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Write You - 10 Tips for Building Your Expert Status
All business begins and ends with the customer. The company with the most customers wins, which is why successful companies know that the real marketing begins after the initial sale has been made. They know doing everything possible to retain the trust and the business of current customers is the essence of marketing.People like to do business with companies that: truly value them as customers; know them by name and buying preference; regularly consult them as to their satisfaction with purchases; ask for their preferences regarding future products a
6) Teach workshops or seminars.
A fast way to build your expert status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
7) Present on your topic.
Offer yourself to relevant groups and associations a
Obviously you communicate with customers by words, both written and spoken, but they are also picking up strong messages by other means which could have a significant influence on whether they choose to continue to do business with you.What impression does the appearance of your staff give customers? Many traditional businesses still have strict rules on suitable clothes for work – they know their staff are more likely to be taken seriously in formal dress than in jeans and T shirts. Conversely, creative and high-tech companies encourage casual cloth
Assuming that you do, indeed, possess expertise in your chosen field...what are some ways to showcase this expertise so others see you as an expert, too?
1) Build an expertise focused website.
Ideally, you will have focused your expertise in one particular niche. Build a website to showcase your expertise in this niche. Include client lists, press releases, and demonstrations of you speaking or teaching on your topic.
2) Publish a book (or at least some articles!)
Even in this age of lightning fast e-publishing, there still exists some recognition and esteem for authors of published books. It doesn’t matter if you self publish, publish on demand, or go the traditional publishing route, there is almost instant credibility and recognition when people say, “Oh, she or he wrote a book on it.”
If you can’t get yourself to write a book on it, at least write some articles and distribute them regularly.
3) Build a focused newsletter around your expertise.
You may already have a newsletter, but is it focused around your expertise? If not, it might be time for some repositioning. When you do this, you’ll find that your newsletters actually get easier to write, because it’s always easier to drill down into one topic than to develop multiple new ones. Also, this focused newsletter can be a great hand-out for prospective clients, and can be a way of articulating your expert position on relevant trends in your field.
4) Seek publicity regularly.
This may be in the form of writing effective press releases or being quoted in industry journals or magazines. Just find some way of regularly getting your name and expertise mentioned in print. There are many resources on how to write effective press releases. Aim to send out at least one press release per quarter or to attain two magazine or journal mentions each month.
5) Build a file of successful case studies.
Most people will have two questions when they learn of you. One: can you help? and two: how can you help? Well-written case studies help answer both these questions as they build your credibility. We are all, generally, more likely to believe that something will help us if it’s helped other people who are just like us. A well developed case study file can shorten your sales process.
6) Teach workshops or seminars.
A fast way to build your expert status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
7) Present on your topic.
Offer yourself to relevant groups and associations as
In today's fast paced world, man is focused on coming up with innovative methods of increasing his fellow beings' convenience and comforts. It could be something that really revolutionizes the way we look at the world, like the new space vehicle to Mars, or something that is a welcome change to the routine things of our day-to-day life, like an under water restaurant and a hotel in the sea.There is a big market for new inventors and new inventions, from television ads urging you to call toll free numbers to serious research and development organizatio
2) Publish a book (or at least some articles!)
Even in this age of lightning fast e-publishing, there still exists some recognition and esteem for authors of published books. It doesn’t matter if you self publish, publish on demand, or go the traditional publishing route, there is almost instant credibility and recognition when people say, “Oh, she or he wrote a book on it.”
If you can’t get yourself to write a book on it, at least write some articles and distribute them regularly.
3) Build a focused newsletter around your expertise.
You may already have a newsletter, but is it focused around your expertise? If not, it might be time for some repositioning. When you do this, you’ll find that your newsletters actually get easier to write, because it’s always easier to drill down into one topic than to develop multiple new ones. Also, this focused newsletter can be a great hand-out for prospective clients, and can be a way of articulating your expert position on relevant trends in your field.
4) Seek publicity regularly.
This may be in the form of writing effective press releases or being quoted in industry journals or magazines. Just find some way of regularly getting your name and expertise mentioned in print. There are many resources on how to write effective press releases. Aim to send out at least one press release per quarter or to attain two magazine or journal mentions each month.
5) Build a file of successful case studies.
Most people will have two questions when they learn of you. One: can you help? and two: how can you help? Well-written case studies help answer both these questions as they build your credibility. We are all, generally, more likely to believe that something will help us if it’s helped other people who are just like us. A well developed case study file can shorten your sales process.
6) Teach workshops or seminars.
A fast way to build your expert status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
7) Present on your topic.
Offer yourself to relevant groups and associations a
Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.Alternatively they'll flick all the way through and then go back to bits they've noticed and that have interested them. They're just as likely to flick through from back to fro
You may already have a newsletter, but is it focused around your expertise? If not, it might be time for some repositioning. When you do this, you’ll find that your newsletters actually get easier to write, because it’s always easier to drill down into one topic than to develop multiple new ones. Also, this focused newsletter can be a great hand-out for prospective clients, and can be a way of articulating your expert position on relevant trends in your field.
4) Seek publicity regularly.
This may be in the form of writing effective press releases or being quoted in industry journals or magazines. Just find some way of regularly getting your name and expertise mentioned in print. There are many resources on how to write effective press releases. Aim to send out at least one press release per quarter or to attain two magazine or journal mentions each month.
5) Build a file of successful case studies.
Most people will have two questions when they learn of you. One: can you help? and two: how can you help? Well-written case studies help answer both these questions as they build your credibility. We are all, generally, more likely to believe that something will help us if it’s helped other people who are just like us. A well developed case study file can shorten your sales process.
6) Teach workshops or seminars.
A fast way to build your expert status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
7) Present on your topic.
Offer yourself to relevant groups and associations a
Regrettably, when it comes to marketing, so many businesses fall victim to the sin of over confidence in what they believe their customers want, what they think, and what the competition is up to. The results can be different from one enterprise to the next but if left unchecked for too long, it often means leaving money on the table by letting pass many great opportunities for client loyalty and new revenue sources. The truth comes back to what I have often repeated time and time again: ''If you fail to plan, You plan to fail''.I maintain that for a
5) Build a file of successful case studies.
Most people will have two questions when they learn of you. One: can you help? and two: how can you help? Well-written case studies help answer both these questions as they build your credibility. We are all, generally, more likely to believe that something will help us if it’s helped other people who are just like us. A well developed case study file can shorten your sales process.
6) Teach workshops or seminars.
A fast way to build your expert status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
7) Present on your topic.
Offer yourself to relevant groups and associations a
You can hardly influence the development of your child by selecting whatever name. That is one of the conclusion of Steven Levitt published in the book “Freakonomics.” Most influence is given to a child before it is even born. You can do wrong however – according to an example in the same book of a parent that named a first son “Winner” and the latest born “Loser.” Imagine what happened to both of them...Whether you agree with Levitt and favor a nature viewpoint or you disagree and you favor a nurture argument, when talking about business there is onl
6) Teach workshops or seminars.
A fast way to build your expert status is to teach on your topic. This can be done in person, or on the phone. When you teach on a topic, you are almost automatically seen as an expert on the topic. Plus, teaching classes or workshops can be another way to meet more people, add to your contact list, and develop another revenue stream, all at the same time.
7) Present on your topic.
Offer yourself to relevant groups and associations as a guest expert, panelist, or conference speaker. Use these speaking opportunities to refine your knowledge, polish your presentation, and to build areas for possible lateralization. Public speaking also offers you another way to build your contact list and gain recognition at the same time.
8) Hang out with other experts.
If you spend time with other experts, you will, by association, be seen as more of an expert. If you belong to an association or professional group, make contact with the leaders of this group. By spending time with the leaders in your field, you will be more easily seen as one of them.
9) Refer to yourself as an expert.
For some, this might be more difficult than it seems. Expert status is not just given, it must also be claimed. If you are an expert at what you do, there is absolutely nothing wrong with identifying yourself as one. If you’re not, do what it takes to become one. Authenticity and integrity are powerfully effective marketing tools.
10) Commit to regular actions to build your expert status.
As you build your expert status, you will find the flow of opportunities come faster and more easily. When this happens, continue to take regular actions to keep building your expert status. Once gained, expert status must be maintained.
Try these strategies to build your expert status. Your business (and bank account) will benefit.
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