing means you don't have to have a huge advertising budget or hire a fancy high-priced ad agency or PR firm. And you don't have to wear camouflage and sneak up on the enemy -- the competition -- to disrupt or destroy their business.Forget the competition. Guerrilla Marketing is subversive and operates on a different level. The only enemy i
Generally when a business gets a complaint, only one, they can look the other way unless it is a very large client. Yet when they get two about the same perceived problem, then the businessperson ought to stop and consider the source of both complaints. Why is that you say; two complaints is not a lot really? True enough indeed, let me tell you why two complaints might actually be 40-60 complaints instead of the two that you actually heard about.You see regarding the "only 2nd person to ever complain theory” that is somewhat irrelevant as I am sure you as a businessperson have thought of this issue
As a web design and internet marketing firm we come across complaints like these every day, and with good reason. Gone are the days when having a successful web presence simply meant throwing up a simple page with your name, address, and phone number. The internet is becoming more competitive every day and it is important to triumph over your competitors in the online realm of cut throat marketing. Here are a few key tips to get you headed in the right direction to have a profitable website:
Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. How many employees do you think MWI has? 1? 20? 50? If you thought of a higher number then our website has done its job. Get your website up to date and professional. You can do this yourself, have in
Donna has been telling people for years that she wants to start her own business. She has dreamed about it since she was in high school but instead of taking steps towards following her dream, she has spent her days in the corporate world. When asked, Donna will say she doesn't know what she wants to do for a career. All she knows is that she is burned out with what she is doing. Yet, everyone around her knows the dream that has been following her – the dream of being her own boss.Many of us have dreams that are following us around while we desperately try to ignore them! Think for a minute.
Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. How many employees do you think MWI has? 1? 20? 50? If you thought of a higher number then our website has done its job. Get your website up to date and professional. You can do this yourself, have i
What an exciting feeling you must be having at this time. You have finally made the choice to “chuck it all” and go into business for yourself. You dream of the freedom from your unreasonable boss and the wonderful feeling of writing your own paycheck. It’s a lifelong journey that has to start at the first step – the very beginning.It is my goal to take everything all those books say and boil it down to a real action plan that is a simple as it can be. Basically making it like a recipe. You really don’t need all that filler; you just need to know how to get started. A bunch of fluff isn’t going to
Would you buy a pair of shoes in a run-down, dirt floor, straw hut?
Although this is an extreme example hopefully you got the idea. If your website does not convey that your company is professional, respected, trusting, and better than your competition then most likely your website visitors will not want to purchase your products/services or give you their contact information. Yes, this does cost some time and money, but it is well worth the investment. Too many websites give the impression that the real business behind the website is smaller and inadequate compared to reality. How many employees do you think MWI has? 1? 20? 50? If you thought of a higher number then our website has done its job. Get your website up to date and professional. You can do this yourself, have i
Welcome to the winter months in little ole Britain and 2006 is starting to ebb away. The clocks have gone back, it really is dark in the evenings, and the 2007 is still someway off. It’s just you and those closest to you doing your thing, and there’s definitely a distinct lack of bright lights!Here’s the crux at this time of year as I see it: ‘ You can map out a fight plan or a life plan, but when the action starts it may not go the way you planned, and you’re down to your reflexes – which means your training. That’s where your roadwork shows. If you’ve cheated on that in the dark of the mo
Company Loyalty – I spell it with an R “The most widely requested trade mark tattoo is the Harley- Davidson.. Tattooed trademarks are more than symbols of extreme brand loyalty….. This could be why we do not see more TIDE, DELL or VERIZON tattoos.” From International Trademark Association website With the possible exception of Harley-Davidson, developing strong (or stronger) loyalty finds its way into the hearts and minds of company leaders throughout all sectors of business. Increasingl
Make your website a marketing machine!
Having a website that markets your website 24/7 is one of the great benefits of the internet. People are searching for products and services at all times on the internet. Setup your website so it is constantly seeking out new potential clients for you. There are many ways to start online marketing campaigns. You can invest in SEO (search engine optimization, services); this is the process of getting your website to come up in natural search result pages of search engines such as Google, Yahoo, and MSN. You can start a SEM (search engine marketing) campaign, sometimes called PPC (pay-per-click). SEM is when you pay search engines like Google or Yahoo to display advertisements in search results in designated “sponsor” areas. With SEM you pay-per-click; i.e. every website visitor you receive from the service you pay the search engine, usually ranging from $.50-$2.50 per visitor. You can start a company blog, write about current hot topics in your industry. You could try website banner advertising; displaying banner ads on other websites
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