Write You - Business

Business & Technology Crack - Does Business Drives Technology or Technology Drives Business?
Information Technology and the move to a computerized infrastructure model are bringing great changes to many industries. Often it is the CIO of the company who escort this fundamental shift in the business revenue stream. Leading others through modernization, revolutionize and transformation means you must be able to make changes yourself.Forget about asking whether technology drives business or business drives technology. Stop perturbing about whet

key complete with a phone number. Guess who I called? Thanks room key.

Escalator Step

I haven’t seen this done but I have often thought it would make great advertising space: the front side of an up-escalator step. As you ride up, you come eye level with a step about 3 or 4 ahead of you. What a great place to put an advertisement. What a great place to charge for advertising. Lots of exposure and right where your target market is if you are in the retail business or service business in a retail location. Let me know if you see this in action. Send me a picture of it and I will send you a free copy of Guerrilla Marketing in 30 Days.

PERMISSION TO REPUBLISH

Are You Tuned to WIFFM?
When a prospective client is talking to you, reading your newsletter, scanning your website, you can be sure that he has Radio Station WIIFM running through his head.Let's face it - customers don't really care about you and your company. Clients care about themselves.They care about WIIFM (pronounced wiffum) = What's In It For Me? Initially at least, they don't care how long you've been in business or how wonderful you are. Until they know w

Guerrilla Marketing is using time, energy and imagination to market a product, business or person without spending massive amounts of hard earned profit dollars. It also has been defined as non-traditional marketing, something unusual, unexpected and designed to be noticed. Of course all marketing is designed to be notice. Its just that some isn’t, believe it or not.

There are many examples over time that have passed the guerrilla test. I will save those for another speech, article or book. For now I would like to share examples of Guerrilla Marketing in Action. I have actually seen these in just the past few months. Someone out there is using a whole lot of imagination and not spending gobs of money to market. Here we go with some examples of non-traditional marketing observed; odd places for media; unexpected messages:

Restaurant Pager

No doubt, you have been in restaurants where you have waited for a table to become available. In many restaurants they give you the big half-frisbee sized pager that blinks incessantly when your number is called. No longer are these plain blinking pagers. In the center is a full color graphic either advertising the restaurants drink special or the retail location adjacent to the restaurant; certainly unusual and probably noticed most of the time.

Gas Pump Handles

Pump gas and you have to look at the handle to secure it in the tank opening and then to execute the gas pumping process. Some genius squared off the top of the back of the handle, (the part you look at) and made a space for a 2” x 2” advertisement. Ice for 99 cents, Candy Bars two for one, Car Wash Specials, etc. are all advertised to get that gas pumping consumer to think of one more item to buy than gas.

Java Jacket

Grab a Starbucks and undoubtedly your next stop is the breath mint aisle in your local convenient store. Oh what to buy? Alas, the brand is suggested to you, at the exact right time, right there on the java jacket, the corrugated sleeve around your coffee cup to keep you from burning your hand. I recently had this thought and I looked at the jacket only to see the brand name, Eclipse, advertising their newest gum flavor. Guess what I bought next? In marketing we always talk about putting your message where your target market is. This is the epitome of that.

Plastic Room Key

Most hotels have gone to the credit card like plastic room key that slides in the activator right on the door handle. I was traveling the other day and was craving a Domino’s pizza. Being out of town and not having a clue as to the phone number, I wondered? I looked down at my room key and Domino’s had purchased the advertising space on the room key complete with a phone number. Guess who I called? Thanks room key.

Escalator Step

PERMISSION TO REPUBLISH

How to Turn a Difficult Meeting into a Positive Meeting
Have you ever heard someone offer a positive idea in a meeting and nearly everyone around the table shoots it down immediately? There seems to be more reasons why it can’t or shouldn’t happen than in ways to make it happen. Many times these meetings become downer meetings, spiraling downward toward failure, and everyone leaves in frustration.Does it seem that your meetings never accomplish anything?Stop fighting the negative and use the neg

ion and not spending gobs of money to market. Here we go with some examples of non-traditional marketing observed; odd places for media; unexpected messages:

Restaurant Pager

Gas Pump Handles

Java Jacket

Plastic Room Key

Escalator Step

PERMISSION TO REPUBLISH

Age Bias in the Employment Office – One Sure Way To Deal With The Glass Wall
Much has been written and said about the glass ceiling, the inherent prejudice in the corporate world against the ascension of the female employee to high executive status. Less has been written and discussed about the glass wall, the bias practiced by corporations in the hiring of older workers.But the focus is shifting, if not the practice. The transition of the baby boomers into the world of maturity and their increasing difficulty in dealing w

ou have to look at the handle to secure it in the tank opening and then to execute the gas pumping process. Some genius squared off the top of the back of the handle, (the part you look at) and made a space for a 2” x 2” advertisement. Ice for 99 cents, Candy Bars two for one, Car Wash Specials, etc. are all advertised to get that gas pumping consumer to think of one more item to buy than gas.

Java Jacket

Plastic Room Key

Escalator Step

PERMISSION TO REPUBLISH

Great Work at Home Jobs for college students
Many college students have the challenge of paying their own carer expenses and others want to start earning some money to cover their living expenses as college students, but sometimes it seems difficult to find a decent paying job for a student and you just have limited time to work.But there is a way to start saving money and increasing your income while you are in college. There are different work at home jobs for college students that can be don

to keep you from burning your hand. I recently had this thought and I looked at the jacket only to see the brand name, Eclipse, advertising their newest gum flavor. Guess what I bought next? In marketing we always talk about putting your message where your target market is. This is the epitome of that.

Plastic Room Key

Escalator Step

PERMISSION TO REPUBLISH

Heavy Equipment Financing Brings Big Benefits to Businesses
While some businesses might be able to get away with only a basic office set up, some require very specialized equipment that can be difficult for start up companies to afford. When a need for heavy equipment is present, there are a number of options, including occasional rentals, long-term leases and outright purchases. It's the outright purchases that can be tricky, but financing can help.Whether it's a backhoe, earthmover, steam roller or beyond t

key complete with a phone number. Guess who I called? Thanks room key.

Escalator Step

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on websites provided attribution is provided to the author and it appears with the included copyright and resource box. Email notice of intent to publish is appreciated: al@market-for-profits.com.

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.writeyou.net/article/29408/writeyou-Guerrilla-Marketing-in-Action.html">Guerrilla Marketing in Action</a>

BB link (for phorums):
[url=http://www.writeyou.net/article/29408/writeyou-Guerrilla-Marketing-in-Action.html]Guerrilla Marketing in Action[/url]

What if these cameras had been purchased with stolen credit cards? I took the invoices out. One of them listed the name of the individual who was to be billed. I called him on the phone and told him who I was. I asked him if he had ordered a digital camera and arranged for third party shipping to Kyrzykstan? He had no idea what I was talking about!

Some people are publicity hogs. They just know that if the word gets out about them, their services, or their company, then they will magically have more sales than they can handle. It doesn't always work that way.

The lean manufacturing principles function as the guideline for companies wanting to get the best out of their organization. The lean manufacturing principles are taken as the outline for making a more productive working environment. Discover the key of lean manufacturing principles every organization should implement to get the best of their companies.

Tags

Links

Write You - Guerrilla Marketing in Action

Related Articles: