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Write You - Overcoming Your Perfection Paralysis in Marketing
Collection Agency lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis.A collection agency is understood as another party, a third party, that acts as a representative of any business requesting such representation in order to collect an unpaid debt. Let's face it, businesses are in whatever chosen market to make money, not to lose it, and in some instances it becomes necessary to hire a third party to actively pursue unpaid debts. A collection age When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date Small Business Ideas for Working at Home Have you ever become a victim of your own perfection paralysis when it comes to marketing yourself? I talked to a few clients this week who have been toying with the idea of putting together a talk to promote their services for months but haven’t done anything about it. The problem is they’re waiting to have the talk written, finished, practiced, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!Almost everyone it seems thinks that working from home is a great goal. This is very true, if you have the discipline to stay focused without constant supervision. There are literally thousands of small business ideas with many that would allow you to work from home. Here are a few things to consider before you quit your job and follow your dreamFIND WHAT YOU LOVE TO DO If I’d waited to have all things perfectly settled before moving forward with a talk, I’d still have only 3 or 4 clients in my practice, and believe me, I wouldn’t be moving forward very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and they’ll tell you I’m notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done. What are my clients’ reactions? Yup, you guessed it… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!” Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis. When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date Feel the Fear and Do It Anyway d, the flyer completed and have a list of marketing sources that are lined up to promote the thing before actually selecting a date and getting it done. NONSENSE!Yes, I'll admit that this isn't an original title. In fact, it's taken from one of my favorite books of the same name by Susan Jeffers. It's amazing how people react to fear. Fear causes some to play ostrich and hide their heads to avoid what's in front of them. Fear acts as a catalyst to others, and propels them into action. Fear causes a third set to be totally immobilized If I’d waited to have all things perfectly settled before moving forward with a talk, I’d still have only 3 or 4 clients in my practice, and believe me, I wouldn’t be moving forward very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and they’ll tell you I’m notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done. What are my clients’ reactions? Yup, you guessed it… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!” Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis. When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date How BOLD Can You Go With Your Elevator Speech? ard very quickly. Instead, I believe in scrapping this traditional route and going backwards. Ask any clients of mine and they’ll tell you I’m notorious for getting my clients to commit to a date 4 weeks from today (yes, we actually have them pull out their calendar and select the date right then and there) and book the space, time, and title of the talk, before anything else is done.“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do?I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event a What are my clients’ reactions? Yup, you guessed it… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!” Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis. When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date Job Placement: Look First, Hire Later alk, before anything else is done.Evaluating your candidate is part of the investigative process in job hiring. The increased competition for jobs in today’s markets has resulted in constant pressure upon jobseekers – and as a result least 30% of them fabricate their resumes at any given time. As an employer, hiring a candidate that has provided false or misleading information about experience, skills and abilitie What are my clients’ reactions? Yup, you guessed it… “YIKES! I need to get my butt in gear and get things going! I’m giving a talk in 4 weeks!!!” Magically, everything always gets done. The talk is written, finished, practiced, the flyer is completed and they have a list of marketing sources lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis. When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date Branding Using Joint Ventures lined up to promote the thing, and always before the deadline. I call this being PULLED forward by your marketing, instead of being a victim of Perfection Paralysis.A long time ago I heard the story about a man whose daughter told him there were ripe apples on the tree in their yard. He went out with an axe and a bucket, picked the five apples that were ripe and put them in the bucket. Then he chopped down the tree, laden with green apples. He couldn’t wait for them to ripen. We need to continually brand ourselves so that when prospective cus When you set yourself up to stop procrastinating and to start working to make it happen, it works every time. In the past, I too have dragged my feet on picking a date for an event I wanted to give. ‘Should I have it in the summer, should I wait ‘til fall?’ Since nothing was happening, I pulled out my calendar, picked a date, gave my credit card number to reserve the space and then made it happen, and you can too! There’s nothing like setting a deadline and getting in gear to make it happen. Your Client Attraction Assignment: Your turn. Are you procrastinating putting together a seminar or big event to market your services and reach out to your prospective clients? End the questioning NOW and just pick a date. Commit and then everything will fall into place because you’ll HAVE to get it done. Now, that’s what I call being pulled by your future. Use your coach or a buddy as an accountability benchmark, and then send them an email with the date of your newly scheduled seminar or workshop. The most accountable thing you can do though is to pay for the space ahead of time. That’ll get you moving! :) If you like the idea of this unconventional way to market that gets you clients, you’ll love the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed. © 2005 Fabienne Fredrickson
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