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Write You - Catalogs are Selling Machines
How to Gain Knowledge and Obtain Power in Business
Knowledge is not intelligence. Knowledge is something you obtain after repeatedly performing a skill or being trained in a skill. Knowledge has nothing to do with intelligence. You can have an IQ of 212 but you would never have the knowledge about everything there is to know.But how do you obtain knowledge? Do you read books? Do you watch videos and attend seminars? Do you enroll in training courses? Do you communicate with people who have the knowledge you wish to obtain? The answer is
ted, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog DistributiKnowledge is not intelligence. Knowledge is something you obtain after repeatedly performing a skill or being trained in a skill. Knowledge has nothing to do with intelligence. You can have an IQ of 212 but you would never have the knowledge about everything there is to know.But how do you obtain knowledge? Do you read books? Do you watch videos and attend seminars? Do you enroll in training courses? Do you communicate with people who have the knowledge you wish to obtain? The answer is
Listening: The Foundation of Communication
Listening is the #1 communication skill for leadership, selling, customer service, and even romance! The problem is, most of us don’t listen very well. We’re not trained to listen and we don’t even realize that listening is a skill. People have lost jobs, customers, employees, and relationships because of an inability to listen. In this issue we’ll examine ways to become a better listener.Listening Means PeaceSheng jen is the Chinese word for wise person. It literall
If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog DistributiListening is the #1 communication skill for leadership, selling, customer service, and even romance! The problem is, most of us don’t listen very well. We’re not trained to listen and we don’t even realize that listening is a skill. People have lost jobs, customers, employees, and relationships because of an inability to listen. In this issue we’ll examine ways to become a better listener.Listening Means PeaceSheng jen is the Chinese word for wise person. It literall
Break Into The Vault-How To Win Grant Money From Private Foundations
A reader wrote me with the following questions: "I was researching potential local funders for my project and I found one that is a perfect fit. Their mission aligns with ours and many of the programs they have funded in the past are in the same area of interest as ours. However, their website says they do not accept unsolicited proposals! How can I let them know I think my project would be perfect fit? Here is my answer to their dilemma:First of all, congratulations on doing you
more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog DistributiA reader wrote me with the following questions: "I was researching potential local funders for my project and I found one that is a perfect fit. Their mission aligns with ours and many of the programs they have funded in the past are in the same area of interest as ours. However, their website says they do not accept unsolicited proposals! How can I let them know I think my project would be perfect fit? Here is my answer to their dilemma:First of all, congratulations on doing you
In-Depth Step by Step Guide to Starting a Clothing Line
Thank God for emails, because without them I wouldn't have come up with what I think is going to be my best series of articles yet! Many of you have contacted me asking similar questions one of them being What's the first step I should take after deciding to start a clothing line? The other being random questions that I have answered multiple times throughout the blog and are within the dark cave known as my blog archives or categories. I understand consuming or searching for that much informatio
out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog DistributiThank God for emails, because without them I wouldn't have come up with what I think is going to be my best series of articles yet! Many of you have contacted me asking similar questions one of them being What's the first step I should take after deciding to start a clothing line? The other being random questions that I have answered multiple times throughout the blog and are within the dark cave known as my blog archives or categories. I understand consuming or searching for that much informatio
Ten Reasons Why Branding Has A Strategic Affect On Your Bottom Line
Over the years we have come to learn that development of a designed corporate graphic identity is much more than a mere benchmark denoting successful arrival in business. A clearly defined and easily recognized identity has, in fact, become a critical success factor in today’s highly competitive business environment.Here are 10 simple statements that briefly explain some of the primary benefits that can come from a thoughtfully designed and developed corporate image.1. It’s easie
e customers. On the other hand, there are lots of ways to get these powerful sales tools in front of all kinds of motivated, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog DistributiOver the years we have come to learn that development of a designed corporate graphic identity is much more than a mere benchmark denoting successful arrival in business. A clearly defined and easily recognized identity has, in fact, become a critical success factor in today’s highly competitive business environment.Here are 10 simple statements that briefly explain some of the primary benefits that can come from a thoughtfully designed and developed corporate image.1. It’s easie
Follow-Up Letters Win Job Offers
A surefire way to separate yourself from a sea of other qualified candidates is to write a follow-up letter after an interview. Most job seekers neglect to write a letter, assuming that once they leave the interviewer’s office the interview is over. Well, it isn’t. The interview process extends beyond the one-on-one meeting and it is up to you to keep your candidacy in the forefront of the decision-maker’s mind.An effective follow-up letter serves two purposes: (1) It reminds the interview
ted, eager customers who want what you've got and are ready to slap some cash in your hand to get it. Catalog Distribution means exactly what it says: getting your catalogs out where they can generate orders. It isn't complicated; in fact, it's incredibly simple.A surefire way to separate yourself from a sea of other qualified candidates is to write a follow-up letter after an interview. Most job seekers neglect to write a letter, assuming that once they leave the interviewer’s office the interview is over. Well, it isn’t. The interview process extends beyond the one-on-one meeting and it is up to you to keep your candidacy in the forefront of the decision-maker’s mind.An effective follow-up letter serves two purposes: (1) It reminds the interview
OVER 20 WAYS TO DISTRIBUTE YOUR FAR HORIZONS CATALOGS AND BROCHURES
1. Show them to friends.
2. Show them to neighbors.
3. Leave some with your dry cleaner, doughnut shop, coffee shop, laundromat, and anywhere else you're a "regular." (Offer the owner a percentage of all orders)
4. Show one to your lo
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