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  • Write You - Do you Have a Platform?

    You Can Start A Business In 2007
    The new year is upon us and for many it is a tough time of year financially because let’s face it, most of us overspend and find ourselves in over our heads with debt in the new year. You have thought about starting a business and may have thought about this for months or even years but for whatever reason you never get started and get discouraged. Here are some reason’s why people never start: 1) Don’t have the finances 2) Not sure how to start 3) Don’t have a definite business
    Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    Franchising is Virtually Fraud Free
    The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Nearly all the franchising cases the Federal Trade Commission filed, were gray, crying wolf area of law and most settled as soon as possible; considering the slow nature of our courts in America.Some of the cases the
    Platforms are as important as your ability to do your job and satisfy your clients

    Quality is no longer enough to guarantee success. Today, competence is assumed- and there is competition everywhere. To control your destiny, you need a platform.

    Platform refers to a process based on a unique message and a way of consistently communicating with your market.

    Examples of platforms

    There are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.

    The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it.

    Advantages

    Platforms offer you:
    o A position that visibly differentiates you from your competition.
    o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
    o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    <
    Why Are We Surprised When Management Fail To Manage?
    Why Are We Surprised When Management Fail To Manage?There was a programme in the "In Business" series on BBC Radio 4 recently that disturbed some very important ghosts.The programme, through the words of the Gurus of the last century, confirmed the basis of our disquiet with the conventional “Command and Control” model of management.All of the guests on the programme talked about releasing the ingenuity and creativity of the workforce through autonomy.As Peter Drucke
    rms

    There are several types of platforms: articles, blogs, columns, books, interviews, newsletters, podcasts, postcards, speaking, teleseminars, and websites.

    The crucial issue is not which type of platform you use, but whether or not you have a unique message and that you consistently enhance and promote it.

    Advantages

    Platforms offer you:
    o A position that visibly differentiates you from your competition.
    o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
    o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    Tips for Finding the Perfect Work at Home Freelance Job
    The freelance market is booming due to the poor economy, and many people are trying to find jobs that will allow them to work at home. Many companies are choosing to pay freelancers instead of hefting the cost of regular company employee. Why should you consider freelance work? Freelance jobs allow you freedom to choose when you want to work and how you long you work. You can set your schedule around your life. Freelancing allows you to do home work and not worry about commuting to the office.
    ibly differentiates you from your competition.
    o An independent "stage" to present from, a way of packaging your expertise in a unique and easily recognizable format.
    o Market education. Platforms help you communicate your point of view in a way that creates a "halo of trust" surrounding all your products and services.
    o Freedom. You control your destiny, free from dependence or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
    o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    Share the Gold but Keep the Diamonds
    As an entrepreneur I am a firm believer of sharing knowledge, visions, thoughts, and even ideas with fellow entrepreneurs. Now I don’t go running around sharing my ideas with every entrepreneur I meet, but I do make it habit to strategically share ideas with entrepreneurs who I believe share similar goals, desires, and ambitions as I do.We all know other young savvy entrepreneurs, that’s just a part of living the life of an entrepreneur: you meet a lot of like-minded people who are tryin
    e or interference.
    o Self-improvement. Platforms encourage you to refine your ideas and your ability to express them.
    o Networking. Your platform will expand and reinforce a growing referral network.

    Prerequisites

    Successful platforms require:
    o Commitment. You must invest in yourself by mastering the resources needed to create and distribute your message.
    o Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    What Students and Parents MUST Know about Student Loans
    A student loan helps you get through college. Then you come out into a high-paying career. It's a great investment in your (or your sons/daughters) future.Student loans generally give you a good deal. You get below-market interest rates, and you get a $2500 federal tax credit on interest paid over any period of time (previously first 60 months only)It doesn't matter if the student, or parent takes out the loan; tax deduction remains the same.* Did you know the fede
    Consistency. Your platform must be constantly visible. You never know when prospects will be ready to buy.
    o Efficiency. To achieve constant visibility, your platform must be inexpensive and easy to update with new information.

    Steps to success
    1. Choose your message.
    2. Create a way to distribute it.
    3. Promote online with a website you can update by yourself.

    1. Message
    Your core message should describe your mission, or value proposition, (i.e., how you can help your market). Your goal is to become personally associated with the solution to a widespread problem your target market suffers from.

    Your message should reflect your competence as well as well as your values, style, and enthusiasm. Your message will help you identify the appropriate topics and information.

    2. Distribution
    An effective platform requires a source, or nucleus, that is recycled and expanded.

    For many, the starting point is a monthly One-Page Newsletter. Each issue offers enough space to introduce and address just about any topic, educating your market and proving your competence.

    Later, you can expand each issue into:
    o Articles and columns for publication and syndication, media interviews, etc.
    o Presentations, audios, speeches, teleconferences, podcasts, training, workshops.
    o Online content and incentives to attract search engine traffic, reward your clients, and build your opt-in e-mail newsletter circulation list.
    o Books and e-books. Books are the highest level of a platform. Writing a book becomes practical if prepare each issue of your newsletter so it can be later expanded into a chapter of a book.

    3. Website
    You must be able to update your website yourself, without waiting for-and paying-someone else to do the work. Websites have to be continually updated. You need to provide new information on a consistent basis. Avoid fancy "art directed" websites; these ar

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