When a marketing research firm answers these 10 critical questions, you will be well-informed and can make the best decis

Computer-assisted telephone interviewing (CATI) is by far the most popular methodology for collecting data used in marketing research today. This is because telephone surveys have a high response rate and are particularly helpful when a company needs to screen potential respondents to get to the most appropriate person to answer their questions.

With CATI research, a survey is developed, tested, and then programmed into an interactive computer-based script. CATI begins with a computer randomly dialing phone numbers from the established sample. After a respondent is reached, a live interviewer conducts the interview by reading verbatim from the programmed survey script. If the correct person is not available, the interviewer may schedule a callback for a specific time in the future. The data set will contain not only answers to each question, but also a complete log of what happened with each sample record.

CATI is the best data collection method when:

• Surveys are transaction-based, and thus time-sensitive. Typically, if asking questions regarding a specific experience or representative involved in a specific experience, the telephone survey should be completed within four weeks of the transaction/experience.
• There is a need to screen for the appropriate participants. For example, finding the person who had direct contact with a Service Department. Here the interviewer will ask for the person listed in the sample file. Once that individual is on the phone, the interviewer asks if he/she had direct contact with the Service Department. If so, the interview continues. If not, the interviewer asks to speak with the person who did.
• The sample does not contain the respondent’s name. For instance, if there is a business name and number for business policies, but no contact name. In this case, the interviewer can explain whom he/she is trying to reach.
• There are multiple versions of the survey. For example, there are differences in which questions are asked of whom and/or the survey is being fielded for multiple brands or product types. In this case, the script can read directly from the sample file and pipe in different text depending on the respondent’s brand or type. It can also skip over questions that are not applicable.
• The telephone survey requires extensive quota cell management. For example, you may want to get a specific number of completes for each brand. Then within those brands, you may want a certain percentage to be for B2C policies and another for B2B policies.
• The survey requires extensive explanation or clarification. For example, a respondent may need clarification regarding some of the industry terms used in the telephone survey.
• The survey contains follow-up or probing open-ended questions. For example, the respondent may say that they were very dissatisfied with their overall service experience. In this case, the next question may be to probe for specifics (e.g. “Why specifically did you say you were very dissatisfied with your service experience?”) Often, the initial answer is fairly vague (e.g., because the service wasn’t good). The interviewer, however, will probe to get specifics that are actionable within your organization.
• You have accurate phone numbers for the majority of the intended respondents. (Remember that, by law, cell phone numbers cannot be used.)
• You do not have enough sample for IVR and/or mail. Since the response rate is higher for CATI, it will take a less usable sample to achieve the desired number of completes.
• The targeted respondents are busy people. CATI can record scheduled callback times, allowing the interviewer to call the respondent back at a time/number convenient for them.
• The subject of the survey is not too sensitive or controversial. Respondents may be unwilling to discuss sensitive topics with the interviewer. (Mail is the best data collection method for sensitive topics).

1. Do you use the latest CATI software? (The most up-to-date software will include predictive dialing and automated call distributor capabilities.)
2. Does the phone facility have sufficient flexibility and capacity? (This ensures the facility can handle multiple projects simultaneously.)
3. Can phone stations be assigned for either outbound or inbound calls? (This allows busy professionals to return a call at their convenience, resulting in higher response rates and more representative samples.)
4. Can interview scripting access external databases? (This means that questions can be customized to a specific respondent, integrating information on purchases or revenue.)
5. Can the system play prerecorded messages and digitally capture voice responses? (This allows the interviewer to use conferencing to bring a client representative into the call immediately and/or transfer the respondent to a client-specified location, such as a customer service department.)
6. Are predictive dialers used? (Predictive dialers randomly call numbers in the sample list, turning over the survey to an interviewer only when it detects a "live" respondent, thus dramatically increasing interviewing productivity.)
7. Does the call center have redundant quality checks? (This ensures that skip patterns are followed precisely and questions are rotated randomly.)
8. Is monitoring equipment used? (This allows clients to listen to surveys in progress from their own offices, as well as interviewing center supervisors and project managers to continuously monitor the interviews.)
9. Are telephone surveys pre-tested? (Test interviews check the survey instrument both for ease of administration, accuracy and usefulness of the information.)
10. Are interviewers experienced? (Interviewers are charged with a very demanding responsibility: conducting quality, professional interviews resulting in accurate survey databases.)

When a marketing research firm answers these 10 critical questions, you will be well-informed and can make the best decisi

Why Freelance Work at Home Jobs Can Be Very Profitable
A person who wants a profession without a long term commitment to an employer is a freelancer and now with the power and flexibility of the internet its demand is growing. You can now work from your own home without having to beg any employer for work. There are hundreds of ways to find a job online.Some people are afraid of looking for a job online, specially if the job and paying method is online or telecommunication. But there is no reason to be afraid if you know where to look for freelance work at home jobs. There are freelance sites or networks that are trusted and they will handle all the security issues.For example, the freelance site will make sure that the employer that you are making the work for, will pay you. And that you complete the job on time. What is very attractive about freelance work at home jobs is that you are in control of your time
Typically, if asking questions regarding a specific experience or representative involved in a specific experience, the telephone survey should be completed within four weeks of the transaction/experience.
11. There is a need to screen for the appropriate participants. For example, finding the person who had direct contact with a Service Department. Here the interviewer will ask for the person listed in the sample file. Once that individual is on the phone, the interviewer asks if he/she had direct contact with the Service Department. If so, the interview continues. If not, the interviewer asks to speak with the person who did.
12. The sample does not contain the respondent’s name. For instance, if there is a business name and number for business policies, but no contact name. In this case, the interviewer can explain whom he/she is trying to reach.
13. There are multiple versions of the survey. For example, there are differences in which questions are asked of whom and/or the survey is being fielded for multiple brands or product types. In this case, the script can read directly from the sample file and pipe in different text depending on the respondent’s brand or type. It can also skip over questions that are not applicable.
14. The telephone survey requires extensive quota cell management. For example, you may want to get a specific number of completes for each brand. Then within those brands, you may want a certain percentage to be for B2C policies and another for B2B policies.
15. The survey requires extensive explanation or clarification. For example, a respondent may need clarification regarding some of the industry terms used in the telephone survey.
16. The survey contains follow-up or probing open-ended questions. For example, the respondent may say that they were very dissatisfied with their overall service experience. In this case, the next question may be to probe for specifics (e.g. “Why specifically did you say you were very dissatisfied with your service experience?”) Often, the initial answer is fairly vague (e.g., because the service wasn’t good). The interviewer, however, will probe to get specifics that are actionable within your organization.
17. You have accurate phone numbers for the majority of the intended respondents. (Remember that, by law, cell phone numbers cannot be used.)
18. You do not have enough sample for IVR and/or mail. Since the response rate is higher for CATI, it will take a less usable sample to achieve the desired number of completes.
19. The targeted respondents are busy people. CATI can record scheduled callback times, allowing the interviewer to call the respondent back at a time/number convenient for them.
20. The subject of the survey is not too sensitive or controversial. Respondents may be unwilling to discuss sensitive topics with the interviewer. (Mail is the best data collection method for sensitive topics).
Once you have determined CATI is the best methodology for your next project, selecting a qualified marketing research firm is the next important decision. Consider these 10 critical questions when searching for a qualified marketing research firm to conduct CATI research for your organization:
1. Do you use the latest CATI software? (The most up-to-date software will include predictive dialing and automated call distributor capabilities.)
2. Does the phone facility have sufficient flexibility and capacity? (This ensures the facility can handle multiple projects simultaneously.)
3. Can phone stations be assigned for either outbound or inbound calls? (This allows busy professionals to return a call at their convenience, resulting in higher response rates and more representative samples.)
4. Can interview scripting access external databases? (This means that questions can be customized to a specific respondent, integrating information on purchases or revenue.)
5. Can the system play prerecorded messages and digitally capture voice responses? (This allows the interviewer to use conferencing to bring a client representative into the call immediately and/or transfer the respondent to a client-specified location, such as a customer service department.)
6. Are predictive dialers used? (Predictive dialers randomly call numbers in the sample list, turning over the survey to an interviewer only when it detects a "live" respondent, thus dramatically increasing interviewing productivity.)
7. Does the call center have redundant quality checks? (This ensures that skip patterns are followed precisely and questions are rotated randomly.)
8. Is monitoring equipment used? (This allows clients to listen to surveys in progress from their own offices, as well as interviewing center supervisors and project managers to continuously monitor the interviews.)
9. Are telephone surveys pre-tested? (Test interviews check the survey instrument both for ease of administration, accuracy and usefulness of the information.)
10. Are interviewers experienced? (Interviewers are charged with a very demanding responsibility: conducting quality, professional interviews resulting in accurate survey databases.)

When a marketing research firm answers these 10 critical questions, you will be well-informed and can make the best decis

Defining Supply Chain Management
Companies that deal with inventory will have to have some sort of system in place to effectively manage the supply chain that exists for any type of sales. A system of inventory needs to be as smooth running as possible so that a company is able to fulfill all its orders in a timely manner. If there is a shortage of inventory, sales fulfillment will fall behind and the company is in danger of losing both its reputation and credibility. More and more companies are using some type of supply chain management to keep track of what inventory they have, what is allotted for current sales invoices, what product has been ordered from the supplier, and what inventory is already on route from the supplier. Once this supply chain is running smoothly and efficiently there is little chance of lost sales or dissatisfied customers due to a problem with supply and demand.Many
, you may want to get a specific number of completes for each brand. Then within those brands, you may want a certain percentage to be for B2C policies and another for B2B policies.
11. The survey requires extensive explanation or clarification. For example, a respondent may need clarification regarding some of the industry terms used in the telephone survey.
12. The survey contains follow-up or probing open-ended questions. For example, the respondent may say that they were very dissatisfied with their overall service experience. In this case, the next question may be to probe for specifics (e.g. “Why specifically did you say you were very dissatisfied with your service experience?”) Often, the initial answer is fairly vague (e.g., because the service wasn’t good). The interviewer, however, will probe to get specifics that are actionable within your organization.
13. You have accurate phone numbers for the majority of the intended respondents. (Remember that, by law, cell phone numbers cannot be used.)
14. You do not have enough sample for IVR and/or mail. Since the response rate is higher for CATI, it will take a less usable sample to achieve the desired number of completes.
15. The targeted respondents are busy people. CATI can record scheduled callback times, allowing the interviewer to call the respondent back at a time/number convenient for them.
16. The subject of the survey is not too sensitive or controversial. Respondents may be unwilling to discuss sensitive topics with the interviewer. (Mail is the best data collection method for sensitive topics).
Once you have determined CATI is the best methodology for your next project, selecting a qualified marketing research firm is the next important decision. Consider these 10 critical questions when searching for a qualified marketing research firm to conduct CATI research for your organization:
1. Do you use the latest CATI software? (The most up-to-date software will include predictive dialing and automated call distributor capabilities.)
2. Does the phone facility have sufficient flexibility and capacity? (This ensures the facility can handle multiple projects simultaneously.)
3. Can phone stations be assigned for either outbound or inbound calls? (This allows busy professionals to return a call at their convenience, resulting in higher response rates and more representative samples.)
4. Can interview scripting access external databases? (This means that questions can be customized to a specific respondent, integrating information on purchases or revenue.)
5. Can the system play prerecorded messages and digitally capture voice responses? (This allows the interviewer to use conferencing to bring a client representative into the call immediately and/or transfer the respondent to a client-specified location, such as a customer service department.)
6. Are predictive dialers used? (Predictive dialers randomly call numbers in the sample list, turning over the survey to an interviewer only when it detects a "live" respondent, thus dramatically increasing interviewing productivity.)
7. Does the call center have redundant quality checks? (This ensures that skip patterns are followed precisely and questions are rotated randomly.)
8. Is monitoring equipment used? (This allows clients to listen to surveys in progress from their own offices, as well as interviewing center supervisors and project managers to continuously monitor the interviews.)
9. Are telephone surveys pre-tested? (Test interviews check the survey instrument both for ease of administration, accuracy and usefulness of the information.)
10. Are interviewers experienced? (Interviewers are charged with a very demanding responsibility: conducting quality, professional interviews resulting in accurate survey databases.)

When a marketing research firm answers these 10 critical questions, you will be well-informed and can make the best decis

Does Your Resume Stink - Take This Test to Find Out
The vast majority of resumes have one thing in common: they stink.I've reviewed tens of thousands of resumes in my Human Resources career. I've seen virtually every kind of resume imaginable (I got one two weeks ago that included a mug shot - not recommended).For any job search to be successful you need to get attention quick. You have just a few seconds to make a positive first impression. Once you make that first impression you have to communicate, quickly, a number of reasons the person should call.The typical resume (about 98% of all resumes I see as an HR Consultant and former HR Director) does a terrible job of communicating information to a hiring manager that will make them pick up the phone and call. Take this simple 4 question test to see if your resume is one of the stinkers:1. Does your resume include "meta" information like a
all the respondent back at a time/number convenient for them.
11. The subject of the survey is not too sensitive or controversial. Respondents may be unwilling to discuss sensitive topics with the interviewer. (Mail is the best data collection method for sensitive topics).
Once you have determined CATI is the best methodology for your next project, selecting a qualified marketing research firm is the next important decision. Consider these 10 critical questions when searching for a qualified marketing research firm to conduct CATI research for your organization:
1. Do you use the latest CATI software? (The most up-to-date software will include predictive dialing and automated call distributor capabilities.)
2. Does the phone facility have sufficient flexibility and capacity? (This ensures the facility can handle multiple projects simultaneously.)
3. Can phone stations be assigned for either outbound or inbound calls? (This allows busy professionals to return a call at their convenience, resulting in higher response rates and more representative samples.)
4. Can interview scripting access external databases? (This means that questions can be customized to a specific respondent, integrating information on purchases or revenue.)
5. Can the system play prerecorded messages and digitally capture voice responses? (This allows the interviewer to use conferencing to bring a client representative into the call immediately and/or transfer the respondent to a client-specified location, such as a customer service department.)
6. Are predictive dialers used? (Predictive dialers randomly call numbers in the sample list, turning over the survey to an interviewer only when it detects a "live" respondent, thus dramatically increasing interviewing productivity.)
7. Does the call center have redundant quality checks? (This ensures that skip patterns are followed precisely and questions are rotated randomly.)
8. Is monitoring equipment used? (This allows clients to listen to surveys in progress from their own offices, as well as interviewing center supervisors and project managers to continuously monitor the interviews.)
9. Are telephone surveys pre-tested? (Test interviews check the survey instrument both for ease of administration, accuracy and usefulness of the information.)
10. Are interviewers experienced? (Interviewers are charged with a very demanding responsibility: conducting quality, professional interviews resulting in accurate survey databases.)

When a marketing research firm answers these 10 critical questions, you will be well-informed and can make the best decis

Advice on Picking and Developing a Career
Have you wondered why it seems some people are so successful in their career and others are not? This is true, since most people who are unsuccessful in their career give up their hopes and dreams. These are the people who settle for something lower than their own capabilities would qualify them for. They did not do the things which people who are successful in their career do, which is keeping their focus on their future path, and working towards it no matter what may happen.So how did successful people attain their desired profession and achieve their satisfied career success? The first thing they did was to carry out a session of career goal setting. To perform career goal setting successfully, you must state your career desires explicitly and write them down. This provides you with a basic outline to follow when you set your ideal career goals. With your care
itally capture voice responses? (This allows the interviewer to use conferencing to bring a client representative into the call immediately and/or transfer the respondent to a client-specified location, such as a customer service department.)
11. Are predictive dialers used? (Predictive dialers randomly call numbers in the sample list, turning over the survey to an interviewer only when it detects a "live" respondent, thus dramatically increasing interviewing productivity.)
12. Does the call center have redundant quality checks? (This ensures that skip patterns are followed precisely and questions are rotated randomly.)
13. Is monitoring equipment used? (This allows clients to listen to surveys in progress from their own offices, as well as interviewing center supervisors and project managers to continuously monitor the interviews.)
14. Are telephone surveys pre-tested? (Test interviews check the survey instrument both for ease of administration, accuracy and usefulness of the information.)
15. Are interviewers experienced? (Interviewers are charged with a very demanding responsibility: conducting quality, professional interviews resulting in accurate survey databases.)

When a marketing research firm answers these 10 critical questions, you will be well-informed and can make the best decision about their CATI capability. Choosing a qualified research partner, along with the most appropriate methodology, will result in the most valuable data for your organization.