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Write You - Telling Your Product's Story
It has been a long morning and you need a mental break. You start thinking of your weekend plans and jump on your messaging program to make plans with a friend. You have the movie times and a chat box up on your screen and what happens, your supervisor walks up behind you! You think to yourself Murphy's law is in full effect. What do you do when you get busted surfing or chatting at work? The situation all depends on how you react and handle yourself. Here are some helpful techniques/excuses you may be able to use:1. I am looking for a job that pays more money. (the
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light.
With specialized training under his or her belt and walking papers in hand, how does an individual, who spent so many years in the military, adapt to civilian life?Acquiring a franchise may just be the solution. Franchising draws on parallels founded in all arms of military branches, with a strong work ethic and discipline being significant shared traits.Successful franchisers have proven operating systems established, and in turn, search for franchisees to carry them out. Numerous military veterans have found franchised businesses to match their skills, and
We write a stale product definition document, create a list of bullets in a few PowerPoint slides, and try to sell that to those whose job it is, most often, to say NO.
What were we thinking?
I'll tell you what we were thinking: We were putting the left-brain spin on a right-brain problem. You want to sell your idea, you have to put the eyebrows on it. You have to make it real for the world outside your own vision. You have to take the emotion and excitement you feel and, somehow, impart that to your investors, partners, employees, and customers.
Fortunately for you there is a tool that can deliver you from the hell of stale concept presentations.
It's called storytelling.
Storytelling
Whether you know it or not, you have a storyteller living in your genes. We are a race of storytellers. It has been our primary mode of communicating since we first set eyes on one another and the spark of consciousness fired off.
When you want to convey the emotional impact of an event to someone else, what do you do? You don't lay out a cold bulleted list, do you? No. You tell a story about it. You tell people (a) what was going on before the event occurred; (b) build up tension; and (c) describe what happened in terms of the sensations you experienced.
When you want to convey emotional impact, story is the only way to go. Remember all those Kodak Moment ads? Odds are if you are over 30 you do. Why? Because they weren't selling film. They were selling the capture of good times, the emotions of happy memories.
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light.
In competitive business environments, professionalism matters very much in meetings, networking and conferences. A scribbled name tag on a shirt makes for a very poor presentation.Name tags can be produced by various methods such as engraving, stamping and printing. The first two options are still based on the brick and mortar concept of manufacturing a finished product using machines. Dies are needed to engrave and stamp the tags. Moreover, this process requires considerable time before the actual tags are produced through finalized proofs and dies.The evolu
Fortunately for you there is a tool that can deliver you from the hell of stale concept presentations.
It's called storytelling.
Storytelling
Whether you know it or not, you have a storyteller living in your genes. We are a race of storytellers. It has been our primary mode of communicating since we first set eyes on one another and the spark of consciousness fired off.
When you want to convey the emotional impact of an event to someone else, what do you do? You don't lay out a cold bulleted list, do you? No. You tell a story about it. You tell people (a) what was going on before the event occurred; (b) build up tension; and (c) describe what happened in terms of the sensations you experienced.
When you want to convey emotional impact, story is the only way to go. Remember all those Kodak Moment ads? Odds are if you are over 30 you do. Why? Because they weren't selling film. They were selling the capture of good times, the emotions of happy memories.
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light.
Online training could solve the current UK skills shortage, according to new research from an industry expert.Web collaboration company WebEx has said that human resources (HR) managers are not promoting e-learning because they think it is more complex than it is, reports Onrec.com.Data from the firm has revealed that more than three-quarters of HR managers think company training is inadequate.Although four out of five respondents said they believe e-learning could go a long way to remedying the industry skills shortage, more than half said they do not
Storytelling
Whether you know it or not, you have a storyteller living in your genes. We are a race of storytellers. It has been our primary mode of communicating since we first set eyes on one another and the spark of consciousness fired off.
When you want to convey the emotional impact of an event to someone else, what do you do? You don't lay out a cold bulleted list, do you? No. You tell a story about it. You tell people (a) what was going on before the event occurred; (b) build up tension; and (c) describe what happened in terms of the sensations you experienced.
When you want to convey emotional impact, story is the only way to go. Remember all those Kodak Moment ads? Odds are if you are over 30 you do. Why? Because they weren't selling film. They were selling the capture of good times, the emotions of happy memories.
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light.
More than anything else, throwing a party becomes a tiring exercise for the host. Whether it is an official event or a personal party, the innumerable details are taxing on nerves. Hiring an event planner is the wisest thing to do if cost cutting is not an immediate concern for you.In fact, even on tiny budgets you might be able to afford an event planner owning to the deals an event planner can offer. For instance, on food. On your own, you might spend considerably more than what an event planner might be able to work out for you from his/her regular vendor!
When you want to convey emotional impact, story is the only way to go. Remember all those Kodak Moment ads? Odds are if you are over 30 you do. Why? Because they weren't selling film. They were selling the capture of good times, the emotions of happy memories.
Engineers, Listen Up
Selling the emotion is precisely what you want to do. We are so tuned into the dryness of enumerating features that we forget no one buys lists of features. And here's a secret: They don't buy benefits, either.
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light.
While training and observing groups as a corporate trainer and team builder over the past few years, I am always amazed at how a group of strangers gel and become a team in a matter of hours. Groups on teambuilding retreats can become closer to each other in one day than some people do in years of working with each other in offices. The major reason I attribute the success of these groups to and the way they gel is the use of “fun”.Plato said ”you can learn more about a person in an hour of play than in a year of conversation.” Fun is also a great way to increase
What they buy is emotional satisfaction. I would argue that every investment, every purchase decision is in the end based entirely on the feel of the thing.
We build up a lot of emotion when we're in the process of bringing new ideas to light. Why would we not then give others the opportunity to catch fire, too? I guarantee that if you do not ignite the imaginations of your investors, partners, employee, and customers, your idea will be stillborn.
The Basics of Storytelling
The universe of product storytelling is too large to fit in short article. But here are three tips that will get you going and a couple of references that can help you along the way.
- Know your audience. If you have not yet created an ideal customer profile, stop now and work on that profile until you have a vivid image of that person embedded in your mind.
- No matter what your product idea is, there is an emotional appeal to it for your ideal customer. To get to the emotional appeal, be sure you understand the problem-solving opportunity and the cost (financial/emotional/social) to the ideal customer.
- Use your imagination. Write a paragraph from the point of view of your ideal customer describing the emotional impact of using the product. And don't give me any of that, "Oh, I'm a terrible storyteller" stuff, either. Storytelling is your birthright. We all have the gift to some degree. Let yourself go and put yourself firmly in the customer's shoes.
Once you've written that simple one-paragraph summary, take it to the next level and write a one-page scene featuring your ideal customer using the product. Create a day in the life of your ideal customer showing him or her using your product and the effect its use has on solving the key problem.
Don't sterilize the emotion. In fact, overemphasize the emotional elements to be sure you capture it completely. You can refine it later.
Your Reward
Sure it takes some effort. But you'll be amazed at the effect such a story wi
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