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Write You - Why You Don't Wear the Same Clothes to the Office Two Days in a Row
Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza — the stuff of which dreams are made. The week before, Pete was
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio
In many small and medium sized businesses there is little or no strategy to improve the fortunes of the organization. This may happen in good times as well as bad and may result from a belief that: If it is not broke don’t fix itThe business is in a niche market wit
Probably for the same reason other tasks go undone: workload, lack of staff, funds, or plain old apathy. Sad to say, but more than a few businesses put up a site and forget about it.
The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clients to keep our only 24x7 marketing tool current.” And that kind of message puts companies out of business.
That’s not to say you need to update your Web site as if it is a daily or weekly newspaper. You can, however, find a happy medium between never and “on the hour.” Quarterly, for example.
If your company puts out a quarterly newsletter, make sure it goes on the Web site. Give it a nice visible link right on your home page. Same with any white paper, company announcement, press release or any media coverage your company or employees receive.
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio n
Almost everyday, a new gadget or invention hits the market providing convenience, enjoyment or luxury to the user. People using their imaginations and ingenuity can create new gizmos and gadgets that are useful and fun. Take, for instance, the iRobot Corporation who patented the iRob
The reason really doesn’t matter. A Web site “last updated November 2001” shouts “we don’t care enough about current and prospective customers and clients to keep our only 24x7 marketing tool current.” And that kind of message puts companies out of business.
That’s not to say you need to update your Web site as if it is a daily or weekly newspaper. You can, however, find a happy medium between never and “on the hour.” Quarterly, for example.
If your company puts out a quarterly newsletter, make sure it goes on the Web site. Give it a nice visible link right on your home page. Same with any white paper, company announcement, press release or any media coverage your company or employees receive.
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio
Finding The Right FranchiseWhether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challen
That’s not to say you need to update your Web site as if it is a daily or weekly newspaper. You can, however, find a happy medium between never and “on the hour.” Quarterly, for example.
If your company puts out a quarterly newsletter, make sure it goes on the Web site. Give it a nice visible link right on your home page. Same with any white paper, company announcement, press release or any media coverage your company or employees receive.
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio
Yes that's right, when it comes time for you to utilize advertising these days it needs to be done well...In a matter of fact when it boils down to it, we should be finding and utilizing a series of good advertising secrets every single year...That's right. every single
If your company does none of those things, perhaps it’s time to consider it, especially newsletters. Besides being a great vehicle to keep in touch with your existing customers, a regular newsletter gives you a built-in reason to consistently update your site.
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio
A lingering sub-clinical level of depression is common for the unemployed, especially when the time period out of work is prolonged. Worry, frustration and guilt take a toll on all of us: they sap our energy and our enthusiasm, and eventually make us sick.Confirm to yourself t
Updates don’t necessarily have to be of a marketing nature. Perhaps your company added a new service or hired a new manager or executive. Maybe one of your management team added a degree or certificate to their resume and their bio needs reworking. Keeping your Web site fresh and updated truly is a mindset you need to develop it in order to maximize your Web presence. Otherwise, it’s easy to let things slide.
Case in point, a recent acquaintance who has a coaching practice. The Web site had literally not been updated since 1998. In wardrobe terms, that’s a whole month of wearing the same outfit. In an office setting that might make you the company eccentric. In business, that puts you on mighty thin ice. And with spring in the not-too-distant future, that’s no place for your company to be.
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