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  • Write You - Gravitational Marketing for Small Businesses - Twelfth Law: The Low Hanging Fruit in Your Business

    The Fallibility of Psychological Testing
    Psychological Testing has become rampant across industries, more so in the case of Information Technology, BPOs and ITES companies. These tests are used to ‘throw up’ personality profiles and competency descriptions that would help companies recruit the ‘right’ candidate. The Human Resources
    er day).

    Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

    In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

    Us

    Payroll Time Clock Software
    Payroll time clock software keeps track of time and attendance information of an employee in an accurate way. By utilizing the payroll time clock software, you can eliminate the use of paper time cards, handwritten records, and badges. It helps to generate a wide range of efficient reports inclu
    Did you know it's cheaper and easier to satisfy the customers you have than it is to get new customers?

    Wowzers!

    Would you believe there are still people out there letting customers leave UNHAPPY. It seems outrageous, but is happens daily in your town and mine.

    With as much as it can cost to get a single lead, why in the world would you even consider allowing someone to leave unhappy?

    A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most.

    What a joke!

    You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.

    People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.

    People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.

    But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day).

    Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

    In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

    Use

    Motivation and Need Fulfillment: An Art in Itself
    Industrial/clinical psychology and applied psychiatry have made tremendous strides in understanding human behavior. New discoveries and applications toward understanding human behavior are being announced with increasing frequency in these inexact sciences. Still, it is possible to become reason
    ould you even consider allowing someone to leave unhappy?

    A lot of people do a lot of jaw-jabbering about “good service.” In fact, most businesses who have garbage service are the ones who talk about having “good service” the most.

    What a joke!

    You see, customer service is worthless to talk about in your advertising. Nobody is going to do business with you (or even call you) because you said you have good service.

    People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.

    People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.

    But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day).

    Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

    In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

    Us

    Gravitational Marketing for Small Businesses - First Law: Why Your Marketing Doesn't Work
    Traditional Sales and Marketing Tactics are DEAD!In your heart and in your mind you already know this is true. That's why we've come together…you're seeking a solution.What you're doing is not working the way it should be – or the way it once did.There was a time when
    oing to do business with you (or even call you) because you said you have good service.

    People expect good service. People have a right to be treated well. It's not until they're let down that it starts to matter.

    People don't generally go in expecting to be treated like slime and even if they are concerned about it because they have been burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.

    But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day).

    Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

    In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

    Us

    Use Customer Audio Testimonials To Beat Out the Competition
    Finding prospects is only one piece of the sales puzzle. Once you’ve got interest, whether it comes from word of mouth, traditional advertising, or the Internet, time is not on your side and you must convince that prospect as quickly as possible that you are the best candidate for their job. If
    een burned in the past do you actually think you saying you have “great service” is going to convince them? So there's really no point advertising about it.

    But it is crucial that you don't mess it up. You see, if you do a crummy job, people will definitely talk about it. If you do a great job, people might talk about it (more on that another day).

    Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

    In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

    Us

    Thinking Beyond Cleaning Office Buildings
    If your business is like many other traditional cleaning companies, you started by cleaning an office, apartment building, retail store or other commercial building. Adding additional clients may have included more office buildings, medical clinics and perhaps even expanding into manufacturing f
    er day).

    Most importantly, doing a great job with your existing customers is a great way to ensure they return and buy again!

    In addition to giving good service, you should have an active system in place to consistently and relentlessly stay in touch with past customers. Newsletter, birthday cards, customer appreciate events.

    Use anything that allows you to stay in front of them and ask for their business or their referral again.

    So many small businesses and independent sales professionals are so focused ONLY on getting more leads.

    But maximizing your existing lead flow – by increasing closing ratios, increasing satisfaction, and staying in touch with people – is much more efficient.

    In the thirteenth Law of Gravitational Marketing for Small Businesses, we're going to expose a powerful method for making your business impossible to compare to. It's a great way to become the obvious choice – and you can use it to shield your profits.

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