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Write You - How Do You Stand Out?
Once you have picked a niche market after careful research, you need a profit model to implement in your business.How to find the best content and products to focus on for your selected niche? How to leverage this for the greatest profit - quickly and easily? These are questions thousands of niche marketing enthusiasts are looking to answer.The easiest way - and least complex - is also essentially simple.ASK your audience.Yes, it sounds like common sense. But you would be amazed at just how few niche marketers take the logical first step before wasting time and effort playing guessing games with their niche marketing.Top niche marketers who dominate their areas have even advised making a modest cash investment and test this by running PPC campaigns specifically for the purpose of asking your audience what they want. In reality, this expense will be far less than the cost of guessing wrong!Here are some t
Think about this for a minute. Who in your industry isn't saying those things? Do you really think you're differentiating your business this way?
Consider also that your prospects don't really care much about what you do. But, they do care what they might get fr
Business law is one of the branches of the huge field of law. There are many things one has to keep in mind when starting a business; let it be a small or a large business. Breaking these laws may land you in deep trouble, so it is always advisable to have some basic knowledge of both small business law and business corporate law. With this knowledge, you are sure of being able to run your business smoothly without any hindrance from the law whatsoever!One of the most important areas to consider in business law is employment law. If you don’t comply with all the employment laws and regulations, it is highly likely that you will end up in lots of trouble! There are different laws that actually rule the employment basis of both the regular employees and the contract employees of a business. Some of the employment business laws that have to be met by you are FLSA, the Fair Labor Standards Act, The Immigration Reform and Control Act of 1986, Amer
Would you be able to answer this for your business...
It's one of my favorite questions to ask business owners. I first heard it at a sales seminar I attended several years ago. It was one of those great questions that simply stumped a roomful of about 400 professionals.
If you're like a majority of small businesses out there, you're answer will be pretty vague at best.
Well, that is if you are actually willing to acknowledge that you have competition in the way of alternatives to you and your service business. I've had more than one client tell me that they didn't want to bother looking at the competition because what they were doing was new or different. "Nobody is offering exactly what I do."
It doesn't matter what kind of service you provide there are always alternatives to you in the marketplace. I'm fully conscious of the fact that the two biggest competitors I have are the decision to do nothing and the decision for someone to do it themselves. For most of us there are many more alternatives that this for our prospects to consider.
Stand Out From The Crowd
Do you know how to effectively differentiate yourself from your competition in a crowded marketplace? It can mean the difference between having a successful and sustainable business or not!
You want to be seen as unique or different in some way from your competitors. Almost assuredly someone has told you of the importance of differentiating yourself.
Maybe you've heard the expression 'unique selling proposition' or 'USP.' The problem is most small service-based business owners never get beyond what they do and what services they offer. Or they are simply saying, "We provide superior customer service." Or, "We have the experience to get the job done right."
Think about this for a minute. Who in your industry isn't saying those things? Do you really think you're differentiating your business this way?
Consider also that your prospects don't really care much about what you do. But, they do care what they might get fro
My grandmother has always taken an interest in my personal and professional undertakings but I was still surprised when she expressed the desire to learn more about my job as a merchant account manager (not exactly a titillating position). During the course of our discussion, I explained that we generally charge between 1.5% and 1.75% for retail transactions (depending on the type of card) and over 2% for Internet and MOTO (mail order telephone order) transactions. My grandmother shook her head in disbelief and immediately determined that these fees “were too high.” “Andy, she exclaimed, “You’re making 2% profit on each transaction! How much is enough?”It was time to give Grandma the abbreviated course, Merchant Accounts 101. I explained that our company, indeed all processing banks, are governed by interchange rates – uniform rates that Visa and Mastercard charge their member banks. These, in essence, are our buy rates and if we charge
Well, that is if you are actually willing to acknowledge that you have competition in the way of alternatives to you and your service business. I've had more than one client tell me that they didn't want to bother looking at the competition because what they were doing was new or different. "Nobody is offering exactly what I do."
It doesn't matter what kind of service you provide there are always alternatives to you in the marketplace. I'm fully conscious of the fact that the two biggest competitors I have are the decision to do nothing and the decision for someone to do it themselves. For most of us there are many more alternatives that this for our prospects to consider.
Stand Out From The Crowd
Do you know how to effectively differentiate yourself from your competition in a crowded marketplace? It can mean the difference between having a successful and sustainable business or not!
You want to be seen as unique or different in some way from your competitors. Almost assuredly someone has told you of the importance of differentiating yourself.
Maybe you've heard the expression 'unique selling proposition' or 'USP.' The problem is most small service-based business owners never get beyond what they do and what services they offer. Or they are simply saying, "We provide superior customer service." Or, "We have the experience to get the job done right."
Think about this for a minute. Who in your industry isn't saying those things? Do you really think you're differentiating your business this way?
Consider also that your prospects don't really care much about what you do. But, they do care what they might get fr
What personal attributes makes a successful entrepreneur?Self-disciplined and self-motivated: You need personal drive and a belief in your own potential to be a business success. When you first set up your own business you will need to put in the hours and hard work in order to get established. You need to be confident as you are going to be dependant on your own ability. You will have to be capable of marketing your business and yourself. Remember that every customer is a potential advertiser.Decisive and focused: You will need to make plenty of decisions, from business premises to financial backing, you have to decide as you are no longer the employee. Becoming your own boss means gaining a lot of responsibility, but with it comes personal empowerment and greater freedom overall. To succeed you need to be focused on your goal, and effective at providing solutions to the various problems that
Stand Out From The Crowd
Do you know how to effectively differentiate yourself from your competition in a crowded marketplace? It can mean the difference between having a successful and sustainable business or not!
You want to be seen as unique or different in some way from your competitors. Almost assuredly someone has told you of the importance of differentiating yourself.
Maybe you've heard the expression 'unique selling proposition' or 'USP.' The problem is most small service-based business owners never get beyond what they do and what services they offer. Or they are simply saying, "We provide superior customer service." Or, "We have the experience to get the job done right."
Think about this for a minute. Who in your industry isn't saying those things? Do you really think you're differentiating your business this way?
Consider also that your prospects don't really care much about what you do. But, they do care what they might get fr
Why 20 seconds? As a headhunter, I seldom spend more than 20 seconds reading a resume cover letter. I deal with a lot of hiring managers and understand that they have a similar practice.My clients are investment bankers, and these are the busiest people under the sun. Actually all hiring managers are busy and have to read numerous resume cover letters daily. Therefore the longer you write, the less effective your letter is. A 20-second resume cover letter is sure to capture the most attention from any hiring manager.Summarizing the most outstanding resume cover letters that I’ve read, I have come up with a formula that works for any industry and anybody.A 20-second resume cover letter must answer all these questions precisely:1. What are you doing? 2. What do you want to do? 3. What are you able to do? 4. What do you want the reader to do?Here is a classic example of a 20-second resume cover let
You want to be seen as unique or different in some way from your competitors. Almost assuredly someone has told you of the importance of differentiating yourself.
Maybe you've heard the expression 'unique selling proposition' or 'USP.' The problem is most small service-based business owners never get beyond what they do and what services they offer. Or they are simply saying, "We provide superior customer service." Or, "We have the experience to get the job done right."
Think about this for a minute. Who in your industry isn't saying those things? Do you really think you're differentiating your business this way?
Consider also that your prospects don't really care much about what you do. But, they do care what they might get fr
Every so often, I’m hired by a company to develop a marketing plan for its business. Yet after conducting my initial assessment, I discover that the company’s lack of a marketing plan isn’t the problem. The real problem is the company’s poor service. For these companies, spending any money at all on marketing is like pouring fine wine down a sinkhole; a complete waste. If your company’s service stinks, fix that first. Then, worry about promoting your company.The Pillars of Service CoolWithout great service, your company is doomed from the start. But what exactly constitutes great service? There are three basic elements; my Pillars of Service Cool. They are: Timeliness Follow through and Integrity.1. Timeliness In today’s “I want it now” society, timeliness can be your company’s trump card. Yet, too many companies don’t seem to respect their customers’ time. Witness:In a recent study by Jupiter Research, 33 percent
Think about this for a minute. Who in your industry isn't saying those things? Do you really think you're differentiating your business this way?
Consider also that your prospects don't really care much about what you do. But, they do care what they might get from you.
If you can't clearly and articulately describe your uniqueness, how do you expect prospects to find and remember you over competitors? Worse yet, if potential clients see you as just like everyone else they have to chose from, how do you think they'll end up deciding?
That's right, Price or Fees!
And who exactly wins in a price war. Right again, nobody!
Before you roll your eyes and start claiming that your type of clients are very price sensitive anyway, take a step back and ask yourself 'what do I do to differentiate my business?' Chances are you're not doing anything. So how do you know for sure that price is the deciding factor?
When you fail to differentiate yourself, you'll never get the degree of attention and interest that you want for your services. And even if you do get attention occasionally, you'll be easily forgotten in the sea of other small businesses competing for the same clients.
It's such a common small business mistake, but are you prepared to fix it? If you haven't done this for your business yet, I'd suggest you schedule some time this week to work out your own strategic differentiation.
What's the main thing that differentiates you and your service business in the minds of your clients and prospects? When you can articulate this, you'll immediately be more memorable and successful.
So How Do You Stand Out?
Don't be surprised when I tell you that your strategic differentiation might be as simple as looking at your own business. You just need to be able to articulate it in a way that makes you stand out in the crowd.
If your prospects can immediately see what it is you do that is so unique and they find it irresistible
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