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Write You - 7 Cheap and Easy Ways to Generate Mortgage Leads
Do you suspect that you have black mold in your Los Angeles home? Black mold is most commonly a greenish black color. In most cases, you can tell right away whether or not the mold in your home is black mold or not. While it is always advised that you get mold removed and taken care of, there are some types of mold that you should have removed right away. One of those types of mold is black mold.One of the many reasons why Los Angeles black mold removal is so important is because of the health risks. Black mold is sometimes considered the most toxic of all molds. It has been known to cause serious health problems, particularly concerning one’s ability to breathe property. In some cases, particularly with infants or the elderly, black mold has contributed to death. That is why it is extremely important that your home undergo a Los Angeles black model removal project if it needs to be done.Although the health dangers associated with black mold are the most important reason w
Cheap Mortgage Lead Generation Tp #3: Orphan Files
When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.
Cheap Mortgage Lead Generation Tip #4: Tradeshows
Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women's trade shows.
Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.
If you can p
The ancient and Europe well remembered when tracing the origins of candles. Essentially a source of light then, tallow, beeswax, and vegetable wax were molded into cylindrical shapes with twisted wicks in between. Radiance well remembered in time as the melt and glow continues today.Evolving further, organic sources came be replaced by wax made by chemicals as the radiance continued. Advances of the human intellect brought about the development synthetic organic wax and plaited wicks came about to be replaced by the twisted. In the name of the light, the shining continues.The style of hanging chandeliers lit by candles still continues. Antique owners know the glow of a chandelier when aglow with the light of candles. A candle sconce, another version of a chandelier functioning as a candle holder does not cease to make an impression on a d?cor.Characteristically, paraffin wax candles are without taste, odor, and color and emit soot. Decorative candles made out of natural wa
How do I know? Because I shared them with my coaching clients and they had excellent results.
These 7 methods are just a few of the over 30 cheap marketing methods I share in one lesson of my 24 lesson Jump Start Your Mortgage Career E-Class. This new class is for any loan officer who is new and struggling or any verteran that just needs a little help with their marketing. It took me over 2 years to create the content for this 12 week, 24 lesson class, and I can honestly say there is nothing available out there that compares to this class.
If you could use more loans, then do yourself a favor and check it out for yourself. http://www.mortgagebrokertraining.com/jumpstart.html
Here we go...
Cheap Mortgage Lead Generation Tip # 1. Join an Association
People join associations for one of three reasons:
Social - they want to build or maintain friendships and influences that may have taken years to build;
Promotional - they want to offer their own products or services to others in in a cost effective and positive way;
Educational - they want to see what their competition is up to, and find out about the latest developments within their industry
Grow your network and your database by joining groups of already established people. By socializing with people who have something in common with, it makes it easier to generate business. People like to do business with people they like and trust. Most people like others who have the same interests as they do.
Cheap Mortgage Lead Generation Tip #2: Use Book Stores
One of the questions I keep asking all my coaching clients is "How can you tell if someone is getting ready to need a mortgage? What do they do? How do they act?"
This is the million dollar question. If you can answer this question, you can easily be rich in the mortgage business. By being able to identify that they want a mortgage before they start looking for one, you can get a jump on all the other loan companies. This is one area of our business that still annoys me. Most other businesses, have a way to identify when someone will need their service and can market to them accordingly. Like when someone buys a new home, they most likely will be buying furniture, blinds, home accessories, etc. So if we were selling any of these items, all we need is a list of new homeowners to market to. And that list is easily available. But how the heck do we figure out who is "thinking" of getting a mortgage?
The answer one of my coaching clients came up with was that they might go to the bookstore or library to read books on home buying, or mortgages, or real estate in general. And that's true. Every bookstore has a real estate section. And most of the books are for consumers who are buying and selling real estate.
So my next question is, "Now that we have identified what they do, how do we get our message in front of them?"
And my client came up with this simple method: Go to the bookstores and libraries and insert a business card into each book.
After doing it for a couple months, he came up with some simple observations:
First, he learned that the best place to put the card was somewhere in the front. Try for the first chapter because not everyone reads the whole book.
Second, pick the books with the best covers and graphics inside- they sell the best.
Third, not all books sell and some are sent back to the publishers.
Fourth, having a USP on the card helps boost response.
Fifth, it takes about 10 minutes per bookstore.
Sixth, he averages 3-4 calls a month, and one loan per month.
Seventh, he now has his assistant do it. And she goes once a week.
Eight, the people who call are in search of more information, so offering them unbiased advice and more resources really turns them on. If you have the time, and are brave enough to be seen doing it, try it and see what results you get. I wanted to test it in my market. So I went to three bookstores and put in about 120 cards. I got 2 calls, and one of them is a very serious prospect. If I do it more often, I have no doubt that it would work for me as well.
Cheap Mortgage Lead Generation Tp #3: Orphan Files
When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.
Cheap Mortgage Lead Generation Tip #4: Tradeshows
Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women's trade shows.
Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.
If you can pr
A friend of mine was asking me just how am I succeeding with my Google advertisement while he was getting no results.He had spent some money and got some clicks, but he complained that every time he entered his keywords, his ads didn't show.Have you checked with Google? I asked. They do have a monitoring policy (Sandbox) for ads where they let your ad run very low until they check and approve it. The approval depends on what you are advertising, your audience, your landing page, and whether you are offering what you are advertising. There seem to be many factors involved.Are you referring people to your home page where that big noisy music is heard with the nice looking but completely irrelevant flash animation thing with no skip button to relieve the poor and completely stunned first time visitor? Well, that could be one reason to get disapproved.You have to narrow your ads to specifics and take people to exactly the page were you offer what you have advertised
Social - they want to build or maintain friendships and influences that may have taken years to build;
Promotional - they want to offer their own products or services to others in in a cost effective and positive way;
Educational - they want to see what their competition is up to, and find out about the latest developments within their industry
Grow your network and your database by joining groups of already established people. By socializing with people who have something in common with, it makes it easier to generate business. People like to do business with people they like and trust. Most people like others who have the same interests as they do.
Cheap Mortgage Lead Generation Tip #2: Use Book Stores
One of the questions I keep asking all my coaching clients is "How can you tell if someone is getting ready to need a mortgage? What do they do? How do they act?"
This is the million dollar question. If you can answer this question, you can easily be rich in the mortgage business. By being able to identify that they want a mortgage before they start looking for one, you can get a jump on all the other loan companies. This is one area of our business that still annoys me. Most other businesses, have a way to identify when someone will need their service and can market to them accordingly. Like when someone buys a new home, they most likely will be buying furniture, blinds, home accessories, etc. So if we were selling any of these items, all we need is a list of new homeowners to market to. And that list is easily available. But how the heck do we figure out who is "thinking" of getting a mortgage?
The answer one of my coaching clients came up with was that they might go to the bookstore or library to read books on home buying, or mortgages, or real estate in general. And that's true. Every bookstore has a real estate section. And most of the books are for consumers who are buying and selling real estate.
So my next question is, "Now that we have identified what they do, how do we get our message in front of them?"
And my client came up with this simple method: Go to the bookstores and libraries and insert a business card into each book.
After doing it for a couple months, he came up with some simple observations:
First, he learned that the best place to put the card was somewhere in the front. Try for the first chapter because not everyone reads the whole book.
Second, pick the books with the best covers and graphics inside- they sell the best.
Third, not all books sell and some are sent back to the publishers.
Fourth, having a USP on the card helps boost response.
Fifth, it takes about 10 minutes per bookstore.
Sixth, he averages 3-4 calls a month, and one loan per month.
Seventh, he now has his assistant do it. And she goes once a week.
Eight, the people who call are in search of more information, so offering them unbiased advice and more resources really turns them on. If you have the time, and are brave enough to be seen doing it, try it and see what results you get. I wanted to test it in my market. So I went to three bookstores and put in about 120 cards. I got 2 calls, and one of them is a very serious prospect. If I do it more often, I have no doubt that it would work for me as well.
Cheap Mortgage Lead Generation Tp #3: Orphan Files
When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.
Cheap Mortgage Lead Generation Tip #4: Tradeshows
Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women's trade shows.
Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.
If you can p
Drop in at the Career Services Center Early And OftenDrop in as soon as you can to the Career Services Center. During your first visit, make an appointment to visit with a career counselor in a few days. After you've made your appointment, explore the resources available to you. To make sure you get the most out of your upcoming meeting with the career counselor, give yourself a few hours at least to familiarize yourself with the Career Service Center's reference materials.What you should do during that first visit is to take any career assessment tests the center might offer. These tests will ask you about what you're good at, and what you want from a career. From the list of possible careers that the test suggests to you, see which of them appeal to you the most.When you have your meeting with your career counselor, ask him or her about the path you're considering pursuing. Ask your career counselor how to land a job in the field or fields of your choice. The answer you
The answer one of my coaching clients came up with was that they might go to the bookstore or library to read books on home buying, or mortgages, or real estate in general. And that's true. Every bookstore has a real estate section. And most of the books are for consumers who are buying and selling real estate.
So my next question is, "Now that we have identified what they do, how do we get our message in front of them?"
And my client came up with this simple method: Go to the bookstores and libraries and insert a business card into each book.
After doing it for a couple months, he came up with some simple observations:
First, he learned that the best place to put the card was somewhere in the front. Try for the first chapter because not everyone reads the whole book.
Second, pick the books with the best covers and graphics inside- they sell the best.
Third, not all books sell and some are sent back to the publishers.
Fourth, having a USP on the card helps boost response.
Fifth, it takes about 10 minutes per bookstore.
Sixth, he averages 3-4 calls a month, and one loan per month.
Seventh, he now has his assistant do it. And she goes once a week.
Eight, the people who call are in search of more information, so offering them unbiased advice and more resources really turns them on. If you have the time, and are brave enough to be seen doing it, try it and see what results you get. I wanted to test it in my market. So I went to three bookstores and put in about 120 cards. I got 2 calls, and one of them is a very serious prospect. If I do it more often, I have no doubt that it would work for me as well.
Cheap Mortgage Lead Generation Tp #3: Orphan Files
When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.
Cheap Mortgage Lead Generation Tip #4: Tradeshows
Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women's trade shows.
Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.
If you can p
The world is changing quickly with big rewards for innovators and creators of new value.When your system says ‘no’, ‘cannot’ or ‘won’t do it’, that’s a clue to open up for new possibilities and new approaches that add new value.Change ‘cannot’ into ‘How can we?’ Transform ‘no’ into ‘Let’s find a yes.’ Convert ‘won’t do it’ into ‘How should we make this happen?’It took days to communicate by mail, so fax machines crossed the divide. But fax machines were bound to a physical location. Now e-mail bridges the gap.Mothers can’t work and be close to their children? Day care in the workplace solved the problem.Computers were too bulky to carry? Laptops became notebooks then personal digital assistants.The United States has been upfront as a land of perpetual innovation. ‘Do your own thing!’ ‘If it isn’t broken, break it!’ ‘Build a better mousetrap!’ ‘Find a better way!’ These are keynotes of a culture pushing forward. Think Disneyland, Microsoft, Hollywood, A
After doing it for a couple months, he came up with some simple observations:
First, he learned that the best place to put the card was somewhere in the front. Try for the first chapter because not everyone reads the whole book.
Second, pick the books with the best covers and graphics inside- they sell the best.
Third, not all books sell and some are sent back to the publishers.
Fourth, having a USP on the card helps boost response.
Fifth, it takes about 10 minutes per bookstore.
Sixth, he averages 3-4 calls a month, and one loan per month.
Seventh, he now has his assistant do it. And she goes once a week.
Eight, the people who call are in search of more information, so offering them unbiased advice and more resources really turns them on. If you have the time, and are brave enough to be seen doing it, try it and see what results you get. I wanted to test it in my market. So I went to three bookstores and put in about 120 cards. I got 2 calls, and one of them is a very serious prospect. If I do it more often, I have no doubt that it would work for me as well.
Cheap Mortgage Lead Generation Tp #3: Orphan Files
When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.
Cheap Mortgage Lead Generation Tip #4: Tradeshows
Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women's trade shows.
Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.
If you can p
I often speak with business owners who wonder how much time they should be spending marketing their business. Do you know how much is enough?In a recent interview with the Wharton School of the University of Pennsylvania, Richard Branson explained how he managed his time. The owner and founder of the The Virgin Group - an empire of 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries - said that he spends about a third of his time on trouble shooting, another third on new projects, both charitable and business, and the last third on promoting and talking about the businesses he has set up.Let me repeat what Richard said:1/3 on trouble shooting1/3 on new projects1/3 on promoting and talking about the business (i.e. marketing - this is a key point)He also makes time for family and vacation.Other research suggests that successful consultants and
Cheap Mortgage Lead Generation Tp #3: Orphan Files
When a loan officer leaves a company the clients he/she brought to the company are called orphans. These clients now belong to the company. Ask your manager to see if you can contact any orphan files in your office to see if they need any mortgage or real estate help. Be nice enough, and they will allow you to add them to your database.
Cheap Mortgage Lead Generation Tip #4: Tradeshows
Another coaching client of mine goes to tradeshows. But not the ones related to our business. He goes to unrelated trade shows: electronic shows, design shows, car shows, and his favorite: women's trade shows.
Most of the time, he is the only mortgage company there. And he is averaging 2-3 loan applications per show. The trick is to tie in your business with the show. If it is a car show, you can advertise that you can help anyone buy any car in the place.
If you can pre-approve someone at a car show for a cash out refinance, they can go and buy that hot car they have been salivating on for the last 2 hours. Instant gratification.
Cheap Mortgage Lead Generation Tip #5: Join A Local Real Estate Investment Group.
Every major city has one. And they are full of people buying and selling houses. They need money to buy houses, and they need money to help others buy their houses.
Cheap Mortgage Lead Generation Tip #6: Realtor Open Houses
Stop by at realtor open houses on the weekends. Offer to leave some financing materials.
When you get to know a realtor, you can offer to do open houses for her where you sit in the house instead of her. It is not a fun way to spend an afternoon, but you might get some good leads out of it.
If you decide to go this route, make sure the house is in a well trafficed area and easy to get to. And make sure the agent does some advertising and lends you signs and balloons. You do not want to sit in a house, where no one shows up because it is hard to find or no one knew about the open house.
Another tip is to meet the neighbors of the home you are holding open. See if they know anyone wanting to move or buy. Chances are someone will know of a family wanting to move into the neighborhood.
Cheap Mortgage Lead Generation Tip #7: Realtor MLS
Want a source of thousands of people who will be getting a mortgage within the next couple months?
It's sellers. And the Multiple Listing Service used by Realtors is full of them. Do a search of homes for sale, get the owners' name from the tax records and you have yourself a good prospect list.
Mail them something about you or an offer for free information. Call them if you can get their phone number and they are not on the Do Not Call list, or just drop by their house if you have the guts.
This is exactly what one of my coaching clients does. He calls Realtors who have listings and asks them if he can market his services to the home sellers. Many Realtors say yes. When they do, he contacts the sellers, and tells them that their realtor said it was ok to call on them.
He tells me the majority of home sellers he talks to are willing to talk to him and he gets several loans a month using this trick.
If you liked the above lead generation tips and would like more, check out my Jump Start Your Mortgage Career E-Class today. As I said these are just a few of the dozens of cheap lead generation techniques I share in one lesson of the course. The other lessons cover every aspect of mortgage marketing that you need to suceed in this business.
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