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Write You - Is Most Marketing by Small Businesses KILLING THEM?
You've decided to start your own business. Now what marketing do you need to get your name out? In the beginning, I would recommend these marketing weapons.1. You need a strong logo that is uniquely your business. A logo design that others in your field can't use. It is simple, and not busy looking so people can read it easily at all sizes. The logo should not look "store bought". It should have an original feeling. And have personality, flair and impact. People
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.<
The first in a seriesBesides being a car made by General Motors, Cadillac was once an adjective used to describe the best. Times change, people change, things change; now maybe more than any other time in history we have to deal with more important, future impacting changes than we can possibly imagine.Our security is being threatened on all fronts. Corporations look at employees as checkers to be moved around on a checkerboard until they are no longer of a
What did I do with it? Threw it in the garbage without reading it. Same as you do. Only it made me think about this article, which I guess might be of some use, unintended by the morons who send me all that useless direct mail.
When I open a local newspaper, the first thing I do is chuck away all the god-awful leaflets and flyers hidden inside it. Same with anything people put in my mailbox or tuck behind the latch on my door. Out with the BS!
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost of doing business. They can afford it out of their vast profits.
But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice. Entrepreneurs – Are You Working Efficiently Or Are You Just Plain Disorganized?
We all know the situation, you are working for yourself, you are working hard but you just don’t seem to be getting anywhere. Could you be disorganized? If you are often late, miss deadlines, often stay late? Do you have a messy working environment and can never find anything you need? Yup you are disorganized.This is the most common symptom of poor time management, and the one of the easier ones to solve. The chief problems the disorganized workers bring
Now, I'm ready to accept that someone, somewhere must read that kind of unwanted garbage. Maybe even thinks it's useful. Hell, it's a free country. If no one read it, surely (please God) people would stop sending it. Wouldn't they?
Why this matters
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost of doing business. They can afford it out of their vast profits.
But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.<
This article offers five ways to help you deal with angry customers. While the goal of all businesses is to have only happy customers, we also have to be realistic and realize sometimes we are going to anger a customer. Isn’t it best to know in advance how to deal with an angry one, of course it is. Read on….. Handle the person first, then the problem. Let angry people vent their frustrations. This alone will go a long way toward resolving the problem. Many time
Most of the stuff is sent by huge corporations. They get a response rate of probably less than a fraction of a percent -- say 1 person in every 300-400 -- but that's okay. They send out so many millions of mailing pieces it adds up to a measurable number of possible customers.
Besides, they treat it as just another cost of doing business. They can afford it out of their vast profits.
But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.<
Unclaimed or uncashed payroll checks handled incorrectly by an employer can result in serious trouble for the employer. Prior to implementing a policy on how your company handles these types of checks, there are several issues to consider:Every state has escheat laws that affect unclaimed or abandoned property. In general the laws require that such property, including the funds from uncashed and/or unclaimed payroll checks, be turned over to the state after a desi
But you, the small business owner, can't afford that kind of cost:return ratio. Nor can you send out millions of unwanted marketing messages (Thank God!)
Sending out 5000 would be a very big deal (printing costs, distribution costs...). 10,000 would probably be too expensive on any grounds. So a response of maybe under 10 people -- not SALES, just a response of any kind -- isn't going to make you feel good.
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.<
This concept is not out dated or an old dinosaur. It still works just as good as any other strategy that people have. Many people think that in the high tech world that we live in today old strategies has no place. What sounds better and empty wallet or an open cash register?Why Cold Calling?Many people often ask me why cold calling? My reply is always why not. Most sales people have a misconception of cold calling. Everyone has fears but if you expect to b
Playing the Numbers
Marketing is a big numbers game, and getting ever more so. Look how many people signed up for the "Do Not Call List" to get rid of those loathsome telemarketers who always call at a meal time.
As soon as consumers have choice, their first action is to dump any kind of marketing. Technology is giving them more and more of that choice.
They can block pop-ups on the Internet. Kill spam (to some extent, but there will be better ways soon), use their TiVo to remove TV adverts. You have to persuade people to let you give them marketing messages (that's "permission marketing"). Mostly, they won't, unless you offer them something they really want in return.
Here's the good news
What people want is simple: useful, FREE information, with no catch.
Offer them that and they'll "pay" for it by letting to add just a smidgeon of marketing.
Give them what they find useful; as much of it as you can. Don't cheat either by doling out a bit, then trying to make them pay for the rest. That's like your lover giving you a kiss, then asking for fifty bucks for any more (and you know what business that is, right?).
Marketing used to be trapping people into reading what suits you, the seller. No more.
Unless you have megabucks available to smother the market in the hope of finding a few saps still willing to go along with that game, marketing today is persuading people that you're worth listening to when THEY want to and on THEIR terms.
And that means giving them plenty in return.
Now the best news
You don't need megabucks to do this. All you need is willingness, a real concern to be useful to your customers and a web site.
Share your passions. Invite your customers to talk with you and with each other. Keep handing out truly useful information.
They'll flock to your site and reward you with enough trust to consider your marketing message. Because they're not
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