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    A really important part of the whole IT marketing effort is tracking and measuring. In this article, you'll learn how it’s really important to track what the response is and ultimately you want to track how many of the responses converted into sales.

    At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yoursel

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    arn how it’s really important to track what the response is and ultimately you want to track how many of the responses converted into sales.

    At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yourse

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    sponses converted into sales.

    At the absolute minimum, you want to see what kind of inquiries come in from the different marketing vehicles. For example, if you have a seminar, how many registrants were from a chamber flyer? How many were from a small newspaper ad? How many were from doing some outbound telemarketing yourse

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    Measuring Response is very important. Here are some ways to do it:

    1. Drive them to a specific URL so that you know how many people went to the website.

    2. Ask them when you talk to them on the phone where they heard of you.

    3. Have them call a specific phone number with a request.

    4. Use different response vehicles with different marketing vehicles. For example, the postcards offer a reduced price IT audi

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