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Write You - Viral Marketing for Small Businesses
Looking for a taxi license called a TLC license NYC? The taxi license referred to as a TLC license NYC means the license given by the Taxi and Limousine Commission of New York City that is required to drive a medallion yellow cab or a black car limousine in the five boros of New York City.Getting the license to drive a yellow taxi in New York City is referred to as the hack license. Having this license provides you access to the famous New York City yellow taxi cabs. Work either the day shift or night shift. Do not feel like driving? No problem. Take the day off and show up the next day because you are your own boss. Job security is based on how good your driving record is. In other words, the better you drive, the more desirable you are for operating the yellow cab in NYC.Here are the steps for getting the taxi license referred to as a TLC license NYC:1. Defensive Driving Class - getting the taxi license starts with attending a six hour defensive driving course. This class can be can be taken at the Master Cabbie Taxi Academy, the largest of the New York City Taxi Institutes.
Low Level of Commitment – Finally, your product must have a low level of commitment. A friend once wanted me to sign up for one of those Internet pyramid schemes that offer a free IPOD or flat panel TV if you get 10 people to join a program. If you actually follow through with one of these things, it takes about 30 minutes to sign up because you have to give endless amounts of information, uncheck every free email box, and finally sell you
It’s probably not even your fault. You are great at insurance or plumbing, but clueless when it comes to creating effective marketing in the local directory. So you rely on gut instinct and input from friends, relatives, and finally the Yellow Page rep. You piece together an ad and hope and pray it works. After all, isn’t that how everyone does it? How do you know that there isn’t a better way? So, how can I criticize you without even seeing your ad? That’s a fair question.To begin with, I’ve been designing Yellow Page ads for the past 25 years. During that time, I was a YP rep and consultant and, prior to that, had my own advertising agency. I also have a degree in marketing. So I have expertise in YP creation and have advised almost 7000 companies on how to put together the most effective YP ads. If you have a display or in-column ad, regardless of size, color or position, I can guarantee you that it is failing, to varying degrees. It might be in the headline, artwork, body text, placement, book, or heading (category). So, how can I be so certain? Because you are
The specific definition of viral marketing differs from person to person. However, everyone generally agrees that viral marketing is an advertising method that gets customers to market your products and services for you. More specifically, I would say that it’s an advertising method that capitalizes on humanity’s predisposition to share ideas, make new connections, and, of course, get free stuff.
When Does Viral Marketing Work Best?
Viral marketing is a touchy advertising method. Use it at the right times with the right products and your name can spread like wildfire. However, employ it incorrectly and you could see some very negative results. Viral marketing works best when a product or service is easy to use, easy to explain, has a low level of commitment, and is generally seen as “cool” in your customers’ eyes. Let’s look at these characteristics in order:
Easy to use – Because you are having your own customers do the marketing for you, it is preferable that their experience with the product is positive. If it’s difficult to use and they dislike the product, why would they refer it to a friend?
Easy to explain – Your product needs to be simple – that is, people can quickly share it without being bogged down by details. Ever wonder why those videos on file sharing websites get passed around the Internet so quickly? All you have to do is tell a friend about a great video on the Internet and give them the link. It’s simple with no explanation.
Low Level of Commitment – Finally, your product must have a low level of commitment. A friend once wanted me to sign up for one of those Internet pyramid schemes that offer a free IPOD or flat panel TV if you get 10 people to join a program. If you actually follow through with one of these things, it takes about 30 minutes to sign up because you have to give endless amounts of information, uncheck every free email box, and finally sell your
It was not very long ago that the only place that thought about kids were the big fast food chains, and even then limited by offering a small toy with the purchase of a hamburger. These days if you don’t create an amazing experience for the twelve and under demographic you will lose their vote!!! So let’s look at a few ideas to get them on side:1. Always have a kids menuTimes have changed. These days’ parents are taking their parents along to the best of restaurants, so a children’s menu is essential. This is not to just keep the kids happy, but the parents too. Otherwise the parents will feel that they will be pressured to pay full price for a meal their kids may not enjoy and probably will not finish. It will be no encouragement for them to return. And as we all know only too well these days, the children often have a lot to do with family dining decisions, so meeting their needs is critical.2. Use name tagsThis is easy and fun and it makes the kids feel a bit special. But it is not just about the name tags it is also about using their names. We all enjoy hearing our own na
The specific definition of viral marketing differs from person to person. However, everyone generally agrees that viral marketing is an advertising method that gets customers to market your products and services for you. More specifically, I would say that it’s an advertising method that capitalizes on humanity’s predisposition to share ideas, make new connections, and, of course, get free stuff.
When Does Viral Marketing Work Best?
Viral marketing is a touchy advertising method. Use it at the right times with the right products and your name can spread like wildfire. However, employ it incorrectly and you could see some very negative results. Viral marketing works best when a product or service is easy to use, easy to explain, has a low level of commitment, and is generally seen as “cool” in your customers’ eyes. Let’s look at these characteristics in order:
Easy to use – Because you are having your own customers do the marketing for you, it is preferable that their experience with the product is positive. If it’s difficult to use and they dislike the product, why would they refer it to a friend?
Easy to explain – Your product needs to be simple – that is, people can quickly share it without being bogged down by details. Ever wonder why those videos on file sharing websites get passed around the Internet so quickly? All you have to do is tell a friend about a great video on the Internet and give them the link. It’s simple with no explanation.
Low Level of Commitment – Finally, your product must have a low level of commitment. A friend once wanted me to sign up for one of those Internet pyramid schemes that offer a free IPOD or flat panel TV if you get 10 people to join a program. If you actually follow through with one of these things, it takes about 30 minutes to sign up because you have to give endless amounts of information, uncheck every free email box, and finally sell you
Do any of these scenarios resonate for you?You’ve been on a great career path for several years, but you’ve hit an advancement plateau.You’ve been working in one industry since college, but you find yourself thinking about doing something else.Your company has gone through a merger, and you feel like there’s a “downsize” target on your back.Seeing yourself in any of the above situations means you’re contemplating change – on your terms, or on terms handed to you with a severance package. Current conventional wisdom is that each of us will have three to five careers AND between 10 to 12 jobs in our lifetimes, so fasten your seatbelt. Change is inevitable.Change is the only constant in our lives. Our bodies change as we grow and age, our lives change as we travel on our career and domestic paths. Human nature resists change - the child in all of us wants our world to stay the same, to maintain the familiar comfort of predictability - but a more empowering response is to see change as an opportunity, to embrace change as a growth medium.Change and risk are in m
Viral marketing is a touchy advertising method. Use it at the right times with the right products and your name can spread like wildfire. However, employ it incorrectly and you could see some very negative results. Viral marketing works best when a product or service is easy to use, easy to explain, has a low level of commitment, and is generally seen as “cool” in your customers’ eyes. Let’s look at these characteristics in order:
Easy to use – Because you are having your own customers do the marketing for you, it is preferable that their experience with the product is positive. If it’s difficult to use and they dislike the product, why would they refer it to a friend?
Easy to explain – Your product needs to be simple – that is, people can quickly share it without being bogged down by details. Ever wonder why those videos on file sharing websites get passed around the Internet so quickly? All you have to do is tell a friend about a great video on the Internet and give them the link. It’s simple with no explanation.
Low Level of Commitment – Finally, your product must have a low level of commitment. A friend once wanted me to sign up for one of those Internet pyramid schemes that offer a free IPOD or flat panel TV if you get 10 people to join a program. If you actually follow through with one of these things, it takes about 30 minutes to sign up because you have to give endless amounts of information, uncheck every free email box, and finally sell you
This is a little off-topic, but last week, I was asked what profession I thought a colleague’s teenager should begin preparing for in order to be successful. My friend was looking for a technology or two in information management. However, I found myself going off in a variety of directions, even though I am not so afflicted as to have teenagers yet. I’ll try to recreate, and reduce, my diatribe here…1. What the teenager brings natural talent and interest to. This must be overriding guidance for any of the subsequent directions. There’s nothing wrong with pushing and refining towards a direction that is interesting, but success is personal. Creating the best tailored life for oneself, balancing numerous personal factors, must take precedent. For example, if one is willing to and desiring travel, a direction would be crafted quite differently from someone who is going to prefer a predictable and repeatable type of day. For those who want to go for those skills that should maximize earnings and demand, these are my opinions around that narrow focus.2. What cannot be outsourced. This is anoth
Easy to explain – Your product needs to be simple – that is, people can quickly share it without being bogged down by details. Ever wonder why those videos on file sharing websites get passed around the Internet so quickly? All you have to do is tell a friend about a great video on the Internet and give them the link. It’s simple with no explanation.
Low Level of Commitment – Finally, your product must have a low level of commitment. A friend once wanted me to sign up for one of those Internet pyramid schemes that offer a free IPOD or flat panel TV if you get 10 people to join a program. If you actually follow through with one of these things, it takes about 30 minutes to sign up because you have to give endless amounts of information, uncheck every free email box, and finally sell you
Ask survivors of the most popular reality television shows and they’ll tell you “If you have to eat a cockroach, don’t spend too much time thinking about it.” Keep focused on the end-game and move on.Know yourself, have a plan, make a footprint. After you’re fired, the raw power needed to convert a job loss into a high-voltage catalyst that gains multiple job offers is surprisingly simple. Consider these energizers:Who you are? Detangle your sense of job from your sense of selfWhere are you going? Design a five-year plan for career focus / directionWhat can you do? Maintain a life-long log of your career achievements“Getting fired is a lot like getting divorced,” says Steve Johnson, Vice President of Information Systems for R. L. Stevens & Associates Inc., http://interviewing.com/ a leading international career marketing firm headquartered in Waltham, Massachusetts. “All you hear is ‘I don’t want you anymore’,” he says.Own your success and your failures. Wh
Low Level of Commitment – Finally, your product must have a low level of commitment. A friend once wanted me to sign up for one of those Internet pyramid schemes that offer a free IPOD or flat panel TV if you get 10 people to join a program. If you actually follow through with one of these things, it takes about 30 minutes to sign up because you have to give endless amounts of information, uncheck every free email box, and finally sell your soul. No one in their right mind would do this more than once.
General Coolness Factor – It’s obvious that people only want to talk about the most exciting products they use. No one walks up to a friend and describes the latest underwear they’ve bought. Instead, they describe their new cell phone, poster, CD, or book. If your product is cool, people will talk about it. And in most cases, the “coolness factor” can be changed based on how you position the product in your customers’ minds. In other words, it’s all based on the advertising that goes along with it.
Viral Marketing – The Distant Cousin of Buzz Marketing
So we’ve established that a product itself can bring about a viral result if it has the four characteristics. But viral marketing can still work for products that do not meet these criteria if you can generate an adequate buzz for them. Buzz marketing is generated from catchy advertising and works when your customers talk about your product in day-to-day conversation.
In recent years, buzz marketing has worked for companies like Volkswagen and Burger King. However, I’m saying that buzz marketing has worked for these companies – not viral marketing. Buzz marketing all too often generates hype about the ad campaigns that feature the product and not the product itself. Sometimes this can be negative and divert attention away from your product. Although some would argue that Crispin Porter’s attempt at targeting VW enthusiasts’ hearts was genuine when they came out with the “MyFast” and the “Unpimp” commercials, they do not make me want to buy a VW – an item that definitely falls outside of the four criteria.
Sure you can have catchy advertising, but make sure it’s advertising that focuses on product. Buzz marketing is more of an awareness campaign. And in my experience, small businesses need to see a return on their advertising investments – they can’t afford to just promote awareness of their products. You can’t just produce a buzz-worthy
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