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Write You - Micropersuasion - Get The Biggest Bang For Your Small Business Marketing Buck
NOTE: As I was preparing to submit this article, I had to think about which category was most appropriate. The content primarily deals with developing effective marketing tactics for your business. However, upon further contemplation, I decided to place this article under the Business Customer Service category because I’ve c
Hotel Chains are adding artificial plants and fake trees to their room requirements. Hotels are adding 2-3 fake plants per room to their decor standards. Decor Standards are what hotel chains set as a minimum decor level for the entire chain so that guests feel can be assured of a similar look and feel at any hotel associat
This is the beginning of micro-persuasion. Putting your marketing message in front of smaller, not larger audiences. But isn't bigger better? Well no, not always.
Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym scraped enough cash together to take out a national ad during the Superbowl. It would be a waste of money, because 99.9999999% of the people who saw it can't or won't become customers of that gym.
Pay per click advertising, like those ads on the right hand side when you do Google searches, can be a great micro-persuasion tool. One of my coaching clients practices a very specialized type of law here in Massachusetts. It is illegal for him to practice law across state lines. I am helping him target his pay per click campaign so that only people in Massachusetts who need his services will click. It's estimated that he'll get about 15 clicks a day. That's not a lot, but if he converts even 1% of those clicks into customers he will have more clients than he can handle in less than a year. And this is only a very small part of his market
Are you wondering what all the hype is? There is over 6.6 billion people surfing the net! How would you like to have that many potential customers? Well you can do it for free! You can build a website for free. It is likely that your computer came with software that you create a website with. For example:
This is the beginning of micro-persuasion. Putting your marketing message in front of smaller, not larger audiences. But isn't bigger better? Well no, not always.
Think of that local gym. Marketing convention tells us that most local businesses don't get a lot of action from people that are more than a 10 minute drive away. There are certainly exceptions, but imagine if that local gym scraped enough cash together to take out a national ad during the Superbowl. It would be a waste of money, because 99.9999999% of the people who saw it can't or won't become customers of that gym.
Pay per click advertising, like those ads on the right hand side when you do Google searches, can be a great micro-persuasion tool. One of my coaching clients practices a very specialized type of law here in Massachusetts. It is illegal for him to practice law across state lines. I am helping him target his pay per click campaign so that only people in Massachusetts who need his services will click. It's estimated that he'll get about 15 clicks a day. That's not a lot, but if he converts even 1% of those clicks into customers he will have more clients than he can handle in less than a year. And this is only a very small part of his marke
Chris used to work for a corporation--until one day he was told that he could leave... permanently. He wondered why he would be disposed of after giving seven years of his life to the company. He was certain he wouldn't stay there forever, but he thought he would have a little more control over the timing of his departure.<
Pay per click advertising, like those ads on the right hand side when you do Google searches, can be a great micro-persuasion tool. One of my coaching clients practices a very specialized type of law here in Massachusetts. It is illegal for him to practice law across state lines. I am helping him target his pay per click campaign so that only people in Massachusetts who need his services will click. It's estimated that he'll get about 15 clicks a day. That's not a lot, but if he converts even 1% of those clicks into customers he will have more clients than he can handle in less than a year. And this is only a very small part of his marke
In my earlier article “Who’s Got The Monkey Now? How To Find Out How Well You Manage Your Time” (http://www.nationallearning.com.au/index_files/HowToMakePeopleFeelBetterAtWork.htm) , I suggested that you may be caring for a cageful of monkeys (other people’s problems) unless you are managing your time effectively, and in parti
Pay per click advertising, like those ads on the right hand side when you do Google searches, can be a great micro-persuasion tool. One of my coaching clients practices a very specialized type of law here in Massachusetts. It is illegal for him to practice law across state lines. I am helping him target his pay per click campaign so that only people in Massachusetts who need his services will click. It's estimated that he'll get about 15 clicks a day. That's not a lot, but if he converts even 1% of those clicks into customers he will have more clients than he can handle in less than a year. And this is only a very small part of his marke
Registered nurses play a significant role in promoting healthy lifestyles. They serve as educators for individuals, families, patients, and communities. To become a registered nurse, one should be capable of planning, assessing, evaluating, implementing, and co-coordinating total patient care. These nurses should be ready to wo
For most small businesses good marketing needs to go smaller not larger. Small businesses shouldn't burn their money in a marketing incinerator by trying to market like Nike or McDonald's. While some general public marketing is OK, it should be the smallest part of your marketing effort.
Micro-persuasion in a pure form is marketing only to those who are interested in and can buy what you're selling. You might even create smaller sub-niches to get even more granular. Let's say that you own a local craft store. You might offer free classes in things like candle-making, scrap-booking, cake decorating...etc. Because you are a good marketer, you always capture the students' mailing address and email (if they want to give it). Now you have a list by interest. Whenever you run a sale on scrap-booking stuff - you send a personalized letter to each of your scrap-bookers and maybe a special coupon.
The more personal and tight that your marketing can become, the better.
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